Leading Hardware Distributor Chooses Bridgeline’s AI-Driven HawkSearch

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced that a major wholesale hardware distributor has chosen their HawkSearch solution to enhance their Optimizely Configured Commerce site. The implementation will feature the Unit of Measure Conversion tool for dimensional product searches, along with Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities. These features aim to improve product discovery, deliver relevant search results, and provide personalized recommendations to drive larger cart sizes and higher conversion rates.

Positive

• New client acquisition in the hardware distribution sector
• Integration with Optimizely Configured Commerce platform expands market reach
• Implementation of specialized features targeting improved conversion rates and cart sizes

Negative

• None.

WOBURN, Mass., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced that a leading wholesale hardware distributor has selected HawkSearch to enhance product and content discovery on their website.

The distributor will use HawkSearch to deliver an improved product discovery experience with highly relevant, accurate search results and personalized recommendations for their Optimizely Configured Commerce site. HawkSearch will support product data normalization with its Unit of Measure Conversion tool, a key feature for searching dimensional products. The distributor will also benefit from HawkSearch’s Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities, including boost-and-bury options, customizable rules, and targeted landing pages—all aimed at driving growth through larger cart sizes and higher conversion rates.

“This partnership underscores HawkSearch’s powerful capabilities tailored for industrial suppliers and distributors,” said Ari Kahn, CEO of Bridgeline Digital. “With the Unit of Measure Conversion tool and advanced AI-driven search and merchandising features, HawkSearch is helping this leading distributor provide precise, relevant, and personalized search experiences for their customers.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What new features will HawkSearch provide for the hardware distributor's website?

HawkSearch will provide Unit of Measure Conversion tool, Instant Engage, dynamic auto-complete, and enhanced merchandising capabilities including boost-and-bury options, customizable rules, and targeted landing pages.

What is the main purpose of Bridgeline's HawkSearch implementation for the hardware distributor?

The main purpose is to enhance product and content discovery, deliver relevant search results, and provide personalized recommendations to increase cart sizes and conversion rates.

Which e-commerce platform will Bridgeline's HawkSearch integrate with?

HawkSearch will integrate with the distributor's Optimizely Configured Commerce site.