Bank of Botetourt Celebrates Grand Opening of Melrose Plaza Office in Northwest Roanoke

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Bank of Botetourt (OTCPK: BORT) celebrated the grand opening of its first full-service branch in the City of Roanoke at Melrose Plaza. The 2,600-square-foot branch features a 24/7 ATM and three new employees, offering traditional banking services and free financial coaching. The branch is part of the Melrose Plaza redevelopment project led by Goodwill Industries of the Valleys.

The ribbon-cutting ceremony was attended by city officials and community leaders, including Roanoke Mayor Joseph Cobb and representatives from the Roanoke Regional Chamber of Commerce and Virginia Black Chamber of Commerce. The new location joins existing tenants such as Market on Melrose and Melrose Branch Library, with additional services planned to open later this summer.

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• First branch expansion into Roanoke City, marking geographic growth
• Strategic location in a major community redevelopment project
• Forbes ranked Bank of Botetourt as the number one bank in Virginia in 2024

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• None.

BUCHANAN, Va., May 12, 2025 /PRNewswire/ -- Bank of Botetourt (OTCPK: BORT and OTCPK: BORTP) celebrated the grand opening of its newest full-service branch at Melrose Plaza in Northwest Roanoke with a ribbon-cutting ceremony attended by city officials, community leaders, and local partners on Friday, May 9th. The event marked a major milestone for the Bank and a significant investment in one of the city's most resilient and vibrant communities.

The 2,600-square-foot branch is the Bank's first location in the City of Roanoke. The new office features a 24/7 ATM, three newly hired employees. It provides not only traditional banking services but also free one-on-one financial coaching to help individuals and families build a stronger financial future.

"This new office embodies our mission to build relationships and strengthen communities," said Michelle Austin, President and Chief Operating Officer of Bank of Botetourt. "We are proud to open our doors in Northwest Roanoke, and we are here to be more than a bank—we are a committed partner for financial empowerment and community growth."

The ceremony included remarks from several local leaders and partners including Ben Oldham, Vice-Chair of the Roanoke Regional Chamber of Commerce Board of Directors; Ernisha Hall, President and CEO of the Virginia Black Chamber of Commerce; the Honorable Trish White-Boyd, former Vice Mayor of Roanoke; Mindy Boyd, Chief Operating Officer of Goodwill Industries of the Valleys; and Mayor Joseph Cobb.

Melrose Plaza is a major redevelopment project led by Goodwill Industries of the Valleys that is transforming a former retail space into a hub for essential community services, including access to healthy food, education, wellness, culture, and now financial empowerment. The Bank joins existing tenants such as Market on Melrose and the Melrose Branch Library, with additional services including the Excel Center, Wellness on Melrose, and the Harrison Museum of African American Culture scheduled to open later this summer.

Rita Joyce, Assistant Vice President and Community Development Officer of the Melrose Plaza Office, expressed gratitude for the community's warm welcome. "From the very first day, we've felt embraced by this community," said Joyce. "We are committed to earning the trust of our neighbors every day, and I am incredibly proud to help lead a team that reflects the strength and heart of Northwest Roanoke."

Bank of Botetourt's new Melrose Plaza Office is now open and proudly serving customers at 2502 Suite B, Melrose Avenue NW, Roanoke, VA 24017. The Bank looks forward to continuing its mission of building relationships and strengthening communities throughout Southwest Virginia.

About Bank of Botetourt

Bank of Botetourt was chartered in 1899 and operates fifteen retail offices in Botetourt, Rockbridge, Roanoke, and Franklin counties, the City of Salem, and the Towns of Vinton and Rocky Mount, all in Virginia. Bank of Botetourt also operates a mortgage division, Virginia Mountain Mortgage and a financial services division, Botetourt Wealth Management. In 2024, Forbes ranked Bank of Botetourt as the number one bank in Virginia based on a nationwide survey.

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SOURCE Bank of Botetourt

FAQ

Where is Bank of Botetourt's (BORT) new Melrose Plaza branch located?

The new branch is located at 2502 Suite B, Melrose Avenue NW, Roanoke, VA 24017.

What services does Bank of Botetourt's new Roanoke branch offer?

The branch offers traditional banking services, a 24/7 ATM, and free one-on-one financial coaching for individuals and families.

How many branches does Bank of Botetourt (BORT) operate as of 2025?

Bank of Botetourt operates fifteen retail offices across Botetourt, Rockbridge, Roanoke, and Franklin counties, including locations in Salem, Vinton, and Rocky Mount, Virginia.

What is the significance of Bank of Botetourt's Melrose Plaza location?

It's the bank's first branch in the City of Roanoke and part of a major redevelopment project led by Goodwill Industries, serving as a hub for essential community services.