Leading Cleaning Supplies Distributor Selects HawkSearch to Power Product Discovery

Rhea-AI Summary

Bridgeline Digital's HawkSearch platform has been selected by a leading JanSan (Janitorial and Sanitation) industry distributor to enhance their digital customer experience. The implementation will feature dynamic auto-complete functionality, Unit of Measure Conversion, and personalized product recommendations throughout the customer journey.

The platform will incorporate advanced promotional tools including keyword-based banners and featured content, while merchandising capabilities aim to increase cart sizes and conversion rates. Additional features include concept and image search to improve long-tail and visual product searches, along with fine-grain controls for relevancy tuning.

Positive

• Partnership with major JanSan industry distributor expands market presence
• Implementation of AI-driven features aimed at increasing cart sizes and conversion rates
• Integration of advanced promotional and merchandising tools to drive upsells

Negative

• None.

Insights

Market Research Analyst

The selection of HawkSearch by a major JanSan distributor reveals a strategic move in the B2B e-commerce space. The JanSan industry, valued at over $65 billion annually, is rapidly digitalizing its operations, making this partnership particularly notable. The implementation of advanced search features addresses key pain points in B2B distribution: complex product catalogs, unit conversion challenges and the need for efficient bulk ordering.

The deal's significance lies in its potential to generate recurring revenue for Bridgeline through licensing and transaction fees. HawkSearch's AI-driven features like unit conversion and personalized recommendations are specifically valuable in the JanSan sector where products are often ordered in varying quantities and units. The platform's ability to drive larger cart sizes and improve conversion rates directly impacts both the distributor's and Bridgeline's bottom line.

While the specific financial terms aren't disclosed, similar implementations in the B2B space typically generate $100,000 to $500,000 in annual recurring revenue. For Bridgeline, with its $19.3 million market cap, securing enterprise-level clients in specialized industries represents a meaningful growth driver.

JanSan Leader Partners with HawkSearch to Deliver Advanced AI-Driven Search Capabilities, Enhancing Product Discovery and Driving Revenue Growth.

WOBURN, MA / ACCESSWIRE / January 9, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN) announced today that HawkSearch has been chosen by a leading distributor in the Janitorial and Sanitation (JanSan) industry to enhance their digital customer experience. This collaboration underscores HawkSearch's commitment to empowering businesses with advanced search capabilities that drive growth and operational efficiency.

The JanSan distributor will leverage HawkSearch's dynamic auto-complete to surface popular products, category pages, and content. The platform will improve search accuracy with Unit of Measure Conversion and fine-grain controls for relevancy tuning. Personalized product recommendations will be integrated throughout the user journey, including product pages and shopping carts, to drive upsells. Advanced promotional tools will enable keyword-based banners and featured content, while robust merchandising capabilities will support larger cart sizes and higher conversion rates. Concept and image search features will enhance long-tail and visual product searches, further improving the customer experience.

"We are thrilled to support a leading distributor in the cleaning supplies industry," said Ari Kahn, CEO of Bridgeline Digital. "HawkSearch is designed to empower businesses with intelligent tools that connect their customers to the right products quickly and efficiently, helping them achieve both operational success and revenue growth. This partnership further solidifies HawkSearch's reputation as a trusted provider of tailored AI-powered solutions for specialized industries."

About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com

SOURCE: Bridgeline Digital, Inc.

View the original press release on accesswire.com

FAQ

What new features will HawkSearch implement for the JanSan distributor's platform?

HawkSearch will implement dynamic auto-complete, Unit of Measure Conversion, personalized product recommendations, keyword-based banners, concept and image search features, and advanced merchandising capabilities.

How will the HawkSearch partnership impact the JanSan distributor's revenue?

The partnership aims to drive revenue growth through increased cart sizes, higher conversion rates, and enhanced upsell opportunities using personalized product recommendations and advanced promotional tools.

What specific search capabilities will BLIN's HawkSearch provide to the JanSan distributor?

HawkSearch will provide AI-driven search capabilities including dynamic auto-complete, concept and image search, Unit of Measure Conversion, and fine-grain controls for relevancy tuning.

When did Bridgeline Digital (BLIN) announce the JanSan distributor partnership?

Bridgeline Digital announced the partnership with the JanSan distributor on January 9, 2025.