Yoken, Private Label of Boqii Holding Limited, Joins Hands with High-End Hotels to Redefine "Travelling with Pets"
Boqii Holding (NYSE: BQ) announced that its private label Yoken partnered with several high-end pet-friendly hotels in 2025 to expand pet-travel services.
Yoken has co-branded guest rooms with Banyan Tree Sanya, Langham Xintiandi Shanghai, and Fuchun Resort Hangzhou, and launched customized travel kits containing pet wet wipes, deodorizing sprays, training pads, and teeth-cleaning finger cots. The initiative aims to standardize pet-friendly services and shift the industry from "pet allowance" labeling to more professional, service-driven offerings.
Boqii Holding (NYSE: BQ) ha annunciato che il proprio marchio privato Yoken ha stretto partnership con diversi hotel di lusso pet-friendly nel 2025 per espandere i servizi di viaggio con animali domestici.
Yoken ha camere in co-branding con Banyan Tree Sanya, Langham Xintiandi Shanghai e Fuchun Resort Hangzhou, e ha lanciato kit di viaggio personalizzati contenenti salviette umidicate per animali, spray deodoranti, tappetini di addestramento e guanti finger per la pulizia dei denti. L'iniziativa mira a standardizzare i servizi pet-friendly e spostare l'industria dall'etichetta di "animale ammesso" a offerte più professionali e orientate al servizio.
Boqii Holding (NYSE: BQ) anunció que su marca privada Yoken se asoció con varios hoteles de lujo que aceptan mascotas en 2025 para ampliar los servicios de viaje con mascotas.
Yoken ha establecido habitaciones en co-branding con Banyan Tree Sanya, Langham Xintiandi Shanghai y Fuchun Resort Hangzhou, y lanzó kits de viaje personalizados que contienen toallitas húmedas para mascotas, sprays desodorantes, tapetes de entrenamiento y guantes para limpieza de dientes. La iniciativa tiene como objetivo estandarizar los servicios para mascotas y pasar de la etiqueta de "permiso de mascotas" a ofertas más profesionales y orientadas al servicio.
Boqii Holding (NYSE: BQ)는 개인 브랜드 Yoken이 2025년에 반려동물 친화적인 고급 호텔들과 협력하여 반려동물 여행 서비스를 확장했다고 발표했습니다.
Yoken은 Banyan Tree Sanya, Langham Xintiandi Shanghai, 및 Fuchun Resort Hangzhou와 공동 브랜드로 게스트룸을 제공했고, 반려동물용 물티슈, 탈취 스프레이, 훈련 패드 및 이빨 클리닝 손가락 커버를 포함한 맞춤형 여행 키트를 출시했습니다. 이 이니셔티브는 반려동물 친화적 서비스의 표준화를 목표로 하며 업계를 단순한 '애완동물 허용' 라벨링에서 보다 professional하고 서비스 중심의 제공으로 전환하려는 것입니다.
Boqii Holding (NYSE: BQ) a annoncé que sa marque privée Yoken s'est associée à plusieurs hôtels de luxe acceptant les animaux en 2025 pour étendre les services de voyage pour animaux.
Yoken a des chambres en co-branding avec Banyan Tree Sanya, Langham Xintiandi Shanghai et Fuchun Resort Hangzhou, et a lancé des kits de voyage personnalisés contenant des lingettes humides pour animaux, des sprays désodorisants, des tapis d'entraînement et des gants de nettoyage des dents. L'initiative vise à standardiser les services pour animaux et à faire passer l'industrie de l'étiquette "autorisation animale" à des offres plus professionnelles et axées sur le service.
Boqii Holding (NYSE: BQ) gab bekannt, dass sein Private-Label Yoken im Jahr 2025 mit mehreren luxuriösen, tierfreundlichen Hotels zusammenarbeitet, um die Reise-Services für Haustiere zu erweitern.
Yoken hat in Co-Branding-Gästezimmer mit Banyan Tree Sanya, Langham Xintiandi Shanghai und Fuchun Resort Hangzhou eingeführt und maßgeschneiderte Reisekits eingeführt, die Haustier-Feuchttücher, Deodorantsprays, Training Pads und Fingerkappen zur Zahnreinigung enthalten. Die Initiative zielt darauf ab, tierfreundliche Services zu standardisieren und die Branche von einer "Haustier-Erlaubnis"-Kennzeichnung zu professionelleren, serviceorientierten Angeboten zu verschieben.
Boqii Holding (NYSE: BQ) أعلنت أن علامتها الخاصة Yoken تعاونت مع عدة فنادق فاخرة صديقة للحيوانات في 2025 لتوسيع خدمات السفر للحيوانات الأليفة.
وقد أنشأت Yoken غرفاً ضيوف مشتركة العلامة مع Banyan Tree Sanya، Langham Xintiandi Shanghai، وFuchun Resort Hangzhou، وأطلقت مجموعات سفر مخصصة تحتوي على مناديل مبللة للحيوانات، وبخاخات مزيلة للرائحة، وتدريبات بساط، وواقيات أصابع لتنظيف الأسنان. تهدف المبادرة إلى توحيد الخدمات الصديقة للحيوانات وتحويل الصناعة من وسم "السماح بالحيوانات" إلى عروض أكثر مهنية وخدمة مركزة.
Boqii Holding (NYSE: BQ) 宣布其自有品牌 Yoken 与多家高端宠物友好酒店在2025年合作，扩展宠物旅行服务。
Yoken 已与 Banyan Tree Sanya、Langham Xintiandi Shanghai、Fuchun Resort Hangzhou 共同开发客房品牌，并推出定制旅行套件，包含宠物湿巾、除味喷雾、训练垫以及清洁牙齿用的指套。这一举措旨在标准化宠物友好服务，并推动行业从“允许宠物”标签向更专业、以服务为导向的产品转变。
- 2025 co-branding with Banyan Tree Sanya, Langham Xintiandi Shanghai, Fuchun Resort Hangzhou
- Launched customized travel kits with wet wipes, deodorizing sprays, training pads, teeth-cleaning finger cots
- None.
Insights
Yoken's co-branding with high-end hotels professionalizes pet travel services and fills a clear service gap in luxury lodging.
Yoken and Boqii launched co-branded, pet‑ready rooms with luxury hotels including Banyan Tree Sanya, Langham Xintiandi Shanghai, and Fuchun Resort Hangzhou, and introduced bespoke travel kits containing wet wipes, deodorizing sprays, training pads, and teeth‑cleaning finger cots. This creates a tangible product-service bundle that reduces owners' travel burden and delivers a replicable service offering for premium properties.
Execution depends on consistent service delivery, room readiness, and operational support from hotel partners; a single positive guest quote indicates good reception but does not prove scale. Key risks include uneven implementation across properties and the possibility that some hotels will market "pet-friendly" without full operational alignment.
Watch for expansion or replication statements, the number of rooms/partners added, and any timing for wider rollouts in
As "traveling with pets" has evolved from a niche demand to a mainstream consumption trend, the pet tourism market has seen a continuous release of demand. However, the issue of "pseudo-friendliness" has become an industry shortcoming—some businesses use "pet allowance" as a label to attract customers, lacking supporting services such as pet-specific supplies and cleaning tools, which fails to meet the actual needs of pet-owners. Against this backdrop, Yoken, a domestic pet brand deeply rooted in the pet industry, has promoted the standardization of industry services through a series of solid initiatives.
In 2025, Yoken focused on daily pet-friendly travel scenarios and deepened its collaboration in high-end cultural and tourism ventures. It has successively entered into co-branding partnerships with some well-known high-end luxury hotels, including Banyan Tree Sanya, the flagship store of Banyan Tree Hotel in
"Taking pets out used to feel like moving house, but now the hotel even prepares pet pads in advance. The feeling of being understood and valued really makes me want to choose this place again," said a pet owner who experienced the co-branded hotel service by Yoken. This feedback serves as a vivid testament to Yoken's service reputation.
As a seasoned player in the pet industry, Yoken's series of initiatives not only accurately align with Gen Z consumers' demand for "services with a human touch" but also drive pet-friendly services from "superficial labeling" toward "professionalization," setting a service benchmark for the pet tourism industry. In the future, as Yoken continues to explore the development of a pet-friendly ecosystem, traveling with pets will become more convenient, and pet travel will enter a new stage of higher-quality development.
About Boqii Holding Limited
Boqii Holding Limited (NYSE American: BQ) is a leading pet-focused platform in China. It is the leading online destination for pet products and supplies in China with a broad selection of high-quality products including global leading brands, local emerging brands, and its own private label, Yoken, Mocare and D-cat, offered at competitive prices. Boqii's online sales platforms, including Boqii Mall and our flagship stores on third-party e- commerce platforms, provide customers with convenient access to a wide selection of high-quality pet products and an engaging and personalized shopping experience. Its Boqii Community provides an informative and interactive content platform for users to share their knowledge and love for pets.
For investor inquiries, please contact:
Boqii Holding Limited
Investor Relations
Tel: +86-21-6882-6051
Email: ir@boqii.com
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SOURCE Boqii Holding Limited
FAQ
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