HawkSearch Joins the National Association of Electrical Distributors as an Official Allied Partner

Bridgeline Digital (NASDAQ:BLIN) announced on December 22, 2025 that its HawkSearch product has become an Allied Partner of the National Association of Electrical Distributors (NAED).

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced on December 22, 2025 that its HawkSearch product has become an Allied Partner of the National Association of Electrical Distributors (NAED).

As an Allied Partner, HawkSearch will engage with the electrical distribution community through events, education, and strategic initiatives to support digital transformation. The partnership aims to apply HawkSearch AI capabilities — including Concept Search, Smart Response, and advanced product recommendations — to improve product discovery, customer satisfaction, and online growth for distributors.

The move positions HawkSearch to deepen relationships with NAED members and promote intelligent, personalized search experiences across distributor digital channels.

Argus Dec 22 session

+2.99% close to close Open Argus

Details

News Market Reaction – BLIN

In the Dec 22 session, BLIN gained 2.99%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds to a series of HawkSearch-focused commercial updates, now extending into the ...

Analysis

This announcement adds to a series of HawkSearch-focused commercial updates, now extending into the electrical distribution ecosystem via an NAED Allied Partnership. Recent history shows varied price reactions to similar wins, from a 16.3% gain on Oct 7 to declines after other deployments. Investors may watch how deeply HawkSearch integrates with NAED members and whether these relationships translate into measurable revenue growth and improved operating results.

Historical Context

5 past events · Latest: Dec 16

5 events

1. Dec 16

   Earnings call schedule

   24h Move

   +0.3%

   Announcement of Q4 2025 results release and conference call timing.

2. Dec 3

   Customer win announcement

   24h Move

   +7.3%

   HawkSearch selected by major international material handling provider.

3. Nov 11

   Customer deployment news

   24h Move

   -0.5%

   National JanSan and food service distributor launched HawkSearch on ecommerce site.

4. Oct 16

   AI search pilot win

   24h Move

   -3.5%

   Leading plastics and industrial supplier piloting advanced AI search features.

5. Oct 7

   Healthcare search win

   24h Move

   +16.3%

   HawkSearch chosen to power search for large healthcare provider’s ecommerce site.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ai-powered, digital transformation

2 terms

ai-powered technical

"Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology"

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

digital transformation technical

"initiatives that promote digital transformation across the sector"

Digital transformation is the process of using digital technologies to fundamentally change how organizations operate, deliver value, and connect with customers. It often involves updating systems, automating tasks, and improving digital tools to increase efficiency and stay competitive. For investors, it signifies a company's ability to adapt to technological advances, which can impact its growth prospects and long-term success.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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WOBURN, MASSACHUSETTS / ACCESS Newswire / December 22, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that HawkSearch has officially become an Allied Partner of the National Association of Electrical Distributors (NAED).

As an Allied Partner, HawkSearch will deepen its engagement with the electrical distribution community, supporting members with advanced AI-driven search, product discovery, and digital experience solutions. NAED's mission to empower distributors through innovation aligns directly with HawkSearch's focus on strengthening digital performance and accelerating growth.

As part of its new membership, HawkSearch will collaborate with NAED members through events, education, and strategic initiatives that promote digital transformation across the sector. By leveraging AI capabilities such as Concept Search, Smart Response, and advanced product recommendations, HawkSearch aims to help distributors improve customer satisfaction and drive online growth.

"This partnership reflects our commitment to the electrical distribution industry," said Ari Kahn, President and CEO of Bridgeline Digital. "HawkSearch is dedicated to helping distributors modernize their digital channels with intelligent, personalized search experiences that make it easier for customers to find the products they need."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Bridgeline Digital (BLIN) announce on December 22, 2025?

Bridgeline announced that HawkSearch became an Allied Partner of the National Association of Electrical Distributors (NAED).

How will HawkSearch (BLIN) work with NAED members after the December 2025 partnership?

HawkSearch will collaborate via events, education, and strategic initiatives to support digital transformation for distributors.

Which HawkSearch AI features did Bridgeline highlight in the NAED partnership announcement?

The company highlighted Concept Search, Smart Response, and advanced product recommendations as key AI capabilities.

What is the intended benefit for electrical distributors from HawkSearch (BLIN) joining NAED?

The partnership aims to improve product discovery, boost customer satisfaction, and drive online growth for distributors.

Does the HawkSearch–NAED partnership include immediate commercial terms or financial guidance for BLIN?

No commercial values or financial guidance were disclosed; the announcement focuses on collaboration, events, and education.

Where can investors find more details about Bridgeline Digital’s (BLIN) HawkSearch partnership with NAED?

Investors can view the company announcement and HawkSearch details on Bridgeline Digital’s investor or product webpages for official information.