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AI-Driven Product Discovery Enabled by Bridgeline's HawkSearch for National Industrial Supplier

Bridgeline Digital (NASDAQ:BLIN) announced on March 11, 2026 that a national industrial supplier selected HawkSearch to power its on-site product search.

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Bridgeline Digital (NASDAQ:BLIN) announced on March 11, 2026 that a national industrial supplier selected HawkSearch to power its on-site product search.

HawkSearch's Unified Search combines keyword and AI capabilities to support a large, specification-driven catalog, with the supplier aiming to improve conversion, reduce friction for specification searches, and raise average order value.

Bridgeline's CEO Ari Kahn said the implementation showcases HawkSearch's fit for complex, technical buying journeys.

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Argus Mar 11 session
+2.22% close to close Open Argus
Details

News Market Reaction – BLIN

In the Mar 11 session, BLIN gained 2.22%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a national industrial supplier selecting HawkSearch to handle complex, ...
Analysis

This announcement highlights a national industrial supplier selecting HawkSearch to handle complex, specification-heavy product search, reinforcing BLIN’s focus on AI-driven discovery for large B2B catalogs. Past AI-tagged milestones since 2025 include multiple enterprise deployments, platform upgrades, and an AI commerce alliance. Investors may monitor how deals like this support core product growth of 17%, the durability of improving EBITDA, and progress toward resolving Nasdaq’s $1.00 bid-price requirement.

Key Figures

Price change: 5.23% Q1 FY2026 revenue: $3.9M Subscription revenue: $3.2M +5 more
Price change
5.23%
Move prior to/around AI industrial supplier HawkSearch news
Q1 FY2026 revenue
$3.9M
Total net revenue for quarter ended Dec 31, 2025
Subscription revenue
$3.2M
Q1 FY2026 subscription revenue, +4% year-over-year
Core revenue growth
17%
Year-over-year growth in core products led by HawkSearch
Adjusted EBITDA
$122,000
Q1 FY2026, turned positive from prior-year loss
Net loss
$86,000
Q1 FY2026, narrowed from $634,000 prior year
Bard ownership
9.7%
Schedule 13G/A reporting 1,091,086 BLIN shares owned
Nasdaq bid minimum
$1.00
Minimum bid price requirement under Nasdaq Rule 5550(a)(2)

Previous AI Reports

5 past events · Latest: Jan 27
Same Type 5 events
  1. Jan 27

    AI alliance membership

    24h Move
    +0.2%

    Joined Agentic Commerce Alliance to shape AI-driven autonomous commerce standards.

  2. Dec 30

    AI customer deployment

    24h Move
    +13.3%

    Specialty distributor went live with AI-powered HawkSearch for >1M SKUs.

  3. Aug 07

    AI platform upgrade

    24h Move
    +1.3%

    Released new AI control tools and analytics for HawkSearch merchandisers.

  4. Jul 09

    AI furniture supplier deal

    24h Move
    +0.7%

    Major furniture supplier implemented HawkSearch AI for product discovery.

  5. Jun 18

    AI renewal deal

    24h Move
    -0.7%

    Leading JanSan and food-service supplier renewed AI-driven HawkSearch.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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WOBURN, MASSACHUSETTS / ACCESS Newswire / March 11, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a national industrial supplier has selected HawkSearch to power its on-site search experience.

The national industrial supplier's large, specification-driven catalog of metal and specialty materials serves customers with highly specific requirements for material type, size, and application. To better support this complex buying journey, they needed a search provider that delivered clearer guidance, more intuitive product discovery and stronger search relevance throughout the purchasing process.

Before HawkSearch, the organization's existing search solution struggled to guide customers through a broad catalog and support complex product attributes. HawkSearch's Unified Search, combining keyword and AI-powered capabilities, will help the supplier improve conversion rates, reduce friction for specification-driven searches, and increase average order value by enabling customers to find the right products faster and with greater confidence.

"HawkSearch is built to support complex catalogs and highly technical buying journeys," said Ari Kahn, President and CEO of Bridgeline Digital. "This implementation highlights how HawkSearch helps industrial suppliers deliver more intuitive guided search experiences that align with how customers research and purchase specialized products."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Bridgeline Digital (BLIN) announce on March 11, 2026 about HawkSearch?

Bridgeline announced a national industrial supplier selected HawkSearch to power on-site search. According to Bridgeline Digital, the deployment pairs keyword and AI-driven capabilities to handle a large, specification-driven catalog and improve product discovery for technical buyers.

How will HawkSearch affect the industrial supplier's conversion rates and order values?

HawkSearch is expected to improve conversion and average order value by improving product discovery. According to Bridgeline Digital, the Unified Search reduces friction in specification-driven searches so customers find correct products faster and with greater confidence.

What is HawkSearch's Unified Search and why is it useful for BLIN customers?

HawkSearch Unified Search combines traditional keyword search with AI-powered relevance tuning and guidance. According to Bridgeline Digital, this approach helps surface precise matches in large technical catalogs and supports guided workflows for complex product specifications.

Does the announcement disclose financial terms or measurable results for Bridgeline (BLIN)?

No financial terms or quantified results were disclosed in the announcement. According to Bridgeline Digital, the release focuses on the customer selection and expected experience improvements rather than contract value or hard metrics.

What does the HawkSearch implementation mean for BLIN's growth in industrial ecommerce?

The implementation signals further traction in specification-driven ecommerce verticals for HawkSearch. According to Bridgeline Digital, this customer win illustrates product-market fit for complex catalogs and may support additional enterprise deployments in similar industrial sectors.

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