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Tokenization Moving from Hype to Reality Across Financial Services, Broadridge Report Reveals

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Broadridge (NYSE:BR) released a whitepaper reporting tokenization is moving from theory to practice across financial services based on the 2025 Tokenization Survey of 300 institutions in North America and Europe.

Key figures: 63% of custodians already offer tokenized assets, 30% plan to within two years; 15% of asset managers currently offer tokenized products and 41% plan to launch; 10% of wealth managers offer tokenized assets and 33% plan to adopt. 73% cite regulatory uncertainty as the biggest adoption barrier. Broadridge's DLR reported average daily processed trade volumes of $339 billion in September.

Broadridge (NYSE:BR) ha pubblicato un whitepaper che riporta che la tokenizzazione sta passando dalla teoria alla pratica nei servizi finanziari, basato sul Tokenization Survey 2025 di 300 istituzioni in Nord America ed Europa.

Dati chiave: 63% dei custodian offrono già asset tokenizzati, 30% prevedono di farlo entro due anni; 15% degli asset manager attualmente offrono prodotti tokenizzati e 41% prevedono di lanciare; 10% dei wealth manager offrono asset tokenizzati e 33% prevedono di adottarli. 73% citano l’incertezza normativa come il peggior ostacolo all’adozione. DLR di Broadridge ha riportato volumi di negoziazione mediamente elaborati giornalmente di $339 miliardi nel settembre.

Broadridge (NYSE:BR) publicó un libro blanco que señala que la tokenización está pasando de la teoría a la práctica en los servicios financieros, basado en la Tokenization Survey 2025 de 300 instituciones en Norteamérica y Europa.

Cifras clave: 63% de los custodios ya ofrecen activos tokenizados, 30% planean hacerlo en dos años; 15% de los gestores de activos ofrecen actualmente productos tokenizados y 41% planean lanzarlos; 10% de los gestores de patrimonio ofrecen activos tokenizados y 33% planean adoptarlos. 73% citan la incertidumbre regulatoria como el mayor obstáculo para la adopción. El DLR de Broadridge reportó volúmenes de operaciones diarios promediados de $339 mil millones en septiembre.

Broadridge(NYSE:BR)는 북미 및 유럽의 300개 기관을 대상으로 한 2025년 토큰화 설문조사를 바탕으로 토큰화가 이론에서 실무로 이동하고 있음을 보고하는 백서를 발표했다.

주요 수치: 63%의 수탁자들은 이미 토큰화된 자산을 제공하고 있으며, 30%는 2년 이내에 제공할 계획이다; 15%의 자산 운용사는 현재 토큰화된 상품을 제공하고 있고 41%은 출시를 계획한다; 10%의 자산 관리자는 토큰화된 자산을 제공하고 있으며 33%은 채택할 계획이다. 73%가 규제 불확실성을 가장 큰 도입 장애로 꼽았다. Broadridge의 DLR은 9월의 평균 일일 체결 규모를 $3390억으로 보고했다.

Broadridge (NYSE:BR) a publié un livre blanc indiquant que la tokenisation passe de la théorie à la pratique dans les services financiers, basé sur l’enquête Tokenization Survey 2025 auprès de 300 institutions en Amérique du Nord et en Europe.

Chiffres clés : 63% des dépositaires proposent déjà des actifs tokenisés, 30% prévoient de le faire dans les deux prochaines années; 15% des gestionnaires d’actifs proposent actuellement des produits tokenisés et 41% prévoient de les lancer; 10% des gestionnaires de patrimoine proposent des actifs tokenisés et 33% prévoient de les adopter. 73% citent l’incertitude réglementaire comme le principal obstacle à l’adoption. Le DLR de Broadridge a enregistré des volumes de transactions traités quotidiennement moyens de $339 milliards en septembre.

Broadridge (NYSE:BR) veröffentlichte ein Whitepaper, das zeigt, dass Tokenisierung sich von der Theorie in die Praxis im Finanzdienstleistungssektor bewegt, basierend auf der Tokenization Survey 2025 von 300 Institutionen in Nordamerika und Europa.

Schlüsselfiguren: 63% der Verwahrstellen bieten bereits tokenisierte Vermögenswerte an, 30% planen, dies in den nächsten zwei Jahren zu tun; 15% der Vermögensverwalter bieten derzeit tokenisierte Produkte an und 41% planen deren Einführung; 10% der Vermögensverwalter bieten tokenisierte Vermögenswerte an und 33% planen deren Einführung. 73% nennen regulatorische Unsicherheit als größte Hürde bei der Einführung. Das DLR von Broadridge meldete im September durchschnittlich verarbeitete Handelsvolumina von $339 Milliarden.

Broadridge (NYSE:BR) أصدرت ورقة بيضاء تفيد بأن التوكننة تنتقل من النظرية إلى التطبيق عبر الخدمات المالية بناءً على مسح التوكننة 2025 لـ 300 مؤسسة في أمريكا الشمالية وأوروبا.

الأرقام الرئيسية: 63% من الأمناء يقدمون حالياً أصولاً مُوَكنَنة، 30% يخططون للقيام بذلك خلال عامين؛ 15% من مديري الأصول يقدمون حالياً منتجات مُوَكنَنة و41% يخططون لإطلاقها؛ 10% من مديري الثروات يقدمون أصولاً مُوَكنَنة و33% يخططون لاعتمادها. 73% يذكرون عدم اليقين التنظيمي كأكبر عائق أمام الاعتماد. تقرير DLR من Broadridge أبلغ عن متوسط أحجام التداول اليومية المعالجة في سبتمبر بمقدار $339 مليار.

Broadridge (NYSE:BR) 发布了一份白皮书,称代币化正在从理论走向金融服务领域的实践,基于北美和欧洲 300 家机构 的 2025 年代币化调查。

关键数据:63% 的托管方已经提供代币化资产,30% 计划在两年内提供;15% 的资产管理者目前提供代币化产品,41% 计划推出;10% 的财富管理者提供代币化资产,33% 计划采用。73% 将监管不确定性列为最大的采用障碍。Broadridge 的 DLR 报告显示,九月日均处理成交量为 $3390 亿

Positive
  • 63% of custodians already offer tokenized assets
  • Broadridge DLR averaged $339 billion daily trade volume in September
  • 41% of asset managers plan to launch tokenized products soon
  • Early adopters report an average of 4–5 tangible benefits
Negative
  • 73% of institutions cite regulatory uncertainty as chief barrier
  • Only 10% of wealth managers currently offer tokenized assets
  • Security concerns and infrastructure gaps hinder broader adoption

Insights

Survey shows tokenization moving to practical scale; custodians lead and Broadridge reports large processed volumes.

Custodians are translating tokenization into operational services by offering tokenized assets at scale, which shifts the product from niche pilots to live market plumbing. The survey reports 63% of custodians already offering tokenized assets and a further 30% preparing to do so within two years, while Broadridge reports its Distributed Ledger Repo processed daily trade volumes averaging $339 billion in September, indicating meaningful transactional throughput on an institutional platform.

Adoption depends on three concrete constraints named in the content: regulatory clarity, security and infrastructure standards. The survey finds 73% of institutions cite regulatory uncertainty as the biggest challenge, and respondents also flagged security concerns and gaps in common standards. These constraints create execution risk for firms expanding tokenized product offerings beyond pilots.

Watch for three monitorable items over the next 6–24 months: the share of asset managers moving from intent to live products (the content notes 15% currently offering and 41% planning launches), any formal regulatory guidance that reduces the cited 73% uncertainty, and continued daily processing levels on Broadridge’s DLR platform beyond September (the stated average was $339 billion). Each item directly maps to the operational scale and regulatory envelope described in the release.

Enhanced security, operational efficiency, and improved transparency drive custodians to lead the charge in offering tokenized funds

NEW YORK, Oct. 27, 2025 /PRNewswire/ -- The adoption of tokenized assets shows no sign of slowing down according to global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR). Today, Broadridge released its latest whitepaper, Next-gen markets: The rise and reality of tokenization, revealing that tokenization is rapidly shifting from theory to practice across the financial services industry. Custodians lead this adoption, with two thirds (63%) already offering tokenized assets and an additional 30% preparing to offer tokenized assets within two years. Wealth managers, by contrast, have been slower to adapt.

The whitepaper is based on the 2025 Broadridge Tokenization Survey, which polled 300 financial institutions across North America and Europe, and underscores how tokenization is poised to reshape capital markets, enhance efficiency, and democratize access for investors.

"Custodians have set the pace with 91% citing improvements in efficiency, security, and innovation by offering tokenized assets," said Germán Soto Sanchez, Chief Product and Strategy Officer, at Broadridge. "Institutions that commit to trusted client experiences, strong governance, and scalable infrastructure for tokenization can lead a transformation that will redefine global markets for the next generation of investors."

Stages of tokenization adoption

While custodians are leading the charge, asset managers are accelerating the rate of adoption, and wealth managers are comfortable lagging for now. Only 15% of asset managers currently offer tokenized products, but 41% plan to launch them soon, indicating that tokenized asset adoption is becoming a priority. For asset managers, tokenization moves beyond operational efficiency, it creates the foundation for them to stay relevant with investors interested in digital assets.

Wealth managers have taken a more cautious approach to tokenized asset offerings, as only 10% currently offer them and 33% plan to adopt them in the next two years. Operational complexity and disintermediation from direct-to-investor models are the primary drivers of wealth managers being late adopters in the digital asset space. However, given activity over the past 6 weeks by several firms related to tokenized equities, perceptions may be changing.

Challenges in closing the tokenization adoption gap

Tokenization offers improved transparency and data tracking, liquidity and accessibility, lower costs and innovation, but adoption barriers remain an influence on asset and wealth managers slower uptake. The majority (73%) of institutions surveyed said that regulatory uncertainty is the biggest challenge for tokenization adoption. Similarly, security concerns, infrastructure gaps, and a lack of common standards impact adoption plans.

The survey also found that early adopters report an average of four to five tangible benefits from tokenization, while non-adopters reported fewer than three perceived positives. The gap between those leading and those waiting is widening, highlighting the benefits accruing to early movers.

Broadridge Emerges as Early Leader

Meanwhile, Broadridge itself is emerging as an early leader in supporting tokenized trading. Broadridge's Distributed Ledger Repo (DLR) solution reported daily processed trade volumes averaging $339 billion in September and is the largest institutional platform for the settlement of tokenized real assets. Broadridge has also committed to supporting the trading of digital assets across its industry-leading technology platforms.

The future of tokenization

Scaling tokenization offerings will require common standards, regulatory clarity, and robust technology partners. It will also require cultural change, as institutions prioritize tokenization as a core strategy instead of a side project. The difference between a pilot and scaled adoption is the ability to deliver tokenized products at volume, across asset classes, and with the same reliability as traditional securities.

To learn more on the 2025 Tokenization Survey, download the full report here.

About Broadridge

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients – driving operational resiliency, elevating business performance, and transforming investor experiences.

Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

For more information about us, please visit www.broadridge.com 

Broadridge Contacts:

Media:
Gregg.Rosenberg@broadridge.com

 

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SOURCE Broadridge Financial Solutions, Inc.

FAQ

What did the Broadridge 2025 Tokenization Survey find about custodians (BR)?

The survey found 63% of custodians already offer tokenized assets and 30% plan to within two years.

How many institutions participated in Broadridge's 2025 tokenization survey?

The survey polled 300 financial institutions across North America and Europe.

What is the biggest barrier to tokenization adoption reported in the Broadridge survey?

Regulatory uncertainty was cited by 73% of institutions as the primary challenge.

What adoption plans did asset managers report in the Broadridge survey (BR)?

Only 15% currently offer tokenized products while 41% plan to launch them soon.

How active is Broadridge's platform in tokenized trading volume?

Broadridge's Distributed Ledger Repo reported average daily processed trade volumes of $339 billion in September.

What adoption gap exists between early tokenization movers and non-adopters?

Early adopters reported 4–5 tangible benefits versus fewer than 3 perceived positives for non-adopters.
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