HawkSearch Joins the National Association of Electrical Distributors as an Official Allied Partner

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced on December 22, 2025 that its HawkSearch product has become an Allied Partner of the National Association of Electrical Distributors (NAED).

As an Allied Partner, HawkSearch will engage with the electrical distribution community through events, education, and strategic initiatives to support digital transformation. The partnership aims to apply HawkSearch AI capabilities — including Concept Search, Smart Response, and advanced product recommendations — to improve product discovery, customer satisfaction, and online growth for distributors.

The move positions HawkSearch to deepen relationships with NAED members and promote intelligent, personalized search experiences across distributor digital channels.

Market Reality Check

$0.9842 Last Close

Volume Volume 59,181 is about 0.7x the 20-day average of 84,898, indicating subdued trading ahead of this announcement. normal

Technical Shares at $0.9556 are trading below the 200-day MA of $1.41 and sit 65.87% under the 52-week high, close to the 52-week low.

Peers on Argus 1 Down

Peers show mixed moves: DTSS -4.23%, FAAS -8.3%, OLB -1.9%, MSAI -0.5%, while BNAI is up 4.85%. Momentum scanner only flags VRAR at -5.53% with no news, suggesting BLIN’s setup before this partnership was more stock-specific than part of a broad sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 16	Earnings call schedule	Neutral	+0.3%	Announcement of Q4 2025 results release and conference call timing.
Dec 3	Customer win announcement	Positive	+7.3%	HawkSearch selected by major international material handling provider.
Nov 11	Customer deployment news	Positive	-0.5%	National JanSan and food service distributor launched HawkSearch on ecommerce site.
Oct 16	AI search pilot win	Positive	-3.5%	Leading plastics and industrial supplier piloting advanced AI search features.
Oct 7	Healthcare search win	Positive	+16.3%	HawkSearch chosen to power search for large healthcare provider’s ecommerce site.

Pattern Detected

HawkSearch-related customer and partnership wins have produced mixed but sometimes sharp price reactions, with both strong rallies and selloffs following similar positive announcements.

Recent Company History

Over the past few months, Bridgeline has repeatedly highlighted HawkSearch-driven growth. On Oct 7, HawkSearch was selected for a large healthcare provider, and the stock rose 16.3%. Further HawkSearch deployments were announced on Oct 16 and Nov 11, with price moves of -3.48% and -0.51%. A major international material handling win on Dec 3 saw a 7.28% gain. An Dec 16 earnings-date notice had little impact at 0.33%. This new NAED partnership continues that HawkSearch-centric commercial narrative.

Market Pulse Summary

This announcement adds to a series of HawkSearch-focused commercial updates, now extending into the electrical distribution ecosystem via an NAED Allied Partnership. Recent history shows varied price reactions to similar wins, from a 16.3% gain on Oct 7 to declines after other deployments. Investors may watch how deeply HawkSearch integrates with NAED members and whether these relationships translate into measurable revenue growth and improved operating results.

Key Terms

ai-powered technical

"Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology"

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

digital transformation technical

"initiatives that promote digital transformation across the sector"

Digital transformation is the process of using digital technologies to fundamentally change how organizations operate, deliver value, and connect with customers. It often involves updating systems, automating tasks, and improving digital tools to increase efficiency and stay competitive. For investors, it signifies a company's ability to adapt to technological advances, which can impact its growth prospects and long-term success.

AI-generated analysis. Not financial advice.

WOBURN, MASSACHUSETTS / ACCESS Newswire / December 22, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that HawkSearch has officially become an Allied Partner of the National Association of Electrical Distributors (NAED).

As an Allied Partner, HawkSearch will deepen its engagement with the electrical distribution community, supporting members with advanced AI-driven search, product discovery, and digital experience solutions. NAED's mission to empower distributors through innovation aligns directly with HawkSearch's focus on strengthening digital performance and accelerating growth.

As part of its new membership, HawkSearch will collaborate with NAED members through events, education, and strategic initiatives that promote digital transformation across the sector. By leveraging AI capabilities such as Concept Search, Smart Response, and advanced product recommendations, HawkSearch aims to help distributors improve customer satisfaction and drive online growth.

"This partnership reflects our commitment to the electrical distribution industry," said Ari Kahn, President and CEO of Bridgeline Digital. "HawkSearch is dedicated to helping distributors modernize their digital channels with intelligent, personalized search experiences that make it easier for customers to find the products they need."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What did Bridgeline Digital (BLIN) announce on December 22, 2025?

Bridgeline announced that HawkSearch became an Allied Partner of the National Association of Electrical Distributors (NAED).

How will HawkSearch (BLIN) work with NAED members after the December 2025 partnership?

HawkSearch will collaborate via events, education, and strategic initiatives to support digital transformation for distributors.

Which HawkSearch AI features did Bridgeline highlight in the NAED partnership announcement?

The company highlighted Concept Search, Smart Response, and advanced product recommendations as key AI capabilities.

What is the intended benefit for electrical distributors from HawkSearch (BLIN) joining NAED?

The partnership aims to improve product discovery, boost customer satisfaction, and drive online growth for distributors.

Does the HawkSearch–NAED partnership include immediate commercial terms or financial guidance for BLIN?

No commercial values or financial guidance were disclosed; the announcement focuses on collaboration, events, and education.

Where can investors find more details about Bridgeline Digital’s (BLIN) HawkSearch partnership with NAED?

Investors can view the company announcement and HawkSearch details on Bridgeline Digital’s investor or product webpages for official information.