BMO's Wrap the Good Returns to Support Barrier-Breaking Businesses Across North America

Rhea-AI Summary

BMO has launched its annual Wrap the Good campaign for the 2024 holiday season, featuring gift ideas from businesses owned by traditionally underrepresented communities. The campaign introduces a new augmented reality experience called Unwrap the Good, allowing shoppers to scan and reveal promotional codes through their phones at BMOWrapTheGood.com. Featured businesses include Sḵwálwen Botanicals and Niffy Signature from Canada, and Sol Sister Sport and Not Just Cookies Wholesale Bakery from the United States. The initiative includes complimentary holiday wrapping paper with QR codes in select BMO branches across North America.

Positive

• Campaign supports business growth for underrepresented communities
• Implementation of innovative AR technology for customer engagement
• Multi-channel marketing approach (social media, TV, physical advertisements)

Negative

• None.

News Market Reaction

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+0.68% News Effect

On the day this news was published, BMO gained 0.68%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

• New augmented reality experience supports interactive shopping with promotional codes for unique holiday gifts.

TORONTO and CHICAGO, Nov. 25, 2024 /PRNewswire/ - BMO today announced the return of its Wrap the Good campaign, showcasing holiday gift ideas from barrier-breaking businesses from traditionally underrepresented communities.

This year's campaign features a new augmented reality (AR) experience, Unwrap the Good, where shoppers use their phones to scan and unwrap gifts displayed on social media, TV and physical advertisements to reveal promotional codes at BMOWrapTheGood.com. In select BMO branches in Canada and the U.S, complimentary holiday wrapping paper will also feature QR codes leading to BMO's curated gift guide.

"BMO's Wrap the Good campaign helps support financial progress for our customers and the communities we serve," said Erminia (Ernie) Johannson, Group Head, North American Personal and Business Banking, BMO. "BMO is committed to driving long-term prosperity and sustained economic growth in our communities and we are excited to support these barrier-breaking business owners and their teams across our North American footprint, aligned with our Purpose, to Boldly Grow the Good in business and life."

BMO Business Banking clients featured in this year's gift guide include Sḵwálwen Botanicals and Niffy Signature in Canada, and Sol Sister Sport and Not Just Cookies Wholesale Bakery in the United States. 

Launched in 2021, BMO's Wrap the Good campaign celebrates and spotlights businesses with barrier-breaking ownership during the holiday season. To discover and shop the gift guide and support barrier-breaking businesses, please visit: BMOWrapTheGood.com.

About BMO Financial Group 
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.4 trillion as of July 31, 2024. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society. 

View original content:https://www.prnewswire.com/news-releases/bmos-wrap-the-good-returns-to-support-barrier-breaking-businesses-across-north-america-302315106.html

SOURCE BMO Financial Group

FAQ

What is BMO's Wrap the Good campaign 2024?

BMO's Wrap the Good is a holiday campaign featuring gift ideas from barrier-breaking businesses owned by traditionally underrepresented communities, including an augmented reality shopping experience and promotional codes at BMOWrapTheGood.com.

Which businesses are featured in BMO's 2024 Wrap the Good campaign?

The campaign features Sḵwálwen Botanicals and Niffy Signature from Canada, and Sol Sister Sport and Not Just Cookies Wholesale Bakery from the United States.

How does BMO's Unwrap the Good AR experience work?

Shoppers can use their phones to scan and unwrap virtual gifts displayed on social media, TV, and physical advertisements to reveal promotional codes at BMOWrapTheGood.com.