Tokenization Moving from Hype to Reality Across Financial Services, Broadridge Report Reveals

Rhea-AI Summary

Broadridge (NYSE:BR) released a whitepaper reporting tokenization is moving from theory to practice across financial services based on the 2025 Tokenization Survey of 300 institutions in North America and Europe.

Key figures: 63% of custodians already offer tokenized assets, 30% plan to within two years; 15% of asset managers currently offer tokenized products and 41% plan to launch; 10% of wealth managers offer tokenized assets and 33% plan to adopt. 73% cite regulatory uncertainty as the biggest adoption barrier. Broadridge's DLR reported average daily processed trade volumes of $339 billion in September.

Positive

• 63% of custodians already offer tokenized assets
• Broadridge DLR averaged $339 billion daily trade volume in September
• 41% of asset managers plan to launch tokenized products soon
• Early adopters report an average of 4–5 tangible benefits

Negative

• 73% of institutions cite regulatory uncertainty as chief barrier
• Only 10% of wealth managers currently offer tokenized assets
• Security concerns and infrastructure gaps hinder broader adoption

Enhanced security, operational efficiency, and improved transparency drive custodians to lead the charge in offering tokenized funds

NEW YORK, Oct. 27, 2025 /PRNewswire/ -- The adoption of tokenized assets shows no sign of slowing down according to global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR). Today, Broadridge released its latest whitepaper, Next-gen markets: The rise and reality of tokenization, revealing that tokenization is rapidly shifting from theory to practice across the financial services industry. Custodians lead this adoption, with two thirds (63%) already offering tokenized assets and an additional 30% preparing to offer tokenized assets within two years. Wealth managers, by contrast, have been slower to adapt.

The whitepaper is based on the 2025 Broadridge Tokenization Survey, which polled 300 financial institutions across North America and Europe, and underscores how tokenization is poised to reshape capital markets, enhance efficiency, and democratize access for investors.

"Custodians have set the pace with 91% citing improvements in efficiency, security, and innovation by offering tokenized assets," said Germán Soto Sanchez, Chief Product and Strategy Officer, at Broadridge. "Institutions that commit to trusted client experiences, strong governance, and scalable infrastructure for tokenization can lead a transformation that will redefine global markets for the next generation of investors."

Stages of tokenization adoption

While custodians are leading the charge, asset managers are accelerating the rate of adoption, and wealth managers are comfortable lagging for now. Only 15% of asset managers currently offer tokenized products, but 41% plan to launch them soon, indicating that tokenized asset adoption is becoming a priority. For asset managers, tokenization moves beyond operational efficiency, it creates the foundation for them to stay relevant with investors interested in digital assets.

Wealth managers have taken a more cautious approach to tokenized asset offerings, as only 10% currently offer them and 33% plan to adopt them in the next two years. Operational complexity and disintermediation from direct-to-investor models are the primary drivers of wealth managers being late adopters in the digital asset space. However, given activity over the past 6 weeks by several firms related to tokenized equities, perceptions may be changing.

Challenges in closing the tokenization adoption gap

Tokenization offers improved transparency and data tracking, liquidity and accessibility, lower costs and innovation, but adoption barriers remain an influence on asset and wealth managers slower uptake. The majority (73%) of institutions surveyed said that regulatory uncertainty is the biggest challenge for tokenization adoption. Similarly, security concerns, infrastructure gaps, and a lack of common standards impact adoption plans.

The survey also found that early adopters report an average of four to five tangible benefits from tokenization, while non-adopters reported fewer than three perceived positives. The gap between those leading and those waiting is widening, highlighting the benefits accruing to early movers.

Broadridge Emerges as Early Leader

Meanwhile, Broadridge itself is emerging as an early leader in supporting tokenized trading. Broadridge's Distributed Ledger Repo (DLR) solution reported daily processed trade volumes averaging $339 billion in September and is the largest institutional platform for the settlement of tokenized real assets. Broadridge has also committed to supporting the trading of digital assets across its industry-leading technology platforms.

The future of tokenization

Scaling tokenization offerings will require common standards, regulatory clarity, and robust technology partners. It will also require cultural change, as institutions prioritize tokenization as a core strategy instead of a side project. The difference between a pilot and scaled adoption is the ability to deliver tokenized products at volume, across asset classes, and with the same reliability as traditional securities.

To learn more on the 2025 Tokenization Survey, download the full report here.

About Broadridge

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.

Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com 

Broadridge Contacts:

Media:
Gregg.Rosenberg@broadridge.com

 

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SOURCE Broadridge Financial Solutions, Inc.

FAQ

What did the Broadridge 2025 Tokenization Survey find about custodians (BR)?

The survey found 63% of custodians already offer tokenized assets and 30% plan to within two years.

How many institutions participated in Broadridge's 2025 tokenization survey?

The survey polled 300 financial institutions across North America and Europe.

What is the biggest barrier to tokenization adoption reported in the Broadridge survey?

Regulatory uncertainty was cited by 73% of institutions as the primary challenge.

What adoption plans did asset managers report in the Broadridge survey (BR)?

Only 15% currently offer tokenized products while 41% plan to launch them soon.

How active is Broadridge's platform in tokenized trading volume?

Broadridge's Distributed Ledger Repo reported average daily processed trade volumes of $339 billion in September.

What adoption gap exists between early tokenization movers and non-adopters?

Early adopters reported 4–5 tangible benefits versus fewer than 3 perceived positives for non-adopters.