Industrial Supplier Strengthens eCommerce Performance with HawkSearch

Bridgeline Digital (NASDAQ:BLIN) announced the launch of HawkSearch for a national industrial supplier to improve search relevancy, customer engagement, merchandising control, and measurement consistency across its digital commerce experience.

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced the launch of HawkSearch for a national industrial supplier to improve search relevancy, customer engagement, merchandising control, and measurement consistency across its digital commerce experience.

Key features implemented include fine-grained relevance tuning, Boost & Bury rules, unit-of-measure conversion, and personalized discovery via multiple customer groups for authenticated users.

Argus Feb 11 session

-2.23% close to close Open Argus

Details

News Market Reaction – BLIN

On Feb 11, the day this news came out, BLIN closed 2.23% below the previous close.

Data tracked by StockTitan Argus for the Feb 11 session.

Historical Context

5 past events · Latest: Jan 27

5 events

1. Jan 27

   AI alliance update

   24h Move

   +0.2%

   HawkSearch joined Agentic Commerce Alliance to shape AI-driven commerce standards.

2. Jan 06

   Customer deployment

   24h Move

   +0.9%

   Midwest wholesale distributor implemented HawkSearch to enhance B2B product discovery.

3. Dec 30

   Customer go-live

   24h Move

   +13.3%

   Specialty products distributor went live with HawkSearch for >1M SKUs catalog.

4. Dec 24

   Retailer adoption

   24h Move

   +0.2%

   National closeout retailer chose HawkSearch for on-site search and personalization.

5. Dec 22

   Industry partnership

   24h Move

   +3.0%

   HawkSearch became an Allied Partner of NAED to support distributor digital efforts.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

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WOBURN, MA / ACCESS Newswire / February 11, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today the successful launch of HawkSearch for a national industrial supplier focused on improving search relevancy, customer engagement, and merchandising control, across its digital commerce experience.

The national industrial supplier set clear objectives to improve search relevancy, engage logged-in customers, and enable stronger merchandising capabilities. Fine-grained relevance tuning and Boost & Bury rules were used to enhance product discovery by giving the supplier precise control over how products are ranked and surfaced to customers.

To enhance measurement accuracy and consistency while searching for products, Measurement Conversion was configured using HawkSearch's Unit of Measure functionality, normalizing product measurements, and improving how results are returned. The solution is also leveraging personalized discovery through multiple customer groups, enabling restriction-based filtering and tailored experiences for authenticated users.

"HawkSearch is designed to help suppliers deliver highly relevant, business-driven digital experiences," said Ari Kahn, President and CEO of Bridgeline Digital. "This launch demonstrates how our platform enables teams to balance accuracy, personalization, and merchandising flexibility while supporting long-term growth."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Bridgeline Digital (BLIN) implement with HawkSearch for the industrial supplier on February 11, 2026?

They launched HawkSearch to improve search relevancy and merchandising control across digital commerce. According to Bridgeline Digital, the rollout used relevance tuning, Boost & Bury rules, unit-of-measure normalization, and personalized discovery for authenticated customer groups to enhance product discovery.

How does HawkSearch improve product discovery for the industrial supplier using BLIN technology?

HawkSearch improves product discovery through relevance tuning and Boost & Bury ranking rules. According to Bridgeline Digital, these controls give teams precise control over how products are ranked and surfaced, helping customers find relevant items faster and supporting merchandising strategies.

What role does Measurement Conversion play in Bridgeline Digital's HawkSearch deployment (BLIN)?

Measurement Conversion normalizes product units to improve search result accuracy and consistency. According to Bridgeline Digital, unit-of-measure functionality was configured so searches return more consistent product results across varying measurement formats and listings.

How does HawkSearch enable personalized discovery for logged-in users in the BLIN implementation?

HawkSearch uses multiple customer groups and restriction-based filtering to deliver tailored experiences to authenticated users. According to Bridgeline Digital, the configuration allows distinct discovery experiences and merchandising controls per customer segment to improve engagement.

What business objectives did the industrial supplier seek to achieve with BLIN's HawkSearch deployment?

The supplier sought improved search relevancy, stronger customer engagement, and enhanced merchandising control across its digital commerce site. According to Bridgeline Digital, the deployment focused on relevance tuning, personalization, and measurement normalization to meet those objectives.