Bridgeline Selected to Transform Catalog Knowledge into AI-Powered Shopping Experiences
Rhea-AI Summary
Bridgeline (NASDAQ:BLIN) announced that a specialty supplier in the taxidermy industry has selected its HawkSearch platform to power AI-driven product discovery and a new Shopping Assistant. The solution is designed to help customers navigate a specialized digital catalog of about 40,000 products and two reference catalogs.
The deployment will run on a new BigCommerce storefront and combine HawkSearch with a catalog engine that connects eCommerce, catalog content, and ERP data. According to Bridgeline, this implementation will be the third HawkSearch-powered site within the customer’s broader organization.
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Key Figures
Previous AI Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 23 | AI platform win | Positive | -3.2% | Enterprise B2B distributor selected HawkSearch and an AI shopping assistant; reaction was negative. |
| Jul 16 | AI platform expansion | Positive | -1.6% | Longstanding customer expanded HawkSearch under a multi-year agreement extending through 2029. |
| Jul 14 | AI search deal | Positive | -6.2% | Global distributor selected HawkSearch under a multi-year SaaS agreement for B2B commerce. |
| Jul 09 | AI search win | Positive | -0.8% | DIY hardware retailer selected HawkSearch for a new Unilog-powered storefront. |
| Jul 07 | Platform deployment milestone | Positive | -5.2% | Bridgeline announced its 25th HawkSearch deployment during the fiscal year. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
The five prior AI-tagged announcements all had negative 24-hour reactions, averaging -3.38%, despite positive announcement framing.
Key Terms
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AI-generated analysis. How Rhea-AI works. Not financial advice.
WOBURN, MA / ACCESS Newswire / July 28, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a specialty supplier serving the taxidermy industry has selected HawkSearch to power AI-driven product discovery and their next-generation Shopping Assistant experience. The deployment will help customers navigate a specialized catalog of approximately 40,000 products while unlocking valuable product knowledge stored across multiple catalog and business systems.
The customer selected HawkSearch as part of a broader initiative to modernize their digital commerce on a new BigCommerce storefront. The deployment will combine HawkSearch with a dedicated catalog engine designed to connect information across multiple data sources, enabling customers to discover products and access specialized knowledge through a more intuitive shopping experience.
Turning a 40,000-Product Catalog into Shopping Intelligence
The customer operates a highly specialized digital catalog containing approximately 40,000 products and two extensive reference catalogs that serve as critical resources for product discovery and customer education. The organization sought a way to transform those information assets into an AI-powered shopping experience by connecting information across its eCommerce platform, catalog content, and ERP environment.
Prior to selecting HawkSearch, the customer faced challenges leveraging valuable information stored across its digital catalog and ERP systems. The company wanted to bridge these information sources and make them more accessible through AI-powered search and conversational product discovery experiences.
AI-Powered Product Discovery for Specialized Commerce
As part of the deployment, HawkSearch will power site search and a dedicated Shopping Assistant experience. By combining product data and catalog content within a unified AI-driven discovery platform, the customer aims to help shoppers find products faster, uncover relevant information more easily, and navigate a highly specialized product environment with greater confidence.
The deployment also represents the third HawkSearch-powered site within the broader customer organization, reflecting continued confidence in Bridgeline's AI-powered commerce solutions and the expanding role of intelligent product discovery across digital commerce experiences.
Built for Complex Product Discovery
Organizations with large, specialized catalogs often possess valuable product knowledge that can be difficult for customers to access through traditional navigation and keyword search alone. HawkSearch helps bridge that gap through AI-powered search, merchandising, personalization, and shopping assistant capabilities that transform product and content data into actionable customer experiences.
"As organizations increasingly look for ways to enhance digital commerce with AI, we're seeing growing demand for solutions that can unlock the value of specialized product knowledge," said Ari Kahn, President and CEO of Bridgeline Digital. "This win demonstrates how HawkSearch can help companies transform complex catalog content into intelligent shopping experiences that improve product discovery and customer engagement."
About Bridgeline
Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries.
Learn more at: www.bridgeline.com and www.hawksearch.com
Contact:
Kelly Maltman
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire