Leading Plumbing, HVAC and Municipal Products Distributor Selects HawkSearch for AI-Powered Product Discovery

Bridgeline adds a major technical-products distributor as a HawkSearch customer for AI-enhanced B2B eCommerce search and merchandising.

Rhea-AI Summary

Bridgeline Digital (BLIN) announced that a leading distributor of plumbing, HVAC, fire protection and municipal products has selected its HawkSearch platform to power AI-driven product discovery across the distributor’s eCommerce experience.

The distributor manages a technical catalog of more than 120,000 indexed records and aims to improve search relevance and streamline discovery for contractors and business buyers. The HawkSearch implementation will include AI-powered search relevancy optimization, unit-of-measure normalization, advanced part number search, fuzzy matching, merchandising controls, product recommendations, and search analytics. Bridgeline continues to expand HawkSearch with shopping assistants, analytics assistants and other AI capabilities tailored to complex B2B commerce.

Market Context

Before publication, BLIN’s prior-day change was -0.09%; comparable HawkSearch announcements recorded...

Analysis

Before publication, BLIN’s prior-day change was -0.09%; comparable HawkSearch announcements recorded mixed reactions, including -9.24% on Aug 06.

Key Figures

Indexed records: More than 120,000 indexed records

Indexed records

More than 120,000 indexed records

Distributor's technical catalog

Previous AI Reports

5 past events · Latest: Aug 25

Same Type 5 events

1. Aug 25

   HawkSearch expansion

   24h Move

   +1.4%

   Customer expanded HawkSearch adoption with AI search and shopping assistant under a multi-year engagement.

2. Aug 20

   HawkSearch expansion

   24h Move

   -0.3%

   Retailer expanded HawkSearch with Hybrid Search and an AI-powered Search Assistant.

3. Aug 18

   HawkSearch deployment

   24h Move

   -3.7%

   Automotive network deployed HawkSearch across 2.4 million product records with performance improvements.

4. Aug 06

   B2B distributor launch

   24h Move

   -9.2%

   Ohio distributor launched HawkSearch after competitive evaluation for complex B2B requirements.

5. Aug 04

   HawkSearch platform launch

   24h Move

   +0.8%

   Home and garden brand launched HawkSearch in a five-site eCommerce initiative.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

unit of measure, fuzzy matching

2 terms

unit of measure technical

"Unit of Measure normalization"

A unit of measure is the standard quantity used to count or describe something—like liters for liquids, kilograms for weight, doses for medicine, or bars of gold for precious metal—so everyone speaks the same language about amounts. For investors it matters because clear, consistent units let you compare production, sales, costs and regulatory limits across reports and companies, much like using the same ruler to compare the lengths of two objects.

fuzzy matching technical

"Fuzzy matching and search correction"

A computer method that finds records or text that are close matches rather than exact matches, allowing for typos, alternate spellings, abbreviations, and formatting differences. It works like searching for a contact when you only remember part of the name or misspelled it, scoring how similar each result is. Investors encounter it when matching company names, transaction records, regulatory filings, or news items across imperfect data sources.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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WOBURN, MA / ACCESS Newswire / September 10, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a leading distributor of plumbing, HVAC, fire protection, and municipal products has selected HawkSearch to enhance product discovery across its eCommerce experience. The distributor operates a large technical catalog with more than 120,000 indexed records and selected HawkSearch to improve search relevance, streamline product discovery, and support both contractors and business buyers navigating complex product data.

Meeting the Demands of Complex B2B Product Discovery

Distributors managing large technical catalogs face increasing pressure to deliver fast, relevant, and intuitive digital buying experiences. HawkSearch was selected to help address these challenges through advanced AI-powered search and merchandising capabilities tailored for complex B2B environments.

The implementation will include:

• AI-powered search relevancy optimization

• Unit of Measure normalization

• Advanced part number search

• Fuzzy matching and search correction

• Merchandising controls and product recommendations

• Search analytics and reporting capabilities

These capabilities help buyers locate products faster while providing merchandising teams with greater control over product visibility and search performance.

Growing Demand for AI-Powered Commerce Solutions

Organizations across distribution and wholesale industries continue to invest in AI-powered eCommerce technologies that improve customer experiences and drive online revenue growth. HawkSearch is purpose-built to support large, attribute-rich catalogs and the complex buying journeys common in B2B commerce.

Bridgeline continues to expand HawkSearch with advanced AI capabilities designed specifically for B2B commerce, including shopping assistants, analytics assistants, and agentic commerce innovations. These investments help customers deliver more personalized, efficient, and revenue-driving digital experiences.

"We continue to see strong demand from distributors seeking more intelligent and scalable product discovery solutions," said Ari Kahn, President and CEO of Bridgeline. "As product catalogs become larger and more complex, AI-powered search is becoming essential for helping buyers quickly find the products they need while improving conversion rates and customer satisfaction."

About Bridgeline

Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.

Learn more at: www.bridgeline.com and www.hawksearch.com

Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire