Major International Material Handling Provider Selects HawkSearch to Enhance Search & Product Discovery

Bridgeline Digital (NASDAQ:BLIN) announced on December 3, 2025 that its HawkSearch platform was selected to power a new eCommerce experience for a major international material handling provider.

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced on December 3, 2025 that its HawkSearch platform was selected to power a new eCommerce experience for a major international material handling provider.

The implementation, delivered with a leading digital commerce agency partner, will use HawkSearch's advanced web crawler to extract and enrich product attribute data from detailed descriptions and apply customer targeting and merchandising to provide personalized product recommendations, improve search relevance, and enhance product discovery across digital channels.

Company leadership said the deployment aims to help customers find parts more easily while giving the business greater control over product visibility, promotions, and conversion optimization.

Argus Dec 3 session

+7.28% close to close Open Argus

Details

News Market Reaction – BLIN

On Dec 3, the day this news came out, BLIN closed 7.28% above the previous close.

Data tracked by StockTitan Argus for the Dec 3 session.

Historical Context

5 past events · Latest: Dec 03

5 events

1. Dec 03

   Customer win

   24h Move

   +7.3%

   Major material handling provider chose HawkSearch for new eCommerce experience.

2. Nov 11

   Customer deployment

   24h Move

   -0.5%

   National JanSan and foodservice distributor launched HawkSearch on ecommerce site.

3. Oct 16

   Pilot agreement

   24h Move

   -3.5%

   Leading plastics and industrial supplier piloted advanced AI search capabilities.

4. Oct 07

   Customer win

   24h Move

   +16.3%

   Large healthcare provider selected HawkSearch for new Shopware ecommerce site.

5. Sep 17

   Customer win

   24h Move

   +1.6%

   Architectural décor provider adopted HawkSearch with visual search and recommendations.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ecommerce, intralogistics, web crawler, customer targeting, +1 more

5 terms

ecommerce technical

"selected to power a new eCommerce experience for a major international provider"

Ecommerce is the buying and selling of goods and services over the internet, using websites, apps or online marketplaces and the digital tools that handle payment and delivery—think of it as a virtual shopping mall. For investors, ecommerce matters because it shapes how companies grow revenue, reach customers and control costs: strong online sales and efficient delivery can boost profits and scalability, while weak user engagement, high logistics expenses or fierce competition can hurt valuations and cash flow.

intralogistics technical

"global provider of automated material-handling and intralogistics systems delivers end-to-end"

Intralogistics is the planning and management of how goods, materials, and information move inside a warehouse, factory or distribution center — think of it as the internal traffic and storage system of a business. It matters to investors because faster, more reliable internal movement reduces costs, speeds order fulfillment and increases capacity, so improvements or investments in intralogistics can directly boost a company’s efficiency and profit potential.

web crawler technical

"implementation of HawkSearch will leverage the advanced web crawler to extract and enrich"

A web crawler is an automated program that visits websites, reads their pages, and collects content so search engines and data services can find and organize information. For investors it matters because crawlers determine how quickly and reliably a press release or corporate filing becomes visible to market tools, research platforms, and news aggregators—like a mail carrier delivering announcements to many inboxes at once, affecting how fast the market can react.

customer targeting technical

"company will utilize HawkSearch's customer targeting and merchandising capabilities to deliver"

Customer targeting is the practice of identifying and reaching the specific groups of people most likely to buy a company's products or services. For investors, it matters because focused targeting can make sales and marketing more efficient—like aiming a spotlight instead of lighting a whole stage—leading to higher revenue per marketing dollar, faster growth, and clearer forecasts of future profits and customer retention.

merchandising technical

"utilize HawkSearch's customer targeting and merchandising capabilities to deliver personalized"

Merchandising is the set of decisions and actions a company takes to present, price and promote products so they sell—everything from how items are displayed in stores or online to which prices and promotions are offered. For investors, merchandising matters because effective presentation and pricing boost sales, inventory turnover and profit margins, while poor merchandising can leave goods unsold and tie up cash; think of it as the store’s playbook for turning products into steady revenue.

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WOBURN, MA / ACCESS Newswire / December 3, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that its HawkSearch platform has been selected to power a new eCommerce experience for a major international provider in the material handling industry. The project will launch in partnership with a leading digital commerce agency, marking another successful collaboration within HawkSearch's growing partner ecosystem.

The global provider of automated material-handling and intralogistics systems delivers end-to-end solutions that streamline warehouse, airport and clean-room operations. Their implementation of HawkSearch will leverage the advanced web crawler to extract and enrich product attribute data from detailed descriptions, enhancing the customer experience with more accurate and relevant search results.

In addition, the company will utilize HawkSearch's customer targeting and merchandising capabilities to deliver personalized product recommendations, boost conversion rates, and increase average cart sizes.

This will allow customers to easily find the right parts, while the business gains greater control over product visibility, promotions, and discovery across its digital channels.

"This implementation shows how HawkSearch is setting a new standard for smart product discovery," said Ari Kahn, President and CEO of Bridgeline Digital. "Our AI-powered technology helps businesses create better customer experiences while improving overall performance."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Bridgeline Digital (BLIN) announce on December 3, 2025 regarding HawkSearch?

Bridgeline said HawkSearch was selected to power a new eCommerce experience for a major international material handling provider.

How will HawkSearch improve the material handling provider's eCommerce on BLIN's platform?

HawkSearch will use an advanced web crawler to extract and enrich product attributes and deliver personalized recommendations and merchandising.

Will the HawkSearch implementation for BLIN include personalization and merchandising?

Yes; the announcement states the project will use customer targeting and merchandising to deliver personalized product recommendations and boost conversions.

Who is Bridgeline partnering with for the December 2025 HawkSearch rollout (BLIN)?

The company said the project will launch in partnership with a leading digital commerce agency within HawkSearch's partner ecosystem.

What customer outcomes does BLIN say the HawkSearch deployment aims to achieve?

Bridgeline expects easier part discovery for customers and greater control over product visibility, promotions, and digital discovery for the business.