Industrial Supplier Strengthens eCommerce Performance with HawkSearch
Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced the launch of HawkSearch for a national industrial supplier to improve search relevancy, customer engagement, merchandising control, and measurement consistency across its digital commerce experience.
Key features implemented include fine-grained relevance tuning, Boost & Bury rules, unit-of-measure conversion, and personalized discovery via multiple customer groups for authenticated users.
Positive
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Negative
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News Market Reaction
On the day this news was published, BLIN declined 2.23%, reflecting a moderate negative market reaction. Argus tracked a peak move of +6.0% during that session. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $223K from the company's valuation, bringing the market cap to $10M at that time.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
Among close peers, only BNAI shows notable momentum, moving down about 4%, while BLIN is roughly flat to slightly up. No broad, same-direction sector move is evident around this announcement.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 27 | AI alliance update | Positive | +0.2% | HawkSearch joined Agentic Commerce Alliance to shape AI-driven commerce standards. |
| Jan 06 | Customer deployment | Positive | +0.9% | Midwest wholesale distributor implemented HawkSearch to enhance B2B product discovery. |
| Dec 30 | Customer go-live | Positive | +13.3% | Specialty products distributor went live with HawkSearch for >1M SKUs catalog. |
| Dec 24 | Retailer adoption | Positive | +0.2% | National closeout retailer chose HawkSearch for on-site search and personalization. |
| Dec 22 | Industry partnership | Positive | +3.0% | HawkSearch became an Allied Partner of NAED to support distributor digital efforts. |
Recent HawkSearch and AI-related announcements typically led to modest positive price reactions, with one stronger move on a major B2B deployment.
Over the past few months, Bridgeline has repeatedly highlighted HawkSearch wins and AI positioning. On Dec 22, 2025, it became an Allied Partner of NAED, followed by retail and distributor customer wins on Dec 24 and Dec 30, including a deployment supporting over one million SKUs. In early Jan 2026, a Midwest distributor implementation and, on Jan 27, 2026, HawkSearch joining the Agentic Commerce Alliance reinforced its AI-commerce role. Today’s industrial supplier launch continues that customer adoption trend.
Market Pulse Summary
This announcement highlights continued adoption of HawkSearch by a national industrial supplier, emphasizing better search relevancy, measurement conversion, and personalized experiences for logged-in customers. It extends a recent series of HawkSearch-driven customer wins and industry partnerships across distributors and retailers. Investors may watch how these deployments contribute to revenue trends, particularly relative to legacy product declines and prior filings that detailed flat annual revenue of $15.4 million and ongoing operating losses.
AI-generated analysis. Not financial advice.
WOBURN, MA / ACCESS Newswire / February 11, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today the successful launch of HawkSearch for a national industrial supplier focused on improving search relevancy, customer engagement, and merchandising control, across its digital commerce experience.
The national industrial supplier set clear objectives to improve search relevancy, engage logged-in customers, and enable stronger merchandising capabilities. Fine-grained relevance tuning and Boost & Bury rules were used to enhance product discovery by giving the supplier precise control over how products are ranked and surfaced to customers.
To enhance measurement accuracy and consistency while searching for products, Measurement Conversion was configured using HawkSearch's Unit of Measure functionality, normalizing product measurements, and improving how results are returned. The solution is also leveraging personalized discovery through multiple customer groups, enabling restriction-based filtering and tailored experiences for authenticated users.
"HawkSearch is designed to help suppliers deliver highly relevant, business-driven digital experiences," said Ari Kahn, President and CEO of Bridgeline Digital. "This launch demonstrates how our platform enables teams to balance accuracy, personalization, and merchandising flexibility while supporting long-term growth."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What did Bridgeline Digital (BLIN) implement with HawkSearch for the industrial supplier on February 11, 2026?
How does HawkSearch improve product discovery for the industrial supplier using BLIN technology?
What role does Measurement Conversion play in Bridgeline Digital's HawkSearch deployment (BLIN)?
How does HawkSearch enable personalized discovery for logged-in users in the BLIN implementation?
What business objectives did the industrial supplier seek to achieve with BLIN's HawkSearch deployment?
