Major International Material Handling Provider Selects HawkSearch to Enhance Search & Product Discovery

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced on December 3, 2025 that its HawkSearch platform was selected to power a new eCommerce experience for a major international material handling provider.

The implementation, delivered with a leading digital commerce agency partner, will use HawkSearch's advanced web crawler to extract and enrich product attribute data from detailed descriptions and apply customer targeting and merchandising to provide personalized product recommendations, improve search relevance, and enhance product discovery across digital channels.

Company leadership said the deployment aims to help customers find parts more easily while giving the business greater control over product visibility, promotions, and conversion optimization.

News Market Reaction

+7.28% 1.7x vol

1 alert

+7.28% News Effect

+3.5% Peak Tracked

+$929K Valuation Impact

$14M Market Cap

1.7x Rel. Volume

On the day this news was published, BLIN gained 7.28%, reflecting a notable positive market reaction. Argus tracked a peak move of +3.5% during that session. This price movement added approximately $929K to the company's valuation, bringing the market cap to $14M at that time. Trading volume was above average at 1.7x the daily average, suggesting increased trading activity.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $0.8150 Vol: Volume 160,528 is 2.18x t...

high vol

$0.8150 Last Close

Volume Volume 160,528 is 2.18x the 20-day average of 73,759, showing elevated trading ahead of this news. high

Technical Price $1.06 is trading below the 200-day MA at $1.43 and well under the $2.80 52-week high.

Peers on Argus

BLIN’s move appeared stock-specific. Within software peers, names like DTSS (12....

1 Up 1 Down

BLIN’s move appeared stock-specific. Within software peers, names like DTSS (12.8%) and FAAS (-8.3%) showed mixed performance, and momentum scanner entries (RVYL up 5.01%, DTSS down 4.26%) did not confirm a unified sector trend.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Customer win	Positive	+7.3%	Major material handling provider chose HawkSearch for new eCommerce experience.
Nov 11	Customer deployment	Positive	-0.5%	National JanSan and foodservice distributor launched HawkSearch on ecommerce site.
Oct 16	Pilot agreement	Positive	-3.5%	Leading plastics and industrial supplier piloted advanced AI search capabilities.
Oct 07	Customer win	Positive	+16.3%	Large healthcare provider selected HawkSearch for new Shopware ecommerce site.
Sep 17	Customer win	Positive	+1.6%	Architectural décor provider adopted HawkSearch with visual search and recommendations.

Pattern Detected

Recent HawkSearch wins often generated positive but inconsistent reactions, with some announcements moving 16.3% and 7.28% while others were flat or negative.

Recent Company History

Over the last few months, Bridgeline has repeatedly announced new HawkSearch deployments across varied verticals, including healthcare, plastics and industrial supply, architectural décor, and distribution. These deals frequently highlight AI-powered search, personalization, and visual or conversational capabilities. Market reactions have been mixed: some wins led to gains of 16.3% and 7.28%, while others saw modest or negative moves. Today’s material-handling customer fits this pattern of expanding HawkSearch’s footprint with new enterprise implementations.

Market Pulse Summary

The stock moved +7.3% in the session following this news. A strong positive reaction aligns with pri...

Analysis

The stock moved +7.3% in the session following this news. A strong positive reaction aligns with prior instances where HawkSearch customer wins produced sizable moves, such as gains of 16.3% and 7.28%. Investors have previously responded to announcements that expand deployments across new verticals. However, past financing activities disclosed in recent filings and the stock’s position below its 200-day MA at $1.43 suggest that dilution risk and technical resistance could influence how long momentum is sustained.

Key Terms

ecommerce, intralogistics, web crawler, customer targeting, +1 more

5 terms

ecommerce technical

"selected to power a new eCommerce experience for a major international provider"

Ecommerce is the buying and selling of goods and services over the internet, using websites, apps or online marketplaces and the digital tools that handle payment and delivery—think of it as a virtual shopping mall. For investors, ecommerce matters because it shapes how companies grow revenue, reach customers and control costs: strong online sales and efficient delivery can boost profits and scalability, while weak user engagement, high logistics expenses or fierce competition can hurt valuations and cash flow.

intralogistics technical

"global provider of automated material-handling and intralogistics systems delivers end-to-end"

Intralogistics is the planning and management of how goods, materials, and information move inside a warehouse, factory or distribution center — think of it as the internal traffic and storage system of a business. It matters to investors because faster, more reliable internal movement reduces costs, speeds order fulfillment and increases capacity, so improvements or investments in intralogistics can directly boost a company’s efficiency and profit potential.

web crawler technical

"implementation of HawkSearch will leverage the advanced web crawler to extract and enrich"

A web crawler is an automated program that visits websites, reads their pages, and collects content so search engines and data services can find and organize information. For investors it matters because crawlers determine how quickly and reliably a press release or corporate filing becomes visible to market tools, research platforms, and news aggregators—like a mail carrier delivering announcements to many inboxes at once, affecting how fast the market can react.

customer targeting technical

"company will utilize HawkSearch's customer targeting and merchandising capabilities to deliver"

Customer targeting is the practice of identifying and reaching the specific groups of people most likely to buy a company's products or services. For investors, it matters because focused targeting can make sales and marketing more efficient—like aiming a spotlight instead of lighting a whole stage—leading to higher revenue per marketing dollar, faster growth, and clearer forecasts of future profits and customer retention.

merchandising technical

"utilize HawkSearch's customer targeting and merchandising capabilities to deliver personalized"

Merchandising is the set of decisions and actions a company takes to present, price and promote products so they sell—everything from how items are displayed in stores or online to which prices and promotions are offered. For investors, merchandising matters because effective presentation and pricing boost sales, inventory turnover and profit margins, while poor merchandising can leave goods unsold and tie up cash; think of it as the store’s playbook for turning products into steady revenue.

AI-generated analysis. Not financial advice.

WOBURN, MA / ACCESS Newswire / December 3, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that its HawkSearch platform has been selected to power a new eCommerce experience for a major international provider in the material handling industry. The project will launch in partnership with a leading digital commerce agency, marking another successful collaboration within HawkSearch's growing partner ecosystem.

The global provider of automated material-handling and intralogistics systems delivers end-to-end solutions that streamline warehouse, airport and clean-room operations. Their implementation of HawkSearch will leverage the advanced web crawler to extract and enrich product attribute data from detailed descriptions, enhancing the customer experience with more accurate and relevant search results.

In addition, the company will utilize HawkSearch's customer targeting and merchandising capabilities to deliver personalized product recommendations, boost conversion rates, and increase average cart sizes.

This will allow customers to easily find the right parts, while the business gains greater control over product visibility, promotions, and discovery across its digital channels.

"This implementation shows how HawkSearch is setting a new standard for smart product discovery," said Ari Kahn, President and CEO of Bridgeline Digital. "Our AI-powered technology helps businesses create better customer experiences while improving overall performance."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What did Bridgeline Digital (BLIN) announce on December 3, 2025 regarding HawkSearch?

Bridgeline said HawkSearch was selected to power a new eCommerce experience for a major international material handling provider.

How will HawkSearch improve the material handling provider's eCommerce on BLIN's platform?

HawkSearch will use an advanced web crawler to extract and enrich product attributes and deliver personalized recommendations and merchandising.

Will the HawkSearch implementation for BLIN include personalization and merchandising?

Yes; the announcement states the project will use customer targeting and merchandising to deliver personalized product recommendations and boost conversions.

Who is Bridgeline partnering with for the December 2025 HawkSearch rollout (BLIN)?

The company said the project will launch in partnership with a leading digital commerce agency within HawkSearch's partner ecosystem.

What customer outcomes does BLIN say the HawkSearch deployment aims to achieve?

Bridgeline expects easier part discovery for customers and greater control over product visibility, promotions, and digital discovery for the business.