Leading Home and Garden Brand Chooses Bridgeline's HawkSearch AI Platform
Rhea-AI Summary
Bridgeline Digital (NASDAQ: BLIN) has launched its HawkSearch AI-powered product discovery platform for a leading home and garden brand, the second site in a broader five-site eCommerce initiative covering approximately 80,000 products.
The retailer, operating multiple Shopify-based properties, chose HawkSearch to deliver AI-driven search, merchandising, and Unified Search across its portfolio. The deployment includes advanced search, auto-complete, popular search suggestions, product recommendations, and merchandising tools such as boost-and-bury controls, promotional management, and campaign optimization, aimed at improving product discovery, customer engagement, and merchandising control at scale.
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News Market Reaction – BLIN
In the Aug 4 session, BLIN gained 0.85%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous AI Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 28 | AI platform selection | Positive | +0.8% | Specialty supplier selected HawkSearch for AI product discovery and Shopping Assistant. |
| Jul 23 | AI distributor win | Positive | -3.2% | B2B distributor selected HawkSearch with Smart Response and Search Assistant. |
| Jul 16 | AI platform expansion | Positive | -1.6% | Existing retailer expanded HawkSearch under a multi-year agreement through 2029. |
| Jul 14 | AI search deal | Positive | -6.2% | Global distributor selected HawkSearch under a multi-year SaaS agreement. |
| Jul 09 | AI search win | Positive | -0.8% | DIY hardware retailer chose HawkSearch for a Unilog-powered storefront. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-tagged announcements averaged a -2.18% move, with four of five comparable events diverging negatively from the announcement sentiment.
Key Terms
api-based integration technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
WOBURN, MA / ACCESS Newswire / August 4, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, launched HawkSearch for a leading home and garden brand today. This is the second HawkSearch AI site the brand has launched within a broader five-site initiative, highlighting the continued adoption of AI-powered search and merchandising technologies across multi-brand retailers.
As part of a broader organization with approximately 80,000 products and a five-site eCommerce roadmap, the retailer selected Bridgeline to power AI-driven search and merchandising across its expanding digital footprint. HawkSearch was chosen to enhance product discovery, improve customer engagement, and provide merchandising teams with greater control over product visibility and promotional strategies.
AI-Powered Search Designed to Improve the Shopping Experience
The launch includes HawkSearch's advanced search functionality, dynamic auto-complete, popular search suggestions, product recommendations, and Unified Search capabilities. These features help shoppers quickly locate relevant products and content while enabling more intuitive navigation across a large and diverse catalog.
In addition, HawkSearch provides merchandising tools including boost-and-bury controls, promotional management, and campaign optimization capabilities, allowing the retailer to tailor search experiences and drive greater product visibility. These capabilities help the retailer present more relevant products, promotions, and seasonal offerings throughout the customer journey.
Building Momentum Across a Multi-Brand Retail Portfolio
The implementation is part of a broader rollout initiative encompassing multiple retail properties operating on Shopify. The deployment leverages API-based integration and Bridgeline's Rapid UI framework to deliver a consistent, scalable search experience across the portfolio.
With two sites now successfully launched and additional deployments planned, the organization continues to expand its digital commerce modernization efforts while standardizing AI-powered product discovery across its brands.
"Retailers managing large product assortments across multiple brands need search experiences that understand shopper intent and scale across their digital portfolio," said Ari Kahn, President and CEO of Bridgeline Digital. "This launch extends AI-powered product discovery across a broader five-site commerce initiative supporting approximately 80,000 products, helping shoppers find what they need faster while creating more relevant and engaging online experiences."
About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Learn more at: www.bridgeline.com and www.hawksearch.com
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital, Inc.
View the original press release on ACCESS Newswire