The Trade Desk Stock Price, News & Analysis

The Trade Desk reported strong financial results for Q4 and FY 2021, with revenue hitting $1.2 billion, a 43% increase from 2020. The company's platform achieved total spend of nearly $6.2 billion, reflecting a 47% year-over-year growth. Adjusted EBITDA reached over $500 million, and customer retention remained above 95%. Despite a decline in net income to $137.8 million, CEO Jeff Green highlighted significant advancements with their new platform, Solimar, and ongoing partnerships. Looking ahead, Q1 2022 revenue is expected to be at least $303 million.

The Trade Desk (TTD) has launched OpenPath, a new product enhancing direct access to premium digital ad inventory for advertisers. Initial partners include major publishers such as Reuters, The Washington Post, and Conde Nast, allowing advertisers to access impressions directly, thereby addressing inefficiencies in the programmatic supply chain. CEO Jeff Green stated that OpenPath promotes transparency and fair competition, while TTD will phase out Google Open Bidding by April 15, 2022. This initiative aims to strengthen relationships between advertisers and reputable publishers.

The Trade Desk, Inc. (NASDAQ: TTD) will announce its financial results for the fourth quarter and fiscal year ending December 31, 2021, on February 16, 2022, prior to market opening. A conference call will follow at 8:30 A.M. Pacific Time to discuss these results. Interested parties can access the live webcast through The Trade Desk's Investor Relations website. The company provides a self-service platform for managing data-driven digital advertising campaigns across multiple formats and devices, catering to advertisers globally.

The Trade Desk (NASDAQ:TTD) has announced key leadership appointments to drive growth and innovation in digital advertising. Michelle Hulst is appointed Chief Data Officer, overseeing data strategy; Samantha Jacobson becomes Chief Strategy Officer, focusing on strategic investments; Jed Dederick takes the role of Chief Client Officer, managing important brand relationships; and Ian Colley is now Chief Marketing Officer, leading global marketing efforts. These strategic hires come as the advertising market approaches a $1 trillion size, reinforcing The Trade Desk's aim to capture significant marketing demand.

Global advertising technology leader The Trade Desk (NASDAQ: TTD) announced the appointment of Andrea "Andy" Cunningham as an Independent Director on its board of directors. With nearly four decades of marketing experience, Cunningham has worked with major tech companies such as Apple, IBM, and Cisco. Her extensive background in high-growth technology firms is expected to enhance The Trade Desk's strategic direction as it continues to scale globally. CEO Jeff Green expressed enthusiasm for Cunningham's innovative marketing insights in the evolving digital landscape.

Global advertising leader The Trade Desk (NASDAQ: TTD) has announced the expansion of its Unified ID 2.0 initiative into the Southeast Asia market, supported by major over-the-top (OTT) platforms. This new privacy-conscious identifier enhances consumer control over advertising while preserving relevant marketing strategies. Key regional players like iQiyi and WeTV have embraced the initiative, which enables publishers to manage first-party data without reliance on third-party cookies. The initiative aims to foster trust and improve overall consumer experience.

True Influence has partnered with The Trade Desk (NASDAQ: TTD) to enhance its programmatic advertising campaigns. The Trade Desk will act as the primary media buying platform for True Influence's DisplayBase® product, combining advanced targeting and optimization technologies. This partnership enables better utilization of intent and Account-Based Marketing (ABM) data, improving campaign reporting and setup times. True Influence focuses on delivering high-impact marketing campaigns, leveraging data-driven insights and expertise to maximize advertising effectiveness.

The Trade Desk (NASDAQ: TTD) has expanded its partnership with NBCUniversal by adding Peacock to its CTV platform. Advertisers can now access premium Peacock video on-demand inventory, including content from NBC Sports, NBC, and various Peacock originals. This move responds to the growing demand for streaming content as viewers shift away from traditional TV. Tim Sims, Chief Revenue Officer, highlighted that this addition meets client demands for premium content and enables data-driven advertising. The announcement reflects the industry's transition from linear to digital television.

The Trade Desk (NASDAQ: TTD) CEO Jeff Green has officially signed the Giving Pledge, committing to donate at least 90% of his wealth during his lifetime or upon his death. His philanthropic efforts will be managed by Dataphilanthropy, focusing on data-driven initiatives aimed at improving educational access and support. Initial investments include scholarships for students at California State University and support for children battling cancer through the Ruth Cheatham Foundation.