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National Janitorial and Sanitation Distributor Selects HawkSearch to Power Adobe Commerce Experience

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Bridgeline Digital (NASDAQ:BLIN) has secured a new contract to implement its HawkSearch solution for a major national distributor in the janitorial and sanitation industries. The implementation will enhance the distributor's Adobe Commerce platform following recent acquisitions that increased their eCommerce complexity.

HawkSearch will provide AI-powered search capabilities that deliver personalized results based on industry standards, location, and purchase history. The solution features real-time indexing, dynamic filtering, and AI-driven product recommendations for both B2B and B2C customers.

Bridgeline Digital (NASDAQ:BLIN) ha ottenuto un nuovo contratto per implementare la sua soluzione HawkSearch presso un importante distributore nazionale nei settori della pulizia e della sanificazione. L'implementazione migliorerà la piattaforma Adobe Commerce del distributore, a seguito di acquisizioni recenti che hanno aumentato la complessità del loro eCommerce.

HawkSearch offrirà capacità di ricerca potenziate dall'intelligenza artificiale che forniscono risultati personalizzati in base agli standard del settore, alla posizione e alla cronologia degli acquisti. La soluzione include indicizzazione in tempo reale, filtri dinamici e raccomandazioni di prodotti guidate dall'IA, per clienti sia B2B che B2C.

Bridgeline Digital (NASDAQ:BLIN) ha asegurado un nuevo contrato para implementar su solución HawkSearch para un importante distribuidor nacional en las industrias de limpieza y saneamiento. La implementación mejorará la plataforma Adobe Commerce del distribuidor tras recientes adquisiciones que aumentaron la complejidad de su comercio electrónico.

HawkSearch proporcionará capacidades de búsqueda impulsadas por IA que ofrecen resultados personalizados basados en estándares de la industria, ubicación e historial de compras. La solución incluye indexación en tiempo real, filtrado dinámico y recomendaciones de productos guiadas por IA para clientes tanto B2B como B2C.

Bridgeline Digital (NASDAQ:BLIN)은 청소 및 위생 산업의 주요 전국 유통업체를 위해 HawkSearch 솔루션을 도입하는 새로운 계약을 체결했습니다. 이번 도입은 최근 인수로 인해 전자상거래 복잡성이 증가한 유통업체의 Adobe Commerce 플랫폼을 향상시킬 것입니다.

HawkSearch는 업계 표준, 위치, 구매 이력을 기반으로 개인화된 결과를 제공하는 AI 기반 검색 기능을 제공합니다. 이 솔루션은 실시간 인덱싱, 동적 필터링, B2B 및 B2C 고객을 위한 AI 기반 제품 추천 기능을 포함합니다.

Bridgeline Digital (NASDAQ:BLIN) a obtenu un nouveau contrat pour déployer sa solution HawkSearch auprès d'un important distributeur national dans les secteurs du nettoyage et de l'assainissement. Cette mise en œuvre améliorera la plateforme Adobe Commerce du distributeur suite à des acquisitions récentes ayant accru la complexité de leur commerce électronique.

HawkSearch offrira des capacités de recherche alimentées par l'IA fournissant des résultats personnalisés basés sur les normes de l'industrie, la localisation et l'historique des achats. La solution propose un indexage en temps réel, un filtrage dynamique et des recommandations de produits pilotées par l'IA pour les clients B2B et B2C.

Bridgeline Digital (NASDAQ:BLIN) hat einen neuen Vertrag zur Implementierung seiner HawkSearch-Lösung für einen großen nationalen Distributor in den Bereichen Reinigung und Hygiene abgeschlossen. Die Implementierung wird die Adobe Commerce-Plattform des Distributors nach kürzlichen Übernahmen verbessern, die die Komplexität des E-Commerce erhöht haben.

HawkSearch bietet KI-gestützte Suchfunktionen, die personalisierte Ergebnisse basierend auf Branchenstandards, Standort und Kaufhistorie liefern. Die Lösung umfasst Echtzeit-Indizierung, dynamische Filterung und KI-gesteuerte Produktempfehlungen für sowohl B2B- als auch B2C-Kunden.

Positive
  • New enterprise client acquisition in the janitorial and sanitation distribution sector
  • Strategic integration with Adobe Commerce platform expands market presence
  • Demonstrates continued growth in Adobe Commerce ecosystem
Negative
  • None.

AI-powered search to drive scalability and personalization for multi-brand distributor

WOBURN, MA / ACCESS Newswire / July 23, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced a new HawkSearch engagement with a top-tier national distributor in the janitorial and sanitation industries.

The national distributor selected HawkSearch to power personalized, scalable search experiences on its Adobe Commerce site following a series of acquisitions that expanded its footprint and significantly increased its eCommerce complexity.

With HawkSearch, the distributor can serve relevant results even when customers use different terminology across regions or business units. For example, a user searching for "floor cleaner" may be shown degreasers, surface disinfectants, or eco-friendly cleaning concentrates. The search experience is tailored to industry standards, location, or previous purchase behavior which ensures accurate discovery across a diverse product set and customer base.

The implementation will integrate directly with Adobe Commerce, featuring real-time indexing, dynamic filtering, and AI-driven product recommendations for B2B and B2C audiences.

"This win reflects Bridgeline's continued growth in the Adobe Commerce ecosystem and the strength of HawkSearch in supporting enterprise-scale digital transformation," said Ari Kahn, CEO of Bridgeline. "We're proud to help this distributor scale their eCommerce experience and drive measurable results through intelligent search."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

What is the new partnership announced by Bridgeline Digital (NASDAQ:BLIN)?

Bridgeline Digital announced a partnership with a major national janitorial and sanitation distributor to implement its HawkSearch solution for powering their Adobe Commerce experience.

How will HawkSearch benefit the distributor's eCommerce platform?

HawkSearch will provide personalized search experiences, real-time indexing, dynamic filtering, and AI-driven product recommendations, helping the distributor serve relevant results across different regional terminologies and business units.

What integration capabilities does HawkSearch offer for Adobe Commerce?

HawkSearch offers direct integration with Adobe Commerce, featuring real-time indexing, dynamic filtering, and AI-driven product recommendations for both B2B and B2C audiences.

Why did the distributor choose Bridgeline's HawkSearch solution?

The distributor selected HawkSearch to handle increased eCommerce complexity following recent acquisitions, seeking to provide personalized, scalable search experiences across their expanded operations.
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