Leading School, Office and Library Furniture Supplier Enhances Digital Shopping with HawkSearch AI

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced that a major national furniture supplier has implemented its HawkSearch AI technology to enhance product discovery on their e-commerce platform. The implementation includes two key features: Concept Search for improved search relevancy and Smart Response for dynamic shopping assistance.

The furniture supplier, which specializes in school, office, and library furniture, will utilize HawkSearch's AI capabilities to better understand user intent and provide contextual assistance across their extensive product catalog. The solution has already shown improvements in search accuracy and user engagement according to the supplier's e-commerce team.

Positive

• Implementation of AI-powered search technology to improve product discovery
• Enhanced search relevancy and user engagement across extensive furniture catalog
• Addition of dynamic prompts and personalized recommendations for shoppers

Negative

• None.

AI Enhances Product Discovery, Boosting Engagement and Conversions for B2B Furniture Leader

WOBURN, MA / ACCESS Newswire / July 9, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a national provider of school, office, and library furniture has implemented HawkSearch's AI-powered Concept Search and Smart Response to revolutionize product discovery on its website.

The supplier partnered with HawkSearch to improve the relevancy of search results across an extensive catalog of furniture, from classroom desks and chairs to office storage and library shelving. The leading furniture supplier will use HawkSearch's Concept Search and Smart Response to understand user intent and guide shoppers with contextual, dynamic assistance.

With Concept Search, search queries, whether they include part numbers, common terms, or conceptual phrases, now return precise, contextually relevant results. Smart Response complements this by delivering dynamic prompts, personalized recommendations, and intuitive guidance, streamlining the shopping experience and increasing user engagement.

"Deploying HawkSearch has dramatically improved the accuracy and efficiency of our online product searches," said the supplier's e‑commerce lead. "The AI-powered tools not only refined relevancy but also elevated the entire user journey across our comprehensive catalog."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

CONTACT:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What AI technology did Bridgeline Digital (BLIN) implement for the furniture supplier?

Bridgeline Digital implemented HawkSearch's AI-powered Concept Search and Smart Response technologies to improve product discovery and provide dynamic shopping assistance.

How does HawkSearch's Concept Search benefit the furniture supplier's website?

Concept Search improves search relevancy by understanding user intent and returning precise results for queries including part numbers, common terms, and conceptual phrases.

What features does Smart Response provide to the furniture supplier's customers?

Smart Response provides dynamic prompts, personalized recommendations, and intuitive guidance to streamline the shopping experience and increase user engagement.

What types of products does the furniture supplier offer through their enhanced search platform?

The supplier offers an extensive catalog of school, office, and library furniture, including classroom desks, chairs, office storage, and library shelving.