Specialty Products Distributor Transforms Their B2B Search Experience With Bridgeline's AI-Powered HawkSearch Platform
Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced on December 30, 2025 that a leading U.S. distributor of specialty lighting and power solutions went live with its AI-powered HawkSearch platform on Commerce, Inc.
The distributor manages an extensive catalog of more than one million specialized SKUs across commercial, industrial, medical, aerospace, and consumer applications. HawkSearch adds image, concept and question-based search, advanced filtering, and precise product matching to improve search speed, relevance and the online buying journey for complex, high-volume catalogs.
The company said HawkSearch is designed to scale for specialized distributors and to enhance customer satisfaction and online growth by delivering faster, more accurate product discovery.
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News Market Reaction 8 Alerts
On the day this news was published, BLIN gained 13.30%, reflecting a significant positive market reaction. Argus tracked a peak move of +5.9% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $1M to the company's valuation, bringing the market cap to $11M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus 1 Down
BLIN traded down 14.63% pre-announcement while several software/AI peers were also weak (e.g., DTSS -15.23%, FAAS -8.3%, OLB -11.11%, MSAI -5.49%), but BNAI showed a strong gain of 40.73%, pointing to mixed, stock-specific moves rather than a uniform sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 24 | Customer win | Positive | +0.2% | Closeout retailer chose HawkSearch for AI-powered on-site search and personalization. |
| Dec 22 | Partnership news | Positive | +3.0% | HawkSearch became an Allied Partner of NAED to support distributor digital transformation. |
| Dec 16 | Earnings date | Neutral | +0.3% | Company scheduled Q4 FY25 results release and investor conference call details. |
| Dec 03 | Customer win | Positive | +7.3% | Major international material handling provider selected HawkSearch to enhance eCommerce search. |
| Nov 11 | Customer win | Positive | -0.5% | National JanSan and food service distributor launched HawkSearch AI product discovery. |
HawkSearch/customer-win headlines have typically produced modest single-digit moves, with only one notable >5% reaction in the last five events.
Over the last two months, Bridgeline has repeatedly highlighted new HawkSearch wins and partnerships. On Nov 11, a national JanSan distributor launch coincided with a small -0.51% move. A major international material handling win on Dec 3 saw a stronger 7.28% gain. Subsequent NAED partnership and closeout retailer wins on Dec 22 and Dec 24 led to modest positive reactions of 2.99% and 0.22%. An earnings date announcement on Dec 16 drew a flat 0.33% move. Today’s AI-powered B2B search deployment continues this HawkSearch-centric growth narrative.
Market Pulse Summary
The stock surged +13.3% in the session following this news. A strong positive reaction aligns with management’s ongoing push to showcase HawkSearch wins across specialized B2B verticals. Prior AI and customer-deployment headlines around HawkSearch often led to modest single-digit moves, suggesting investors viewed them as incremental validation. A much larger move would have highlighted expectations for accelerating adoption. Investors could watch upcoming earnings and additional deployment announcements to see whether revenue from AI-powered search grows beyond the $8.9M core-product base.
AI-generated analysis. Not financial advice.
WOBURN, MA / ACCESS Newswire / December 30, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a leading U.S.-based distributor of specialty lighting products and power solutions using Commerce, Inc as their eCommerce platform has gone live with HawkSearch.
The distributor manages an extensive catalog of more than one million hard-to-find and specialty products spanning commercial, industrial, medical, aerospace, and consumer applications. By leveraging HawkSearch's Smart Search, customers can search with images, concepts and questions, enhancing their ability to find items quickly and accurately. HawkSearch will improve the speed and efficiency of their customer's online buying journey.
HawkSearch's AI-driven search capabilities are designed to handle complex, high-volume catalogs while delivering relevant, intuitive results. The platform supports advanced filtering, precise product matching, and a streamlined purchasing experience, helping customers locate specialized components with confidence.
"Distributors with highly specialized catalogs require search technology that delivers speed, accuracy, and reliability at scale," said Ari Kahn, President and CEO of Bridgeline Digital. "HawkSearch is built to meet these demands, enabling organizations to provide a seamless digital experience that supports customer satisfaction and online growth."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What did Bridgeline Digital (BLIN) announce on December 30, 2025 about HawkSearch?
How many products does the distributor's catalog cover in the BLIN HawkSearch deployment?
What search features does HawkSearch provide for BLIN customers?
How will HawkSearch affect the distributor's online buying journey according to BLIN?
Which eCommerce platform is the BLIN customer using for the HawkSearch integration?
Does the announcement specify any financial impact for Bridgeline (BLIN)?
