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Bank of Botetourt Celebrates Grand Opening of Melrose Plaza Office in Northwest Roanoke

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Bank of Botetourt (OTCPK: BORT) celebrated the grand opening of its first full-service branch in the City of Roanoke at Melrose Plaza. The 2,600-square-foot branch features a 24/7 ATM and three new employees, offering traditional banking services and free financial coaching. The branch is part of the Melrose Plaza redevelopment project led by Goodwill Industries of the Valleys.

The ribbon-cutting ceremony was attended by city officials and community leaders, including Roanoke Mayor Joseph Cobb and representatives from the Roanoke Regional Chamber of Commerce and Virginia Black Chamber of Commerce. The new location joins existing tenants such as Market on Melrose and Melrose Branch Library, with additional services planned to open later this summer.

Bank of Botetourt (OTCPK: BORT) ha celebrato l'inaugurazione della sua prima filiale full-service nella città di Roanoke, presso Melrose Plaza. La filiale, di 2.600 piedi quadrati, dispone di un bancomat attivo 24 ore su 24 e tre nuovi dipendenti, offrendo servizi bancari tradizionali e consulenze finanziarie gratuite. Questa filiale fa parte del progetto di riqualificazione di Melrose Plaza, guidato da Goodwill Industries of the Valleys.

Alla cerimonia del taglio del nastro hanno partecipato funzionari cittadini e leader della comunità, tra cui il sindaco di Roanoke Joseph Cobb e rappresentanti della Camera di Commercio Regionale di Roanoke e della Virginia Black Chamber of Commerce. La nuova sede si aggiunge ai tenant già presenti, come Market on Melrose e la Melrose Branch Library, con ulteriori servizi previsti per l'apertura entro la fine dell'estate.

Bank of Botetourt (OTCPK: BORT) celebró la inauguración de su primera sucursal de servicio completo en la ciudad de Roanoke, ubicada en Melrose Plaza. La sucursal de 2,600 pies cuadrados cuenta con un cajero automático disponible las 24 horas y tres nuevos empleados, ofreciendo servicios bancarios tradicionales y asesoría financiera gratuita. Esta sucursal forma parte del proyecto de remodelación de Melrose Plaza liderado por Goodwill Industries of the Valleys.

La ceremonia de corte de cinta contó con la presencia de funcionarios de la ciudad y líderes comunitarios, incluyendo al alcalde de Roanoke, Joseph Cobb, y representantes de la Cámara de Comercio Regional de Roanoke y la Cámara de Comercio Negra de Virginia. La nueva ubicación se une a inquilinos existentes como Market on Melrose y la Biblioteca Melrose Branch, con servicios adicionales planeados para abrir a finales de este verano.

Bank of Botetourt (OTCPK: BORT)는 멜로즈 플라자에 위치한 로어노크 시에서 첫 번째 풀 서비스 지점의 개점을 축하했습니다. 2,600평방피트 규모의 이 지점에는 24시간 이용 가능한 ATM과 세 명의 신규 직원이 있으며, 전통적인 은행 서비스와 무료 금융 상담을 제공합니다. 이 지점은 Goodwill Industries of the Valleys가 주도하는 멜로즈 플라자 재개발 프로젝트의 일환입니다.

개점식에는 로어노크 시장 조셉 코브(Joseph Cobb)와 로어노크 지역 상공회의소, 버지니아 흑인 상공회의소 대표를 포함한 시 공무원 및 지역사회 지도자들이 참석했습니다. 새 지점은 Market on Melrose와 Melrose Branch Library와 같은 기존 입주자들과 함께하며, 올여름 말에 추가 서비스 개설이 계획되어 있습니다.

Bank of Botetourt (OTCPK : BORT) a célébré l'inauguration de sa première agence à service complet dans la ville de Roanoke, située à Melrose Plaza. Cette agence de 2 600 pieds carrés dispose d'un distributeur automatique accessible 24h/24 et de trois nouveaux employés, offrant des services bancaires traditionnels ainsi que du coaching financier gratuit. L'agence fait partie du projet de réaménagement de Melrose Plaza piloté par Goodwill Industries of the Valleys.

La cérémonie d'inauguration a réuni des responsables municipaux et des leaders communautaires, dont le maire de Roanoke, Joseph Cobb, ainsi que des représentants de la Chambre de commerce régionale de Roanoke et de la Virginia Black Chamber of Commerce. Ce nouveau site rejoint des locataires existants tels que Market on Melrose et la bibliothèque Melrose Branch, avec des services supplémentaires prévus pour une ouverture plus tard cet été.

Bank of Botetourt (OTCPK: BORT) feierte die feierliche Eröffnung seiner ersten vollwertigen Filiale in der Stadt Roanoke im Melrose Plaza. Die 2.600 Quadratfuß große Filiale verfügt über einen rund um die Uhr zugänglichen Geldautomaten und drei neue Mitarbeiter, die traditionelle Bankdienstleistungen und kostenlose Finanzberatung anbieten. Die Filiale ist Teil des von Goodwill Industries of the Valleys geleiteten Melrose Plaza-Entwicklungsprojekts.

Zur feierlichen Eröffnung waren Stadtbeamte und Gemeindeführer anwesend, darunter Roanokes Bürgermeister Joseph Cobb sowie Vertreter der Roanoke Regional Chamber of Commerce und der Virginia Black Chamber of Commerce. Der neue Standort ergänzt bestehende Mieter wie Market on Melrose und die Melrose Branch Library, mit weiteren Dienstleistungen, die noch in diesem Sommer eröffnet werden sollen.

Positive
  • First branch expansion into Roanoke City, marking geographic growth
  • Strategic location in a major community redevelopment project
  • Forbes ranked Bank of Botetourt as the number one bank in Virginia in 2024
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BUCHANAN, Va., May 12, 2025 /PRNewswire/ -- Bank of Botetourt (OTCPK: BORT and OTCPK: BORTP) celebrated the grand opening of its newest full-service branch at Melrose Plaza in Northwest Roanoke with a ribbon-cutting ceremony attended by city officials, community leaders, and local partners on Friday, May 9th. The event marked a major milestone for the Bank and a significant investment in one of the city's most resilient and vibrant communities.

The 2,600-square-foot branch is the Bank's first location in the City of Roanoke. The new office features a 24/7 ATM, three newly hired employees. It provides not only traditional banking services but also free one-on-one financial coaching to help individuals and families build a stronger financial future.

"This new office embodies our mission to build relationships and strengthen communities," said Michelle Austin, President and Chief Operating Officer of Bank of Botetourt. "We are proud to open our doors in Northwest Roanoke, and we are here to be more than a bank—we are a committed partner for financial empowerment and community growth."

The ceremony included remarks from several local leaders and partners including Ben Oldham, Vice-Chair of the Roanoke Regional Chamber of Commerce Board of Directors; Ernisha Hall, President and CEO of the Virginia Black Chamber of Commerce; the Honorable Trish White-Boyd, former Vice Mayor of Roanoke; Mindy Boyd, Chief Operating Officer of Goodwill Industries of the Valleys; and Mayor Joseph Cobb.

Melrose Plaza is a major redevelopment project led by Goodwill Industries of the Valleys that is transforming a former retail space into a hub for essential community services, including access to healthy food, education, wellness, culture, and now financial empowerment. The Bank joins existing tenants such as Market on Melrose and the Melrose Branch Library, with additional services including the Excel Center, Wellness on Melrose, and the Harrison Museum of African American Culture scheduled to open later this summer.

Rita Joyce, Assistant Vice President and Community Development Officer of the Melrose Plaza Office, expressed gratitude for the community's warm welcome. "From the very first day, we've felt embraced by this community," said Joyce. "We are committed to earning the trust of our neighbors every day, and I am incredibly proud to help lead a team that reflects the strength and heart of Northwest Roanoke."

Bank of Botetourt's new Melrose Plaza Office is now open and proudly serving customers at 2502 Suite B, Melrose Avenue NW, Roanoke, VA 24017. The Bank looks forward to continuing its mission of building relationships and strengthening communities throughout Southwest Virginia.

About Bank of Botetourt

Bank of Botetourt was chartered in 1899 and operates fifteen retail offices in Botetourt, Rockbridge, Roanoke, and Franklin counties, the City of Salem, and the Towns of Vinton and Rocky Mount, all in Virginia. Bank of Botetourt also operates a mortgage division, Virginia Mountain Mortgage and a financial services division, Botetourt Wealth Management. In 2024, Forbes ranked Bank of Botetourt as the number one bank in Virginia based on a nationwide survey.

Cision View original content:https://www.prnewswire.com/news-releases/bank-of-botetourt-celebrates-grand-opening-of-melrose-plaza-office-in-northwest-roanoke-302452430.html

SOURCE Bank of Botetourt

FAQ

Where is Bank of Botetourt's (BORT) new Melrose Plaza branch located?

The new branch is located at 2502 Suite B, Melrose Avenue NW, Roanoke, VA 24017.

What services does Bank of Botetourt's new Roanoke branch offer?

The branch offers traditional banking services, a 24/7 ATM, and free one-on-one financial coaching for individuals and families.

How many branches does Bank of Botetourt (BORT) operate as of 2025?

Bank of Botetourt operates fifteen retail offices across Botetourt, Rockbridge, Roanoke, and Franklin counties, including locations in Salem, Vinton, and Rocky Mount, Virginia.

What is the significance of Bank of Botetourt's Melrose Plaza location?

It's the bank's first branch in the City of Roanoke and part of a major redevelopment project led by Goodwill Industries, serving as a hub for essential community services.
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