Super Trainer Shaun T Brings New 12-Week Weightlifting Program to BODi; Launches “DIG DEEPER,” to Achieve Incredible Body Recomposition Transformation
The Beachbody Company, Inc. (NYSE: BODY) announced the launch of a comprehensive weightlifting program called 'DIG DEEPER' by Super Trainer Shaun T. The program aims to achieve strength, weight loss, muscle definition, and total control of well-being through low-impact moves, intensive strength training, and optional moderate cardio. The 12-week program focuses on body recomposition, allowing users to gain muscle and lose fat simultaneously. The program includes three four-week Collections of workouts, named 'Dynamic Circuits,' 'Sculpt & Define,' and 'The Build,' along with a 'No Excuses' Collection for short workouts. Users can follow the recommended 12-week calendar or use the Collections independently.
The launch of 'DIG DEEPER,' a comprehensive weightlifting program by Shaun T in partnership with BODi, represents a strategic expansion for The Beachbody Company into the weightlifting segment. This move capitalizes on the growing consumer interest in strength training and body recomposition. The fitness industry has seen a shift from traditional cardio-centric workouts to a more holistic approach that includes weightlifting, as it offers benefits such as increased muscle mass, fat loss and improved metabolic health.
From a business perspective, the introduction of 'DIG DEEPER' could potentially drive subscription growth and customer retention for BODi, given Shaun T's established fan base and the program's alignment with current fitness trends. However, the success of this program hinges on its ability to differentiate itself in a market saturated with digital fitness offerings. The program's unique selling points—low-impact moves, intensive strength training and a focus on proper form—may appeal to a broad demographic looking for sustainable fitness solutions.
For investors, the key metrics to watch would be the adoption rate of the new program and its impact on subscriber churn rates. If 'DIG DEEPER' can replicate the success of Shaun T's previous programs, it may contribute positively to The Beachbody Company's revenue growth and market positioning.
The 'DIG DEEPER' program emphasizes body recomposition, a concept that is gaining traction within the health and wellness community. By focusing on building lean muscle while simultaneously losing fat, the program addresses the growing consumer awareness around the importance of a balanced physique over mere weight loss. The health benefits of such an approach include improved body composition, better bone density and enhanced metabolic function.
While the program promises transformative results, it is essential for potential users to understand that individual outcomes can vary based on factors such as genetics, diet and overall lifestyle. It's also crucial for participants to follow the program's guidance on proper form to minimize the risk of injury, especially when lifting heavier weights.
For stakeholders in the health and wellness industry, 'DIG DEEPER' could serve as a case study on the effectiveness of digital fitness programs in achieving significant health outcomes. Long-term, the program's impact on public health metrics, such as obesity rates and muscle strength, could be a point of interest, particularly as digital fitness becomes more ingrained in consumers' lives post-pandemic.
The decision by The Beachbody Company to launch 'DIG DEEPER' reflects an astute understanding of evolving consumer behavior in the fitness sector. There is a noticeable shift towards personalized, home-based fitness solutions that can be tailored to individual schedules and fitness levels. The program's structure, which includes shorter 'No Excuses' workouts for time-constrained individuals, aligns with the consumer demand for flexibility and convenience.
Moreover, the growing popularity of fitness influencers and their programs can significantly influence consumer purchasing decisions. Shaun T's personal brand and his narrative of physical transformation following an injury could resonate with consumers facing similar challenges, thereby driving program adoption.
As consumer preferences continue to evolve, fitness companies must remain agile and responsive to market demands. The Beachbody Company's ability to leverage Shaun T's brand and deliver a program that addresses specific consumer needs could set a precedent for future product development and marketing strategies in the fitness industry.
12/19/2023 - 08:00 AM
Shaun T, known for cardio-focused fitness programs and BODi megahits such as “FOCUS T25,” “Hip Hop Abs,” “INSANITY,” “CIZE” and “LET’S GET UP!” teams up with BODi for his first-ever complete weightlifting program
EL SEGUNDO, Calif. --(BUSINESS WIRE)--
The Beachbody Company, Inc. (NYSE: BODY) (“BODi” or the “Company”), a leading subscription health and fitness company, announced today the debut of a comprehensive weightlifting program from Super Trainer Shaun T, called “DIG DEEPER.” The program is now available for purchase at DigDeeperFitnessProgram.com , and the free Sample Workout is available at BODiPreviews.com.
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Super Trainer Shaun T Brings New 12-Week Weightlifting Program to BODi; Launches “DIG DEEPER,” to Achieve Incredible Body Recomposition Transformation (Photo: Business Wire)
WHAT IS ‘DIG DEEPER’
Shaun T has a legacy of high-intensity cardio training but changed his body and his mindset when he challenged himself with weightlifting to rehabilitate a shoulder injury in 2022. The visible results were stunning. But how he felt was so life-changing, he decided to share his step-by-step process in a new 12-week program - for everybody who wants to achieve strength, weight loss, muscle definition, and total control of their own well-being. He developed DIG DEEPER, the ultimate lifting program featuring low-impact moves and intensive strength training, with one day a week of (optional) moderate cardio – all aimed to achieve an incredible body recomposition.
Body composition is the ratio of lean muscle to fat. With DIG DEEPER and body recomposition, you’ll gain muscle and lose fat simultaneously, leading to a leaner, stronger, healthier and more powerful body. Through DIG DEEPER, participants will work on building strength by methodically targeting muscle groups for high efficiency results.
PROGRAM DETAILS
Shaun T will take participants through three (3) four-week Collections of workouts, using a variety of proven lifting techniques that Shaun used in his own training to achieve his transformation and prepare for his first-ever bodybuilding competition. No matter their goal, users will challenge themselves and build strength by choosing heavier weights, gradually bumping up intensity, and targeting every muscle group to help reach peak physical and mental strength. Workouts are five to six days a week, 30-50 minutes a day, with one day of low-impact steady state cardio. Additionally, Shaun T will train users in proper form, teaching how muscles are impacted and connected to each move to get mind blowing results.
The Collections are named: “Dynamic Circuits,” “Sculpt & Define” and “The Build.” There is also a “No Excuses” Collection of under-25-minute workouts for participants to use if they are short on time. Participants can choose to follow the recommended ‘ultimate body recomposition’ 12-week calendar or use the Collections independently. With low-impact cardio and a focus on strength-training, users can reshape their bodies in a way high-impact cardio and HIIT cannot – all while allowing days for moderate activity and rest.
COMMENTARY FROM LEADERSHIP
“When we saw the change in Shaun’s physique, we knew we had to package his system for his fans,” said Carl Daikeler, Co-founder and CEO of BODi. “And when we saw the wild transformations our test group achieved in 12 weeks, we knew we had lightning in a bottle. In the tradition of P90X, INSANITY, Body Beast and LIIFT4, DIG DEEPER is going to be an absolute blockbuster.”
“DIG DEEPER is the first time I’ve built a program based on my own personal transformation,” said Shaun T. “After struggling through shoulder surgery, my physical therapy inspired me to learn more about how my body works and how to make it stronger to get the results I needed. With DIG DEEPER, I am not just teaching you what I’ve learned, but lifting with you. This program is my “Shaun T 2.0” program, my new plan to increase muscle mass, improve my mobility, balance my physique and lower my body fat – all of which you can experience too. Over DIG DEEPER’s 12-week program, your focus and commitment will change the way you look and change the way you feel. You will want to return to these workouts again and again to keep pushing your limits and achieve greatness.”
PURCHASE DETAILS
DIG DEEPER is available for purchase now at DigDeeperFitnessProgram.com with a BODi or BOD membership. With a subscription to the BODi digital platform, members gain access to over 120 structured fitness, nutrition, and positive mindset programs from Super Trainers Shaun T, Autumn Calabrese, Joel Freeman, Megan Davies and more.
For more updates, follow along on social media @BODi, @BODiStories and with #WeAreBODi.
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 25 years such as P90X, Insanity, and 21-Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999 BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com .
Forward Looking Statements
This press release contains "forward-looking" statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but are not limited to, statements regarding our business strategy, our plans, and our objectives and future operations. Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors. You can identify these statements by the use of terminology such as "believe", "plans", "expect", "will", "should," "could", "estimate", "anticipate," "upon" or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231219245384/en/
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Source: The Beachbody Company, Inc.
What is the new weightlifting program launched by The Beachbody Company, Inc. (NYSE: BODY)?
The new weightlifting program is called 'DIG DEEPER' and is developed by Super Trainer Shaun T. It aims to achieve strength, weight loss, muscle definition, and total control of well-being through low-impact moves, intensive strength training, and optional moderate cardio.
What is the goal of the 'DIG DEEPER' weightlifting program by The Beachbody Company, Inc. (NYSE: BODY)?
The goal of the 'DIG DEEPER' weightlifting program is to achieve body recomposition, allowing users to gain muscle and lose fat simultaneously, leading to a leaner, stronger, healthier, and more powerful body.
What are the workout details of the 'DIG DEEPER' weightlifting program by The Beachbody Company, Inc. (NYSE: BODY)?
The 'DIG DEEPER' program consists of three four-week Collections of workouts, named 'Dynamic Circuits,' 'Sculpt & Define,' and 'The Build,' along with a 'No Excuses' Collection for short workouts. Workouts are five to six days a week, 30-50 minutes a day, with one day of low-impact steady state cardio.
Who developed the 'DIG DEEPER' weightlifting program launched by The Beachbody Company, Inc. (NYSE: BODY)?
The 'DIG DEEPER' weightlifting program is developed by Super Trainer Shaun T.
What is the availability of the 'DIG DEEPER' weightlifting program by The Beachbody Company, Inc. (NYSE: BODY)?
The 'DIG DEEPER' program is available for purchase at DigDeeperFitnessProgram.com, and a free Sample Workout is available at BODiPreviews.com.
