Welcome to our dedicated page for The Trade Desk news (Ticker: TTD), a resource for investors and traders seeking the latest updates and insights on The Trade Desk stock.
The Trade Desk, Inc. (NASDAQ: TTD) is a technology company that operates a self-service, cloud-based platform for buyers of advertising. This news page aggregates company press releases and media coverage so readers can follow how The Trade Desk is evolving its programmatic advertising platform, data marketplace, and partnerships across the open internet.
Recent news highlights include the announcement of OpenAds, a new auction environment designed to provide a direct, high-integrity, and transparent option for publishers and sellers. The company has reported broad support for OpenAds from publishers such as AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis. Other updates cover enhancements to the Kokai platform, including Audience Unlimited and Koa Adaptive Trading Modes, which are intended to help advertisers use AI and third-party data more effectively.
Visitors can also find earnings-related news, including quarterly financial results, share repurchase authorizations, and commentary on customer retention and non-GAAP metrics such as Adjusted EBITDA. Governance and leadership developments, such as the appointment of a new Chief Financial Officer and the addition of Omar Tawakol to the board of directors, are disclosed through company announcements and related SEC filings.
In addition, The Trade Desk publishes research-driven news, such as its “The Untapped Opportunity of Omnichannel” study on ad fatigue and omnichannel strategies in Southeast Asia. News items also describe collaborations in connected TV, including plans with DIRECTV to develop a custom version of Ventura TV OS, and partnerships in retail media, commerce data, and measurement. Investors and advertisers can use this page to review the company’s official communications and understand the types of product, partnership, financial, and research updates The Trade Desk releases over time.
The Trade Desk (TTD) has appointed Naseem Tuffaha as Chief Growth Officer, a newly created position aimed at driving global operations and growth initiatives. Tuffaha, formerly at Microsoft, will report to CEO Jeff Green and work from the Seattle office. With nearly 30 years of leadership experience, Tuffaha's role will include workforce expansion and scaling the company's international presence. Green praised Tuffaha's proven track record in managing teams and driving growth. The appointment is seen as a strategic move to leverage Tuffaha's expertise for further advancement in the digital advertising sector.
The Trade Desk has launched a certified service partner program aimed at enhancing accessibility for small and medium-sized businesses (SMBs) to its demand-side platform, as demand for data-driven advertising rises. Goodway Group has been selected as the inaugural certified partner to support SMBs in optimizing their advertising strategies. This initiative will empower SMBs with greater transparency and control over their ad campaigns, promoting agility and performance optimization across various digital channels.
The Trade Desk (TTD) and LiveRamp (RAMP) are collaborating to develop the European Unified ID (EUID), tailored to comply with GDPR regulations. EUID, based on Unified ID 2.0, will enhance privacy in European advertising. The initiative aims to integrate LiveRamp's RampID and enable bidding within The Trade Desk's platform. This partnership builds on their existing U.S. collaboration to foster transparency and consumer trust in advertising.
Both firms intend to define technical standards and ensure functionality aligns with regional regulations, supporting a sustainable digital ecosystem.
The Trade Desk reported strong financial results for Q4 and FY 2021, with revenue hitting $1.2 billion, a 43% increase from 2020. The company's platform achieved total spend of nearly $6.2 billion, reflecting a 47% year-over-year growth. Adjusted EBITDA reached over $500 million, and customer retention remained above 95%. Despite a decline in net income to $137.8 million, CEO Jeff Green highlighted significant advancements with their new platform, Solimar, and ongoing partnerships. Looking ahead, Q1 2022 revenue is expected to be at least $303 million.
The Trade Desk (TTD) has launched OpenPath, a new product enhancing direct access to premium digital ad inventory for advertisers. Initial partners include major publishers such as Reuters, The Washington Post, and Conde Nast, allowing advertisers to access impressions directly, thereby addressing inefficiencies in the programmatic supply chain. CEO Jeff Green stated that OpenPath promotes transparency and fair competition, while TTD will phase out Google Open Bidding by April 15, 2022. This initiative aims to strengthen relationships between advertisers and reputable publishers.
The Trade Desk, Inc. (NASDAQ: TTD) will announce its financial results for the fourth quarter and fiscal year ending December 31, 2021, on February 16, 2022, prior to market opening. A conference call will follow at 8:30 A.M. Pacific Time to discuss these results. Interested parties can access the live webcast through The Trade Desk's Investor Relations website. The company provides a self-service platform for managing data-driven digital advertising campaigns across multiple formats and devices, catering to advertisers globally.
The Trade Desk (NASDAQ:TTD) has announced key leadership appointments to drive growth and innovation in digital advertising. Michelle Hulst is appointed Chief Data Officer, overseeing data strategy; Samantha Jacobson becomes Chief Strategy Officer, focusing on strategic investments; Jed Dederick takes the role of Chief Client Officer, managing important brand relationships; and Ian Colley is now Chief Marketing Officer, leading global marketing efforts. These strategic hires come as the advertising market approaches a $1 trillion size, reinforcing The Trade Desk's aim to capture significant marketing demand.
Global advertising technology leader The Trade Desk (NASDAQ: TTD) announced the appointment of Andrea "Andy" Cunningham as an Independent Director on its board of directors. With nearly four decades of marketing experience, Cunningham has worked with major tech companies such as Apple, IBM, and Cisco. Her extensive background in high-growth technology firms is expected to enhance The Trade Desk's strategic direction as it continues to scale globally. CEO Jeff Green expressed enthusiasm for Cunningham's innovative marketing insights in the evolving digital landscape.
Global advertising leader The Trade Desk (NASDAQ: TTD) has announced the expansion of its Unified ID 2.0 initiative into the Southeast Asia market, supported by major over-the-top (OTT) platforms. This new privacy-conscious identifier enhances consumer control over advertising while preserving relevant marketing strategies. Key regional players like iQiyi and WeTV have embraced the initiative, which enables publishers to manage first-party data without reliance on third-party cookies. The initiative aims to foster trust and improve overall consumer experience.
True Influence has partnered with The Trade Desk (NASDAQ: TTD) to enhance its programmatic advertising campaigns. The Trade Desk will act as the primary media buying platform for True Influence's DisplayBase® product, combining advanced targeting and optimization technologies. This partnership enables better utilization of intent and Account-Based Marketing (ABM) data, improving campaign reporting and setup times. True Influence focuses on delivering high-impact marketing campaigns, leveraging data-driven insights and expertise to maximize advertising effectiveness.
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