Leading JanSan, Food Service, and Packing Industry Supplier Renews Commitment to HawkSearch for AI-Driven Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced the renewal of its partnership with a leading national supplier in the JanSan, food service, and packaging industries to power their product discovery engine through HawkSearch. The supplier will utilize HawkSearch's AI-powered capabilities including semantic search, personalized recommendations, and context-aware results to enhance conversion rates and average order value. The platform's advanced features enable intelligent product matching, as demonstrated by its ability to understand search intent and return relevant related items. CEO Ari Kahn emphasized HawkSearch's position as a trusted enterprise eCommerce solution, highlighting their commitment to delivering industry-specific AI-driven product discovery.

Positive

• Renewal of partnership with major industry supplier indicates customer satisfaction and product reliability
• Implementation of advanced AI features suggests potential for improved conversion rates and order values
• Demonstrates strong position in enterprise eCommerce market

Negative

• None.

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Long-term HawkSearch agreement to power AI-driven search and merchandising across JanSan, food service, and packaging catalogs

WOBURN, MA / ACCESS Newswire / June 18, 2025 / Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a leading national supplier in the JanSan, food service and packaging industries has extended its partnership with HawkSearch to power its product discovery engine.

The supplier is investing in HawkSearch's AI-powered capabilities to improve conversion rates, increase average order value, and deliver a seamless customer experience across its eCommerce storefront. The supplier will leverage HawkSearch's advanced AI features such as semantic search, personalized product recommendations, and context-aware results that improve accuracy and relevance.

For example, when a customer searches for "industrial floor cleaner," semantic search understands the intent and returns relevant products like degreasers, scrubber pads, and mop kits, even if those exact words are not in the query. These capabilities support the supplier's long-term growth by delivering a search experience that scales with business demands and aligns with the needs of the JanSan, food service, and packaging sectors.

"This extended partnership underscores HawkSearch's role as a trusted solution for enterprise eCommerce," said Ari Kahn, CEO of Bridgeline. "We're proud to support this supplier's digital strategy with AI-driven product discovery tailored to the demands of the JanSan, food service and packaging industries."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What AI features does Bridgeline's HawkSearch offer for eCommerce?

HawkSearch offers AI-powered features including semantic search, personalized product recommendations, and context-aware results that improve search accuracy and relevance.

How does HawkSearch's semantic search functionality work?

When customers search for items like 'industrial floor cleaner,' the system understands intent and returns relevant products such as degreasers, scrubber pads, and mop kits, even if those exact terms aren't in the query.

Who is the CEO of Bridgeline Digital (BLIN)?

Ari Kahn is the CEO of Bridgeline Digital.

What industries does this HawkSearch partnership serve?

The partnership serves the JanSan (janitorial and sanitation), food service, and packaging industries.

What are the main benefits of HawkSearch for eCommerce businesses?

HawkSearch helps improve conversion rates, increase average order value, and deliver a seamless customer experience across eCommerce storefronts.