Backblaze to Attend 2025 Sports Video Group Summit; Joins Expert Panel on Cloud Economic Transparency for AI Workflows

Key Terms

ai technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

cloud-based technical

Software, data or services that run on remote computers accessed over the internet instead of on a user’s own device; think of renting storage, apps and computing power in someone else’s warehouse rather than buying and maintaining the gear yourself. Investors care because cloud-based models can lower a company’s upfront costs, speed product updates, scale quickly with demand and create recurring revenue, all of which affect cash flow, growth prospects and valuation.

on-premises storage technical

On-premises storage is physical equipment and systems kept at a company’s own location to hold its data and files, rather than renting space from a cloud provider. It matters to investors because it affects costs, security and control — like choosing to own a safe versus renting a safety-deposit box — and influences capital spending, ongoing maintenance and how quickly the business can scale or adopt new technologies.

hybrid architectures technical

Hybrid architectures are systems that combine two or more different technology approaches—such as cloud-based services and local servers, or traditional software and newer machine-learning components—so they operate together as one solution. Like a hybrid car using gas and electric power to balance efficiency and performance, these designs matter to investors because they can lower costs, reduce operational risk, meet regulatory or data-location needs, and speed up product delivery, all of which affect profitability and growth potential.

cloud economics financial

Cloud economics is the study of the real costs, savings and financial trade-offs of running IT systems in remote data centers instead of on a company’s own hardware. Think of it like comparing paying a utility bill for electricity versus buying and maintaining a generator: investors care because it affects a company’s profits, cash needs and ability to scale quickly — all of which influence growth prospects, margins and long-term value.

SAN MATEO, Calif.--(BUSINESS WIRE)-- Backblaze, Inc. (Nasdaq: BLZE), the high-performance cloud storage platform for the AI era, today announced that Laquie TN Campbell, Senior Product Marketing Manager for Media and Entertainment, will be featured on a panel discussion at the 2025 Sports Video Group (SVG) Summit, taking place December 15–16 in New York, New York.

With sports-content libraries expanding at unprecedented rates and AI reshaping production workflows, storage decisions have never been more complex. This panel examines how organizations are navigating the real-world trade-offs between cloud-based and on-premises storage, with an emphasis on predictable cost models, workflow efficiency, and hybrid architectures that avoid unnecessary complexity. Technology providers and sports media teams will explore practical strategies for scaling securely and affordably while maintaining the speed and flexibility modern content operations demand.

“With AI becoming integral to sports production, storage has shifted from a behind-the-scenes decision to the backbone of what AI can achieve,” said Campbell. “I look forward to discussing how transparent cloud economics and hybrid approaches empower teams to scale with confidence and transform their content into new fan-facing experiences.”

Session Details

• Title: The Great Storage Showdown: Balancing Cloud Costs, On-Prem Solutions, and a Hybrid Future
• Moderator: Jason Dachman, SVG, Editorial Director, U.S.
• Panelists:
  • Laquie TN Campbell, Backblaze, Senior Product Marketing Manager, Media and Entertainment
  • Brent Angle, Cinesys, CTO
  • Roy Burns, IMT, CTO, Media Supply Chain
  • Brian Perkins, MLB Network, VP, IT Production Systems
  • Scott Rinehart, University of Notre Dame, Senior Director, Notre Dame Studios
• Date/Time/Location: Monday, December 15, 2025 | 11:00–11:30 a.m. ET, New York Hilton Midtown, Nassau Suite, 2nd Floor

Meet with Backblaze at SVG Summit 2025

Attendees can visit booth #308 to discuss their storage needs and media workflows. Backblaze experts will be available throughout the conference for tactical, architectural, and strategic conversation. You can also book a meeting directly: https://www.backblaze.com/svg-summit-2025.

About Backblaze

Backblaze (NASDAQ: BLZE) gives businesses the freedom to innovate without limits by removing the barriers of lock-in, complexity, and cost. Our high-performance cloud object storage accelerates AI workflows, powers data-heavy applications, streamlines media management, and protects critical data. As an award-winning independent cloud, we provide unparalleled levels of interoperability that enable over 500,000 of our customers to reach and serve hundreds of millions of end users in 175 countries around the world. For more information, please go to www.backblaze.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251210517638/en/

Press Contact

Yev Pusin

Backblaze PR

press@backblaze.com

Source: Backblaze, Inc.