Major International Material Handling Provider Selects HawkSearch to Enhance Search & Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced on December 3, 2025 that its HawkSearch platform was selected to power a new eCommerce experience for a major international material handling provider.

The implementation, delivered with a leading digital commerce agency partner, will use HawkSearch's advanced web crawler to extract and enrich product attribute data from detailed descriptions and apply customer targeting and merchandising to provide personalized product recommendations, improve search relevance, and enhance product discovery across digital channels.

Company leadership said the deployment aims to help customers find parts more easily while giving the business greater control over product visibility, promotions, and conversion optimization.

WOBURN, MA / ACCESS Newswire / December 3, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that its HawkSearch platform has been selected to power a new eCommerce experience for a major international provider in the material handling industry. The project will launch in partnership with a leading digital commerce agency, marking another successful collaboration within HawkSearch's growing partner ecosystem.

The global provider of automated material-handling and intralogistics systems delivers end-to-end solutions that streamline warehouse, airport and clean-room operations. Their implementation of HawkSearch will leverage the advanced web crawler to extract and enrich product attribute data from detailed descriptions, enhancing the customer experience with more accurate and relevant search results.

In addition, the company will utilize HawkSearch's customer targeting and merchandising capabilities to deliver personalized product recommendations, boost conversion rates, and increase average cart sizes.

This will allow customers to easily find the right parts, while the business gains greater control over product visibility, promotions, and discovery across its digital channels.

"This implementation shows how HawkSearch is setting a new standard for smart product discovery," said Ari Kahn, President and CEO of Bridgeline Digital. "Our AI-powered technology helps businesses create better customer experiences while improving overall performance."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What did Bridgeline Digital (BLIN) announce on December 3, 2025 regarding HawkSearch?

Bridgeline said HawkSearch was selected to power a new eCommerce experience for a major international material handling provider.

How will HawkSearch improve the material handling provider's eCommerce on BLIN's platform?

HawkSearch will use an advanced web crawler to extract and enrich product attributes and deliver personalized recommendations and merchandising.

Will the HawkSearch implementation for BLIN include personalization and merchandising?

Yes; the announcement states the project will use customer targeting and merchandising to deliver personalized product recommendations and boost conversions.

Who is Bridgeline partnering with for the December 2025 HawkSearch rollout (BLIN)?

The company said the project will launch in partnership with a leading digital commerce agency within HawkSearch's partner ecosystem.

What customer outcomes does BLIN say the HawkSearch deployment aims to achieve?

Bridgeline expects easier part discovery for customers and greater control over product visibility, promotions, and digital discovery for the business.