HawkSearch Powers Advanced Product Discovery for National Distributor to JanSan and Food Service Professionals

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) on November 11, 2025 announced that a national distributor of janitorial/sanitation, foodservice, and industrial packaging products has launched HawkSearch to power product discovery on its ecommerce site.

The deployment uses HawkSearch's AI-powered product discovery integrated with the Optimizely Configured Commerce platform to deliver intent-based search, personalized recommendations, and advanced merchandising. The company said the implementation aims to reduce search time, increase average cart size, improve conversion rates, and strengthen customer loyalty by surfacing relevant products and upsell opportunities.

WOBURN, MA / ACCESS Newswire / November 11, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a national distributor and solutions provider of janitorial/sanitation, foodservice, and industrial packaging products has successfully launched HawkSearch to power product discovery on their ecommerce website.

This launch is using HawkSearch's AI-Powered product discovery on the Optimizely Configured Commerce platform, where HawkSearch is natively integrated as the premier, advanced site search and merchandising offering. This deployment will deliver faster, more relevant, and intuitive product discovery for customers across its digital ecosystem.

The deployment transforms how customers interact with the distributor's extensive catalog, using AI-driven context recognition to find products and resources based on intent rather than exact keywords, reducing the time it takes to locate the right items across complex, multi-category inventories.

This also strategically leverages HawkSearch's advanced product recommendation engine to deliver a highly personalized shopping experience for every customer. By analyzing past order history, browsing behavior, and interests, HawkSearch will present relevant product suggestions and intelligent upsell opportunities at key moments in the customer journey.

This personalized approach not only enhances user engagement and satisfaction but also drives measurable business outcomes. By surfacing complementary products and targeted cross-sell opportunities, this will successfully increase average cart size, improve conversion rates, and strengthen customer loyalty.

Through the power of HawkSearch's AI-driven recommendations, this national distributor will transform its digital storefront into a dynamic, data-informed sales channel-optimizing both the customer experience and the supporting the company's online revenue growth.

"This implementation demonstrates the power of HawkSearch in redefining product discovery for enterprise distributors and helping our customers achieve greater online revenue," said Ari Kahn, President and CEO of Bridgeline Digital. "By applying AI that understands a user's intent, we're helping organizations boost efficiency, strengthen customer engagement, and increase conversion through more intuitive search experiences."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What did Bridgeline Digital (BLIN) announce on November 11, 2025?

Bridgeline announced a national distributor launched HawkSearch on its ecommerce site to power AI-driven product discovery.

Which ecommerce platform is HawkSearch integrated with in the BLIN announcement?

HawkSearch is natively integrated with the Optimizely Configured Commerce platform.

How does HawkSearch claim to improve product discovery for the distributor mentioned by BLIN?

By using AI-driven intent recognition and personalized recommendations to reduce search time and surface relevant products.

Will the BLIN deployment of HawkSearch affect online sales metrics like cart size and conversion?

Bridgeline said the deployment is expected to increase average cart size and improve conversion rates by surfacing complementary products and upsells.

Which customer segments does the November 11, 2025 BLIN announcement target?

The deployment targets a national distributor serving janitorial/sanitation, foodservice, and industrial packaging customers.

What data does HawkSearch use to personalize recommendations according to the BLIN announcement?

HawkSearch analyzes past order history, browsing behavior, and user interests to present personalized product suggestions.