HawkSearch Powers Advanced Product Discovery for National Distributor to JanSan and Food Service Professionals
Bridgeline Digital (NASDAQ:BLIN) on November 11, 2025 announced that a national distributor of janitorial/sanitation, foodservice, and industrial packaging products has launched HawkSearch to power product discovery on its ecommerce site.
The deployment uses HawkSearch's AI-powered product discovery integrated with the Optimizely Configured Commerce platform to deliver intent-based search, personalized recommendations, and advanced merchandising. The company said the implementation aims to reduce search time, increase average cart size, improve conversion rates, and strengthen customer loyalty by surfacing relevant products and upsell opportunities.
Bridgeline Digital (NASDAQ:BLIN) il 11 novembre 2025 ha annunciato che un distributore nazionale di prodotti per la pulizia/igiene, servizi di ristorazione e imballaggi industriali ha lanciato HawkSearch per potenziare la scoperta dei prodotti sul suo sito di ecommerce.
La messa in servizio utilizza la scoperta di prodotto guidata dall'IA di HawkSearch integrata con la piattaforma Optimizely Configured Commerce per offrire ricerca basata sull'intento, raccomandazioni personalizzate e merchandising avanzato. L'azienda ha dichiarato che l'implementazione mira a ridurre i tempi di ricerca, aumentare la dimensione media del carrello, migliorare le conversioni e rafforzare la fedeltà dei clienti presentando prodotti rilevanti e opportunità di upsell.
Bridgeline Digital (NASDAQ:BLIN) el 11 de noviembre de 2025 anunció que un distribuidor nacional de productos de limpieza e higiene, servicios de alimentación y envases industriales ha lanzado HawkSearch para impulsar la búsqueda de productos en su sitio de comercio electrónico.
La implementación utiliza la búsqueda de descubrimiento de productos impulsada por IA de HawkSearch integrada con la plataforma Optimizely Configured Commerce para ofrecer búsqueda basada en la intención, recomendaciones personalizadas y merchandising avanzado. La empresa indicó que la implementación tiene como objetivo reducir el tiempo de búsqueda, aumentar el tamaño medio del carrito, mejorar las tasas de conversión y fortalecer la lealtad de los clientes mediante la exhibición de productos relevantes y oportunidades de venta adicional.
Bridgeline Digital (NASDAQ:BLIN)은 2025년 11월 11일에 위생/청소용품, 외식서비스, 산업용 포장재의 전국 유통업체가 자사의 전자상거래 사이트에서 제품 검색 발견을 강화하기 위해 HawkSearch를 도입했다고 발표했습니다.
이 도입은 HawkSearch의 AI 기반 제품 검색을 Optimizely Configured Commerce 플랫폼과 통합하여 의도 기반 검색, 개인화 추천 및 고급 머천다이징을 제공합니다. 회사는 구현이 검색 시간 단축, 장바구니 평균 규모 증가, 전환율 개선, 관련 제품 및 업셀 기회 제시를 통해 고객 충성도를 높이는 것을 목표로 한다고 밝혔습니다.
Bridgeline Digital (NASDAQ:BLIN) a annoncé le 11 novembre 2025 qu’un distributeur national de produits de nettoyage et de désinfection, de services de restauration et d’emballage industriel a lancé HawkSearch pour dynamiser la découverte de produits sur son site de commerce électronique.
Le déploiement utilise la découverte de produits pilotée par l’IA de HawkSearch intégrée à la plateforme Optimizely Configured Commerce pour offrir une recherche basée sur l’intention, des recommandations personnalisées et un merchandising avancé. L’entreprise a déclaré que la mise en œuvre vise à réduire le temps de recherche, à augmenter la taille moyenne du panier, à améliorer les taux de conversion et à renforcer la loyauté des clients en présentant des produits pertinents et des opportunités de vente croisée.
Bridgeline Digital (NASDAQ:BLIN) gab am 11. November 2025 bekannt, dass ein nationaler Händler von Reinigungs-/Desinfektionsprodukten, Foodservice und industriellen Verpackungen HawkSearch gestartet hat, um die Produktsuche auf seiner E-Commerce-Website zu optimieren.
Die Implementierung nutzt HawkSearchs KI-gestützte Produktsuche, integriert mit der Optimizely Configured Commerce-Plattform, um suchbasierte Absicht, personalisierte Empfehlungen und fortgeschrittenes Merchandising bereitzustellen. Das Unternehmen gab an, dass die Implementierung darauf abzielt, Suchzeiten zu verkürzen, den durchschnittlichen Warenkorbwert zu erhöhen, Conversion-Raten zu verbessern und die Kundentreue zu stärken, indem relevante Produkte und Upsell-Möglichkeiten präsentiert werden.
Bridgeline Digital (NASDAQ:BLIN) أعلنت في 11 نوفمبر 2025 أن موزعًا وطنيًا لمنتجات التنظيف والتعقيم وخدمات الطعام والتغليف الصناعي قد أطلق HawkSearch لتعزيز اكتشاف المنتجات على موقعه للتجارة الإلكترونية.
يستخدم التنفيذ اكتشاف المنتجات المدعوم بالذكاء الاصطناعي من HawkSearch المدمج مع منصة Optimizely Configured Commerce لتقديم بحثًا قائمًا على النية، وتوصيات مخصصة، وتجارة متقدمة. قالت الشركة إن التطبيق يهدف إلى تقليل زمن البحث، وزيادة متوسط قيمة السلة، وتحسين معدلات التحويل، وتوطيد ولاء العملاء من خلال عرض منتجات ذات صلة وفرص رفع المبيعات.
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Insights
Bridgeline deployed HawkSearch to a national distributor on Optimizely to improve product discovery and personalization.
The deployment plugs HawkSearch into Optimizely Configured Commerce to surface products by intent and to recommend complementary items using order history and behavior. This replaces keyword-only lookup with AI-driven context recognition and an advanced recommendation engine, aiming to shorten time-to-product and raise engagement.
Key dependencies include the distributor's data quality and integration fidelity; measured outcomes rest on accurate order history, browsing signals, and correct catalog mapping. The release claims higher average cart size, conversion, and loyalty, but provides no quantified baseline or A/B results to validate magnitude.
Watch for concrete metrics over the next quarters such as conversion lift, average order value, and search-to-cart times; the announcement date is
WOBURN, MA / ACCESS Newswire / November 11, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a national distributor and solutions provider of janitorial/sanitation, foodservice, and industrial packaging products has successfully launched HawkSearch to power product discovery on their ecommerce website.
This launch is using HawkSearch's AI-Powered product discovery on the Optimizely Configured Commerce platform, where HawkSearch is natively integrated as the premier, advanced site search and merchandising offering. This deployment will deliver faster, more relevant, and intuitive product discovery for customers across its digital ecosystem.
The deployment transforms how customers interact with the distributor's extensive catalog, using AI-driven context recognition to find products and resources based on intent rather than exact keywords, reducing the time it takes to locate the right items across complex, multi-category inventories.
This also strategically leverages HawkSearch's advanced product recommendation engine to deliver a highly personalized shopping experience for every customer. By analyzing past order history, browsing behavior, and interests, HawkSearch will present relevant product suggestions and intelligent upsell opportunities at key moments in the customer journey.
This personalized approach not only enhances user engagement and satisfaction but also drives measurable business outcomes. By surfacing complementary products and targeted cross-sell opportunities, this will successfully increase average cart size, improve conversion rates, and strengthen customer loyalty.
Through the power of HawkSearch's AI-driven recommendations, this national distributor will transform its digital storefront into a dynamic, data-informed sales channel-optimizing both the customer experience and the supporting the company's online revenue growth.
"This implementation demonstrates the power of HawkSearch in redefining product discovery for enterprise distributors and helping our customers achieve greater online revenue," said Ari Kahn, President and CEO of Bridgeline Digital. "By applying AI that understands a user's intent, we're helping organizations boost efficiency, strengthen customer engagement, and increase conversion through more intuitive search experiences."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What did Bridgeline Digital (BLIN) announce on November 11, 2025?
Which ecommerce platform is HawkSearch integrated with in the BLIN announcement?
How does HawkSearch claim to improve product discovery for the distributor mentioned by BLIN?
Will the BLIN deployment of HawkSearch affect online sales metrics like cart size and conversion?
Which customer segments does the November 11, 2025 BLIN announcement target?
What data does HawkSearch use to personalize recommendations according to the BLIN announcement?
