HawkSearch Selected to Power Advanced Search Capabilities for Leading Plastics & Industrial Supplier
Rhea-AI Summary
Bridgeline Digital (NASDAQ:BLIN) announced on October 16, 2025 that its HawkSearch platform was selected by a leading plastics and industrial supplier to pilot advanced AI search features.
The pilot includes Unified Search (Concept + Image + Keyword), Smart Response (PDF content search), and Conversational Search (dialogue-style queries). These capabilities aim to improve product discovery across complex catalogs and technical documentation and to increase digital engagement and potential revenue through better customer interactions.
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Insights
Bridgeline's HawkSearch pilot with a major plastics and industrial supplier signals targeted commercial adoption of its AI search suite.
HawkSearch combines Concept Search, Image Search and Keyword search into a single Unified Search workflow to surface products from complex catalogs via natural language and visual queries. Smart Response adds PDF indexing so technical documents become searchable, and Conversational Search enables dialogue-style queries; together these features simplify product discovery and reduce friction in technical purchasing journeys.
Success depends on integration quality with the supplier's catalog, metadata completeness, and search relevance tuning; pilot scope and measurable KPIs will determine commercial scale. Risks include limited pilot scope, data cleanup needs, and evaluation bias during early testing.
Watch for pilot KPIs and commercialization signals over the next
HawkSearch Unified Search combines Concept, Image, and Keyword search to help users find products through natural language or visual queries for a more intuitive discovery process.
WOBURN MA, MA / ACCESS Newswire / October 16, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that HawkSearch has been selected by a leading plastics and industrial supplier to pilot a suite of advanced AI-powered search capabilities, including Unified Search, Smart Response, and Conversational Search.
The Unified Search experience combines Concept Search and Image Search, with traditional Keyword search, to help users find products through both natural language queries and visual inputs, enabling a more intuitive and flexible discovery process. Additionally, Smart Response extends search functionality to include PDF content, ensuring that critical product and technical documentation is easily accessible. Conversational Search further enhances usability by allowing customers to interact with the platform through natural, dialogue-based queries.
This project highlights HawkSearch's role as an innovative partner for organizations with complex product catalogs and technical documentation, empowering them with AI-driven tools to enhance digital engagement and support revenue growth through greater customer engagement.
"These advanced capabilities showcase how HawkSearch continues to redefine what's possible in product discovery," said Ari Kahn, CEO of Bridgeline. "By combining visual, conceptual, Keyword search, we're helping businesses deliver accurate, engaging results that transform how customers engage with products and content and help grow their online business."
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
FAQ
What did Bridgeline Digital (BLIN) announce on October 16, 2025?
What is HawkSearch Unified Search and how does it work for BLIN customers?
How does Smart Response in HawkSearch help with technical documents for BLIN clients?
What is Conversational Search in the HawkSearch pilot for BLIN?
Will the HawkSearch pilot for BLIN directly increase revenue for the supplier?
