Bridgeline Expands Footprint with Closeout Retailer Choosing HawkSearch for Its On-Site Search Experience and Personalization

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) announced on December 24, 2025 that its HawkSearch product was chosen to power on-site search and personalization for a national closeout retailer with over 170 locations and a growing eCommerce presence.

HawkSearch will replace native search limitations by offering AI-driven relevance, advanced merchandising controls, flexible filtering, and built-in personalization to help merchandisers influence search results in real time and improve product discovery, conversion, and average order value.

News Market Reaction – BLIN

+0.22%

+0.22% Session close to close

In the Dec 24 session, BLIN gained 0.22%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds a national closeout retailer with over 170 locations to HawkSearch’s customer...

Analysis

This announcement adds a national closeout retailer with over 170 locations to HawkSearch’s customer base, reinforcing Bridgeline’s focus on AI-powered merchandising and personalization. Recent history shows a series of similar wins and partnerships across industrial and distribution verticals, while the latest 10-K reported flat annual revenue of $15.4M and a net loss of $(2.5)M. Investors may watch how deployments like this contribute to core product growth and operating leverage over time.

Key Figures

Retail locations: over 170 locations

1 metrics

Retail locations over 170 locations Footprint of the national closeout retailer adopting HawkSearch

Historical Context

5 past events · Latest: Dec 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Dec 22	Partnership announcement	Positive	+3.0%	HawkSearch named Allied Partner of NAED to deepen distributor reach.
Dec 16	Earnings date notice	Neutral	+0.3%	Announcement of Q4 FY25 earnings release and conference call schedule.
Dec 03	Customer win	Positive	+7.3%	Major international material handling provider selected HawkSearch for ecommerce.
Nov 11	Customer deployment	Positive	-0.5%	National JanSan and foodservice distributor launched HawkSearch on ecommerce site.
Oct 16	Pilot launch	Positive	-3.5%	Leading plastics and industrial supplier piloted advanced AI search features.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

HawkSearch customer wins have often been followed by positive moves, but there are instances where similar announcements saw the stock trade lower, indicating inconsistent reactions.

Recent Company History

Over the last few months, Bridgeline has repeatedly highlighted HawkSearch traction. On Oct 16 (news_id 918745), an AI search pilot for an industrial supplier saw a -3.48% move. A JanSan and food service deployment on Nov 11 (news_id 933811) coincided with a -0.51% reaction. By contrast, a major material handling customer win on Dec 03 (news_id 943201) led to a 7.28% gain, and an NAED partnership on Dec 22 (news_id 950779) saw shares up 2.99%. The current closeout retail customer adds to this string of HawkSearch growth headlines.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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WOBURN, MASSACHUSETTS / ACCESS Newswire / December 24, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that HawkSearch has been selected to power the on-site search experience for a national closeout retailer, with over 170 locations and a rapidly expanding eCommerce presence.

The closeout retailer turned to HawkSearch to overcome their limitations of native search, including rigid filtering, limited merchandising flexibility, and challenges guiding shoppers to relevant and complementary products. HawkSearch delivers advanced merchandising controls, AI-driven relevance, and flexible filtering designed to improve product discovery across large and dynamic retail catalogs.

With built-in personalization and intuitive business-user tools, HawkSearch enables merchandisers to influence search results in real time, helping shoppers find what they need faster while supporting higher conversion rates and increased average order value.

"HawkSearch gives retailers the intelligence and control needed to create more effective shopping experiences," said Ari Kahn, President and CEO of Bridgeline Digital. "By combining AI-powered relevance with powerful merchandising capabilities, we help retailers deliver better outcomes for both customers and the business."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Jeremy LaDuque
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What did Bridgeline (BLIN) announce on December 24, 2025 about HawkSearch?

Bridgeline announced that HawkSearch was selected to power on-site search and personalization for a national closeout retailer with over 170 locations.

How will HawkSearch improve the closeout retailer's eCommerce experience for BLIN customers?

HawkSearch provides AI-driven relevance, advanced merchandising controls, and flexible filtering to improve product discovery and help merchandisers adjust results in real time.

Does the Bridgeline release state any financial terms or revenue impact for BLIN?

No, the announcement does not disclose financial terms, contract value, or specific revenue impact.

What specific pain points did HawkSearch address for the retailer in Bridgeline's announcement?

HawkSearch was chosen to overcome rigid filtering, limited merchandising flexibility, and difficulty guiding shoppers to relevant and complementary products.

Is the retailer deployment described as affecting physical stores, eCommerce, or both for BLIN?

The announcement highlights HawkSearch powering the on-site search experience and personalization across the retailer's growing eCommerce presence; the retailer also operates over 170 physical locations.

Who commented for Bridgeline about the HawkSearch deployment in the December 24, 2025 announcement?

Ari Kahn, President and CEO of Bridgeline Digital, commented that HawkSearch gives retailers intelligence and control to create more effective shopping experiences.