Latest HawkSearch Release Empowers Merchandisers with AI Control and Enterprise-Grade Analytics

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) has announced a significant upgrade to its HawkSearch platform, introducing new AI control and analytics features. The update includes the AI Workbench, which enables merchandisers to manage AI prompts without developer support, and Advanced Analytics powered by AWS QuickSight for enhanced product search insights.

The platform now allows developers to select specific embedding models and Large Language Models (LLMs) for Smart Response and Smart Search features. The upgrade integrates with Rapid UI and includes expanded analytics capabilities for tracking product searches and keyword analysis, with options for custom reporting and business intelligence integration.

[ "New AI Workbench enables merchandisers to control AI features without developer dependency", "Advanced Analytics provides deeper insights into product search performance", "Flexible integration with various embedding models and LLMs for customized AI implementation", "Enhanced data pipeline capabilities for business intelligence solutions" ]

New AI Workbench and Advanced Analytics allow merchandisers to personalize and optimize product discovery at scale.

WOBURN, MASSACHUSETTS / ACCESS Newswire / August 7, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, today announced the latest HawkSearch platform upgrade, giving merchandisers greater control over generative AI and deeper visibility into site search performance. The update provides developers and administrators the ability to select which embedding models and/or Large Language Models (LLMs) they would like to leverage for Smart Response and Smart Search features.

The release introduces the AI Workbench, a powerful interface that allows merchandisers to manage and refine AI prompts without developer involvement. This functionality integrates directly with Smart Response to deliver more relevant, personalized search experiences.

The prompts managed in the AI Workbench can be included in Rapid UI, HawkSearch's component framework, as well as directly through a GenAI endpoint that leverages the HawkSearch Smart Response solution. The HawkSearch Developer Portal provides a reference example for developers.

Developers and administrators can also determine which embedding model they would like to leverage for Concept and Visual Search, as well as which LLM to use for GenAI features such as Smart Response.

HawkSearch's new Advanced Analytics includes new reports that include insights into what products are being searched the most, in addition to the previously included keyword analysis. It also expands insights into the relevancy and success of the new Smart Search and Smart Response features.

The new Advanced Analytics leverages QuickSight from AWS and allows the HawkSearch services team to build out custom reports that include both HawkSearch as well as Google Analytics data. Customers can also now set up data pipelines to their own Business Intelligence solutions.

"This update brings enterprise-grade AI to the merchandiser's fingertips," said Ari Kahn, CEO of Bridgeline. "It's designed to accelerate time to value while giving teams full control over how AI powers the customer experience."

For more information, visit hawksearch.com.

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What new features did Bridgeline Digital (BLIN) add to HawkSearch in August 2025?

Bridgeline added the AI Workbench for managing AI prompts and Advanced Analytics powered by AWS QuickSight, along with customizable embedding models and LLM selection capabilities.

How does the new HawkSearch AI Workbench benefit merchandisers?

The AI Workbench allows merchandisers to manage and refine AI prompts without developer involvement, enabling more personalized search experiences through Smart Response integration.

What analytics capabilities are included in HawkSearch's latest update?

The update includes Advanced Analytics with product search tracking, keyword analysis, Smart Search insights, and custom reporting capabilities through AWS QuickSight, with options to integrate Google Analytics data.

How can developers customize AI features in the new HawkSearch release?

Developers can select specific embedding models for Concept and Visual Search, choose LLMs for GenAI features, and access reference examples through the HawkSearch Developer Portal.

What integration options does the new HawkSearch platform offer?

The platform integrates with Rapid UI component framework, offers GenAI endpoints for Smart Response, and provides data pipeline connectivity to business intelligence solutions.