Marqeta Expands Collaboration with Google to Launch New Offering in Wallet for Kids
Key Terms
tokenization technical
virtual card financial
nfc technical
- Marqeta’s modern, end-to-end card issuing platform enables Google to expand its Wallet for kids offering, providing a safe, digital-first way for kids to receive and spend allowances without needing a traditional bank account.
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With Marqeta’s tokenization and spend control functionality, Google enables parents in the
U.S . to set daily spending limits, monitor transaction history, and lock or unlock the balance while supervised kids and teens use their Android and Wear OS devices to tap to pay in stores. - Marqeta and Google have long worked together, with Marqeta’s tokenization and virtual card capabilities supporting instant issuance for cards in Google Wallet, including Google Pay, across Marqeta customer programs.
Google will leverage Marqeta’s modern, end-to-end card issuing platform to expand their ongoing collaboration that began with tokenization and virtual card capabilities supporting instant issuance for cards in Google Wallet across Marqeta programs. With Marqeta's card issuing infrastructure, Google is able to bring tap to pay technology to the Wallet for kids experience, enabling supervised kids and teens to use their NFC enabled Android phones and Wear OS devices to pay in stores without opening a traditional bank account.
“Google is committed to building products that serve the entire family, and that starts with giving younger users safe, practical tools to learn about money,” said Stavan Parikh, VP and General Manager of Payments, Google. “Marqeta has been a trusted partner for many years, and we’re excited to build on that foundation with a new feature designed for families.”
With its modern, flexible card issuing platform, Marqeta makes it possible for global innovators like Google to offer payment experiences tailored to their customers’ needs. Marqeta’s end-to-end platform offers card issuing, tokenization, program management, and real-time spend controls, enabling Google to bring a differentiated family payments experience to market quickly and at scale, while leveraging Google’s broader platform advantages across Android and Google Pay.
“With Marqeta’s end-to-end platform, Google is leveraging our industry-leading payments technology to unlock new value for families across the country,” said Todd Pollak, Chief Revenue Officer, Marqeta. “This program reflects what Marqeta’s platform is built for: helping the world’s most innovative companies launch differentiated payment experiences at scale. We look forward to our continued collaboration with Google, empowering the next generation with smart, accessible financial tools.”
About Marqeta
Marqeta makes it possible for companies to build and embed financial services into their branded experience—and unlock new ways to grow their business and delight users. The Marqeta platform puts businesses in control of building financial solutions, enabling them to turn real-time data into personalized, optimized solutions for everything from consumer loyalty to capital efficiency. With compliance and security built-in, Marqeta’s platform has been proven at scale, processing nearly
Forward-Looking Statements
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Media Contact
Jessica Miller
press@marqeta.com
Source: Marqeta, Inc.