Black Rock Coffee Bar Opens First Riverside Location Near Downtown Austin
Rhea-AI Summary
Black Rock Coffee Bar (NASDAQ: BRCB) opens its first Riverside location in Austin at 2301 E Riverside Dr on February 17, 2026. Grand opening promotions run Feb 17–22 and include free drinks, BOGO offers, discounts, and limited merchandise.
The store brings Black Rock’s handcrafted beverages, Fuel energy drinks, seasonal items like Strawberry Blondie, and food offerings such as Egg Bites to the Riverside corridor, aiming to serve residents closer to downtown.
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News Market Reaction
On the day this news was published, BRCB gained 0.98%, reflecting a mild positive market reaction. Argus tracked a peak move of +2.1% during that session. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $7M to the company's valuation, bringing the market cap to $726M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Earnings call notice | Neutral | -1.7% | Announced date and access details for Q4 and FY 2025 results call. |
| Jan 28 | Store opening news | Positive | -5.8% | Announced new Parker, Colorado store with opening-week promotions. |
| Jan 12 | Store opening news | Positive | -0.2% | Detailed new Colorado Springs location and promotional opening week. |
| Nov 25 | Conference participation | Positive | +2.6% | Disclosed attendance and fireside chat at Morgan Stanley conference. |
| Nov 11 | Earnings results | Negative | -0.3% | Reported Q3 2025 growth alongside operating and net losses post-IPO. |
Recent store-opening and expansion headlines have often been followed by negative or muted price reactions, with the last two Colorado openings seeing declines despite growth messaging.
Over the past several months, Black Rock Coffee Bar has focused on growth and capital markets visibility. An earnings release on Nov 11, 2025 showed strong revenue growth but a net loss and followed an IPO in September 2025. Subsequent conference participation on Dec 2, 2025 saw a positive price reaction. Multiple new-store announcements in Colorado during January 2026 were followed by small to moderate declines. The current Austin Riverside opening continues this expansion narrative within the broader post-IPO buildout.
Market Pulse Summary
This announcement highlights Black Rock Coffee Bar’s continued footprint growth with a new Austin Riverside store and a week of targeted promotions starting February 17, 2026. Within the last six months, the company combined rapid unit expansion with a post-IPO balance sheet transition and multiple large institutional holders disclosed via Schedule 13G filings. Investors may monitor future earnings, store-level profitability, and additional expansion updates to assess how these openings translate into financial performance.
AI-generated analysis. Not financial advice.
Grand Opening on February 17 Marks Major Milestone in Texas Expansion
Scottsdale, AZ, Feb. 13, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar is expanding its presence into the heart of Austin with the opening of its first location along the Riverside corridor within city limits. The new location brings the brand’s premium roasted coffees and popular Fuel® energy drinks to the trendy neighborhood.
The new East Riverside location at 2301 E Riverside Dr, Austin, TX 78741, is slated to open on Tuesday, February 17, with grand opening celebrations featuring a full week of special promotions:
- February 17: Free 16-oz drinks
- February 18: Buy one, get one free drinks
- February 19: Limited Edition Sticker with Purchase (while supplies last)
- February 20:
50% off food items - February 21: Free T-Shirt with Purchase (while supplies last)
- February 22:
$2 Off Any Size Drink
“The opening of the new Riverside location is a huge moment for us as a brand,” said Mark Davis, CEO of Black Rock Coffee Bar. “We’ve been growing throughout the Austin area, but this location brings us closer to downtown and makes it easier for city residents to bring Black Rock into their daily routines. We’re excited to deliver the high-quality beverages, service, and welcoming experience we’re known for.”
Black Rock Coffee Bar is known for its handcrafted beverages, including the new Strawberry Blondie, a Valentine’s-inspired twist on the beloved Caramel Blondie, along with the Berry Crush Fuel®, one of the latest additions to its in-house developed energy drink lineup. Guests can also enjoy a selection of sweet and savory food offerings, including the brand’s popular protein-packed Egg Bites.
For more information, visit br.coffee and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 160 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com
FAQ
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