Leading Electrical Distributor Selects HawkSearch to Power Unified Enterprise Search Across Over 70 Sites

Rhea-AI Summary

Bridgeline Digital (NASDAQ:BLIN) has secured a significant contract with a national electrical distributor to implement HawkSearch across over 70 digital storefronts. The solution integrates with Sitecore CMS and Salesforce Commerce Cloud to create a unified AI-powered search experience. HawkSearch will enable comprehensive search functionality across products, content, and events, allowing users to find relevant results from multiple sources in a single search. For example, searching for 'EV charging accessories' will return product listings, blog content, installation guides, and upcoming webinars simultaneously, enhancing the user experience and streamlining the buyer journey.

Positive

• Contract win with major national electrical distributor for deployment across 70+ sites
• Integration capabilities with major platforms Sitecore CMS and Salesforce Commerce Cloud
• AI-powered unified search enhances product discovery and user experience
• Solution streamlines buyer journey by connecting products, content, and events in one search

Negative

• None.

News Market Reaction – BLIN

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Unified AI-powered search connects products, content, and events to grow revenue

WOBURN, MA / ACCESS Newswire / June 19, 2025 / Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a national electrical distributor has chosen HawkSearch to power a unified AI search experience across more than 70 digital storefronts.

The electrical distributor integrates HawkSearch with Sitecore CMS and Salesforce Commerce Cloud to create a unified search that supports product discovery, content navigation, and event promotion. Unified search powered by AI ensures users find the most relevant results across all systems, from products to events, in a single experience.

With HawkSearch, searching for "EV charging accessories" can receive relevant results from multiple sources, such as product listings, related blog content, installation guides, and upcoming webinars, regardless of where the content is stored. This improves discovery, shortens the buyer journey, and creates a cohesive digital experience across all storefronts, which ultimately drives more revenue.

"This deployment highlights HawkSearch's ability to unify search across multiple complex digital environments," said Ari Kahn, CEO of Bridgeline. "We're excited to help this distributor create a more powerful and personalized search experience."

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital

View the original press release on ACCESS Newswire

FAQ

What is the new contract Bridgeline Digital (BLIN) announced in June 2025?

Bridgeline Digital announced that a national electrical distributor selected their HawkSearch platform to power unified AI search across more than 70 digital storefronts.

How does HawkSearch integrate with the electrical distributor's existing systems?

HawkSearch integrates with Sitecore CMS and Salesforce Commerce Cloud to create a unified search experience across products, content, and events.

What are the key benefits of HawkSearch for the electrical distributor?

HawkSearch provides unified AI-powered search that combines results from products, blog content, installation guides, and webinars in a single experience, improving discovery and shortening the buyer journey.

How many digital storefronts will implement Bridgeline's HawkSearch solution?

The electrical distributor will implement HawkSearch across more than 70 digital storefronts.

What specific example did Bridgeline provide for HawkSearch's capabilities?

They provided the example of searching for 'EV charging accessories,' which returns relevant results from product listings, blog content, installation guides, and upcoming webinars in a single search.