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Major Architectural Décor Provider Selects HawkSearch to Enhance Product Discovery

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Bridgeline Digital (NASDAQ:BLIN) announced that its HawkSearch platform has been selected by a major architectural décor provider to enhance their product discovery capabilities. The implementation features Visual Search functionality, allowing customers to find products by uploading images, along with personalized recommendations and robust filtering options.

A key feature highlighted is the ability to upload images of specific parts like faux columns to find matching products, such as the "Colorado Dry Stack Stone Column Wrap 6" Post Cap." CEO Ari Kahn emphasized that HawkSearch's AI-driven platform aims to enhance customer engagement and drive business growth.

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Positive

  • Selection of HawkSearch platform by a major architectural décor provider
  • Implementation of advanced Visual Search functionality for improved product discovery
  • Addition of personalized recommendations and robust filtering capabilities

Negative

  • None.

News Market Reaction 1 Alert

+1.55% News Effect
-7.4% Trough Tracked
+$249K Valuation Impact
$16M Market Cap
0.2x Rel. Volume

On the day this news was published, BLIN gained 1.55%, reflecting a mild positive market reaction. Argus tracked a trough of -7.4% from its starting point during tracking. This price movement added approximately $249K to the company's valuation, bringing the market cap to $16M at that time.

Data tracked by StockTitan Argus on the day of publication.

Advanced Search and Filtering Capabilities Enhance Product Discovery

WOBURN, MASSACHUSETTS / ACCESS Newswire / September 17, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that HawkSearch has been selected to power product discovery for a major architectural décor provider.

The selection of HawkSearch was driven by its advanced capabilities, including its Visual Search functionality, which allows shoppers to find products based on visual attributes that may not be captured in traditional data fields. Combined with personalized recommendations and robust filtering, HawkSearch provides a more intuitive and engaging shopping experience that drives customer satisfaction and conversion.

With the new implementation of Hawksearch, customers can now navigate a broad range of architectural décor products far more easily. With visual search, a customer looking for a specific part such as a faux column can upload a picture. For example, when uploading a damaged column cap image to the website, the results will include "Colorado Dry Stack Stone Column Wrap 6" Post Cap - Medium" and other potential replacements relating to the uploaded image.

"We're proud to be selected by this architectural décor provider to power their product discovery experience," said Ari Kahn, President and CEO of Bridgeline Digital. "HawkSearch's AI-driven platform will enhance customer engagement and deliver measurable growth for their business."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

What new technology did Bridgeline Digital (BLIN) announce for architectural décor?

Bridgeline Digital announced that its HawkSearch platform with Visual Search functionality has been selected by a major architectural décor provider to power their product discovery experience.

How does HawkSearch's Visual Search functionality work for architectural products?

Customers can upload images of specific parts (like damaged column caps) to find matching products and potential replacements in the architectural décor catalog.

What features does HawkSearch provide for the architectural décor provider?

HawkSearch provides Visual Search functionality, personalized recommendations, and robust filtering capabilities to create a more intuitive shopping experience.

Who is the CEO of Bridgeline Digital (BLIN) commenting on the HawkSearch implementation?

Ari Kahn is the President and CEO of Bridgeline Digital who commented on the HawkSearch implementation.
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