Specialty Products Distributor Transforms Their B2B Search Experience With Bridgeline's AI-Powered HawkSearch Platform
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Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced on December 30, 2025 that a leading U.S. distributor of specialty lighting and power solutions went live with its AI-powered HawkSearch platform on Commerce, Inc.
The distributor manages an extensive catalog of more than one million specialized SKUs across commercial, industrial, medical, aerospace, and consumer applications. HawkSearch adds image, concept and question-based search, advanced filtering, and precise product matching to improve search speed, relevance and the online buying journey for complex, high-volume catalogs.
The company said HawkSearch is designed to scale for specialized distributors and to enhance customer satisfaction and online growth by delivering faster, more accurate product discovery.
Details
News Market Reaction – BLIN
On Dec 30, the day this news came out, BLIN closed 13.30% above the previous close. That session’s volume was 1.5x the stock’s average daily volume.
Data tracked by StockTitan Argus for the Dec 30 session.
Key Figures
- Catalog size
- more than one million products
- Specialty lighting and power solutions distributor using HawkSearch
- Annual revenue
- $15.4 million
- Year ended September 30, 2025 (10-K)
- Subscription revenue
- $12.4 million (80% of revenue)
- Year ended September 30, 2025 (10-K)
- Core product revenue
- $8.9 million, up 16%
- Core products led by HawkSearch, FY 2025 (10-K)
- Loss from operations
- $(2.4) million
- Year ended September 30, 2025 (10-K)
- Net loss per share
- $(0.25) per share
- Year ended September 30, 2025 (10-K)
- R&D investment
- $4.0 million (26% of revenue)
- Year ended September 30, 2025 (10-K)
- Private placement proceeds
- $0.7 million net
- March 2025 private placement (10-K)
Historical Context
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Closeout retailer chose HawkSearch for AI-powered on-site search and personalization.
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HawkSearch became an Allied Partner of NAED to support distributor digital transformation.
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Company scheduled Q4 FY25 results release and investor conference call details.
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Major international material handling provider selected HawkSearch to enhance eCommerce search.
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National JanSan and food service distributor launched HawkSearch AI product discovery.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
WOBURN, MA / ACCESS Newswire / December 30, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a leading U.S.-based distributor of specialty lighting products and power solutions using Commerce, Inc as their eCommerce platform has gone live with HawkSearch.
The distributor manages an extensive catalog of more than one million hard-to-find and specialty products spanning commercial, industrial, medical, aerospace, and consumer applications. By leveraging HawkSearch's Smart Search, customers can search with images, concepts and questions, enhancing their ability to find items quickly and accurately. HawkSearch will improve the speed and efficiency of their customer's online buying journey.
HawkSearch's AI-driven search capabilities are designed to handle complex, high-volume catalogs while delivering relevant, intuitive results. The platform supports advanced filtering, precise product matching, and a streamlined purchasing experience, helping customers locate specialized components with confidence.
"Distributors with highly specialized catalogs require search technology that delivers speed, accuracy, and reliability at scale," said Ari Kahn, President and CEO of Bridgeline Digital. "HawkSearch is built to meet these demands, enabling organizations to provide a seamless digital experience that supports customer satisfaction and online growth."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
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