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The Trade Desk, Inc. (symbol: TTD) powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has rapidly emerged as the fastest-growing demand-side platform in the industry. The company offers agencies, aggregators, and their advertisers top-notch technology to manage display, social, and video advertising campaigns efficiently.
The Trade Desk's platform is a self-service interface that enables advertisers and ad agencies to programmatically find and purchase digital ad inventory across various devices, including computers, smartphones, and connected TVs. Leveraging comprehensive data analytics, the platform optimizes the performance of ad impressions purchased, ensuring effective and targeted ad placements.
Headquartered in Ventura, California, The Trade Desk operates from several key locations globally, including New York City, Chicago, San Francisco, Los Angeles, Boulder, Hamburg, London, and Singapore. The company's commitment to maintaining a pure buy-side focus allows it to deliver exceptional branding and performance results for clients worldwide.
The Trade Desk stands out in the market with its expressive bid capabilities, full-funnel attribution, and detailed reporting, which illustrate the consumer journey from initial impression to conversion. These features empower buyers at the campaign level, providing them with actionable insights and a competitive edge in the advertising landscape.
Financially, The Trade Desk generates its revenue through fees based on a percentage of client advertising spend. This model underscores the company's alignment with the success of its clients, fostering a mutually beneficial relationship. For more detailed information, visit their official website at www.thetradedesk.com.
Admiral, The Visitor Relationship Management (VRM) Company, has secured $19M in new funding, led by Harbert Growth Partners. This brings Admiral's total capital raised to $28M. The company plans to use this infusion to expand its Revenue, Product, and Customer Love teams, grow internationally, and enhance its AI-powered marketing automation for media publishers.
Admiral's VRM platform serves thousands of premium publishers worldwide, including CNBC, Hearst, New York Post, and Paramount. The company's AI-powered modules cover various aspects of publisher-visitor relationships, from revenue analytics to consent management. Admiral also announced a partnership with The Trade Desk's OpenPass and added new members to its Board of Directors.
The Trade Desk (NASDAQ: TTD) reported strong Q2 2024 financial results, with revenue of $585 million, representing a 26% year-over-year growth. The company achieved GAAP net income of $85 million and non-GAAP net income of $197 million. Key highlights include:
- Customer retention remained over 95% for the tenth consecutive year
- Significant progress in CTV, retail media, and identity solutions
- Expanded partnerships with major platforms like Netflix and FOX
- Continued adoption of Unified ID 2.0 (UID2) by industry leaders
- Q3 2024 revenue guidance of at least $618 million
The company's focus on AI-driven innovations, UID2 adoption, and retail data integration positions it for continued growth in high-growth markets like CTV.
The Trade Desk (NASDAQ: TTD), a global advertising technology platform provider, has announced its schedule for releasing Q2 2024 financial results. The company will disclose its financial performance for the quarter ending June 30, 2024, after market close on Thursday, August 8, 2024. Following this, The Trade Desk will host a webcast and conference call at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time) to discuss the results.
Investors and interested parties can access the live webcast through the Investor Relations section of The Trade Desk's website. For those preferring to join via phone, dial-in numbers are provided for both North American and international callers. An audio replay of the call will be available until August 15, 2024, accessible through specific dial-in numbers for U.S. and non-U.S. participants.
Fox (NASDAQ: FOX) and The Trade Desk (NASDAQ: TTD) have announced an expanded partnership focused on advertising innovations across Fox's portfolio. This collaboration integrates Unified ID 2.0 and OpenPath technologies through the AdRise platform, enhancing addressable inventory precision and direct access to premium inventory. Tubi, part of Fox since 2020, will use these technologies across all Fox brands, including Fox Sports and Fox News Media. This partnership aims to create value for advertisers and advance industry transparency and identity standards. Fox CEO Paul Cheesbrough highlights the importance of this integration for engaging authenticated audiences at scale.
The Trade Desk (Nasdaq: TTD) has released The Sellers and Publishers Report, a biannual review of advertising trends on the open internet. The report highlights that the top 500 digital publishers represent around 50% of the open internet's ad revenue, valued for their ad quality and reach. Consumers now spend 61% of their online time on the open internet, a significant shift from 2014. This change is driven by increased streaming TV and digital audio consumption, now nearly 5 hours daily for the average American. The report also indicates a decline in ad spending on platforms like Google and Facebook, which accounted for less than half of digital ad spending in 2022. The report features the top 100 advertising publishers, assessed on various criteria, in collaboration with Sincera.
The Trade Desk reported strong first quarter financial results for 2024, with revenue reaching $491 million, a 28% year-over-year growth. The company emphasized the value of premium inventory on the open internet and highlighted the growth in Connected TV (CTV) and advancements in AI. The Trade Desk also announced partnerships, customer retention rates over 95%, and support for Unified ID 2.0. Additionally, the company received industry recognition and conducted share repurchases.
VerticalScope Holdings Inc. has partnered with The Trade Desk to integrate OpenPass and OpenPath solutions for secure user authentication and enhanced access for advertisers. This partnership will benefit over 65 million registered users across 1,200 communities on VerticalScope's platform, offering a premium ad experience and a direct connection for advertisers, ultimately driving value for both parties.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
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