Black Rock Coffee Bar Continues Expansion in Colorado with New Parker Location
Black Rock Coffee Bar (NASDAQ:BRCB) is opening a new Parker, Colorado store at 16898 E Auburn Hills Dr on January 30, 2026, marking its 15th Colorado location.
Rhea-AI Summary
Black Rock Coffee Bar (NASDAQ:BRCB) is opening a new Parker, Colorado store at 16898 E Auburn Hills Dr on January 30, 2026, marking its 15th Colorado location.
Opening-week promotions run Jan. 30–Feb. 4, the Black Rock Rewards app applies to purchases, and the company operates over 160 locations across seven states.
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News Market Reaction – BRCB
On Jan 28, the day this news came out, BRCB closed 5.84% below the previous close.
Data tracked by StockTitan Argus for the Jan 28 session.
Key Figures
- Colorado store count
- 15th location
- Parker opening marks fifteenth Colorado store
- Opening date
- January 30, 2026
- Parker, CO store opening day
- Free drink size
- 16-ounce drinks
- Free drinks promotion on January 30
- Food discount
- 50% off
- Food items promotion on February 2
- Drink discount
- $2 off
- Any size drink promotion on February 4
- Founding year
- 2008
- Company founded in Oregon
- Store footprint
- Over 160 locations
- Retail locations across the U.S.
- Operating states
- 7 states
- Geographic reach of retail locations
Historical Context
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Announced new Colorado Springs location as 14th Colorado store.
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Management participation in Morgan Stanley Global Consumer & Retail Conference.
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Reported Q3 2025 results with strong growth but GAAP net loss.
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Announced date and access details for Q3 2025 earnings call.
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Closed IPO at $20 with full underwriters’ option exercise.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Location Marks 15th Store in Colorado
Scottsdale, AZ, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee company known for its specialty coffees, teas, smoothies, and popular Fuel® energy drinks, is expanding its footprint in the Denver area with a brand-new Parker location.
The store, located at 16898 E Auburn Hills Dr, Parker, CO 80134, will officially open its doors on Friday, January 30. This opening marks Black Rock’s fifteenth Colorado location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week:
- Jan. 30: Free 16-ounce drinks
- Jan. 31: Buy-one-get-one free drinks
- Feb. 1: Free limited-edition sticker (while supplies last)
- Feb. 2:
50% off food items
- Feb. 3: Free T-Shirt with purchase (while supplies last)
- Feb. 4:
$2 off any size drink
“We're looking forward to continued expansion in Colorado during 2026, and this new location in Parker showcases that growth,” said Mark Davis, CEO of Black Rock Coffee Bar. “We've experienced great warmth and energy from the communities we’re in, and we’re excited to welcome our new neighbors with great drinks and genuine hospitality.”
Guests can also take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program.
In addition to Black Rock menu staples, guests can indulge in seasonal menu favorites like the Pecan Pie Blondie, Macaron Matcha Latte and Lemon Meringue Pie Fuel energy. Whether imbibed hot, iced, or blended, these seasonal drinks are sure to become a new favorite.
For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 160 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com
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