Backblaze Partners to Showcase Joint Solutions at the 2026 NAB Show

Key Terms

ai technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

cloud-based technical

Software, data or services that run on remote computers accessed over the internet instead of on a user’s own device; think of renting storage, apps and computing power in someone else’s warehouse rather than buying and maintaining the gear yourself. Investors care because cloud-based models can lower a company’s upfront costs, speed product updates, scale quickly with demand and create recurring revenue, all of which affect cash flow, growth prospects and valuation.

video intelligence technical

Automated analysis of the visual and audio content in video to identify people, objects, actions, speech and patterns, then turn those findings into searchable data and concise summaries. For investors, video intelligence matters because it can lower costs, speed decision-making and create new revenue or risk-management opportunities—think of it as turning a warehouse of tapes into a smart, searchable index that reveals trends, audience behavior and compliance issues.

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Presentations will highlight modern media workflows ready for the AI era

SAN MATEO, Calif.--(BUSINESS WIRE)-- Backblaze, Inc. (Nasdaq: BLZE), the high-performance cloud storage platform for the AI era, today announced a series of partner showcases for media professionals attending the National Association of Broadcasters (NAB) Show. The showcases will highlight the latest in modern media workflows, AI technologies, and how to best produce, protect and distribute media.

Backblaze will be hosting the presentations in North Hall, booth N1259, and invites all NAB exhibition hall badge holders to attend. Showcase partners will include: Backlight (Iconik), Hiscale, Imaginario, Qencode featuring Sardius, Suite Studios, Telestream, Tillered and Twelve Labs.

The presentation schedule (all times Pacific):

Monday, April 20, 2026:

11 a.m.: Jose Puga, CEO & Co-founder, Imaginario
From Archive to Action: How AI Is Turning Your Video Library Into a Revenue Engine

12 p.m.: Jay Maxwell, CPO and co-founder, Suite
S3 Native File Streaming on Backblaze

1 p.m.: Jordan Woods, solutions architect, Twelve Labs
Unlocking Archive Value with TwelveLabs Video Intelligence

2 p.m.: Davey Goode, CEO, and Stephen Ceci, CBO, Tillered
Backblaze B2 Accelerate with Tillered: Full Speed Cloud Storage Over Any Distance

Tuesday, April 21, 2026:

10 a.m.: Sebastian Manemann, senior director of product management, Telestream
Decide Faster: Real-Time Review, QC, and Delivery with Telestream UP.Review and Backblaze B2

11 a.m.: Murad Mordukhay, CEO and co-founder, Qencode; Jason Shore, CEO and co-founder, Sardius and Ari Burt, co-founder, Sardius
How Sardius Media Built a Multi-Vendor M&E Workflow with Backblaze and Qencode

12 p.m.: Christoph Jurkuhm, CEO, Hiscale
The Hidden Layer: Orchestrating Media Across the Stack with Hiscale and Backblaze

1 p.m.: Jeremy Strootman, VP, North American sales, Iconik
Control Your Content: Turning Media Chaos into Operational Advantage

2 p.m.: Peter Steiner, CBO, ToolsOnAir
Record, Store, Play: Modern Broadcast Workflows on Backblaze

3 p.m.: Ethan Steininger, CEO and founder, Mixpeek
What You Miss Can Cost You: AI-Powered Media Compliance at Scale on Mixpeek and Backblaze B2

“Media organizations are under growing pressure to move faster, manage more content and prepare for AI-driven workflows without adding complexity,” said Gleb Budman, CEO of Backblaze. “By working closely with our partners, we’re making it easier for customers to build flexible, cloud-based solutions that help them produce, protect and distribute media more efficiently.”

The 2026 NAB Show takes place April 18–22 at the Las Vegas Convention Center, with the event spotlighting trends including sports innovation, AI, streaming and cloud-based workflows. Book a meeting with the Backblaze team on the show floor to learn more and discuss your production goals.

About Backblaze

Backblaze (NASDAQ: BLZE) gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world. For more information, please go to www.backblaze.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260406903339/en/

NAB Show Lead:
Laquie TN Campbell
Senior Product Marketing Manager, Media and Entertainment
lcampbell@backblaze.com

Press Contact:
Renatta Siewert
Backblaze, Inc.
press@backblaze.com

Source: Backblaze, Inc.