Black Rock Coffee Bar Continues Expansion in Colorado with New Parker Location
Rhea-AI Summary
Black Rock Coffee Bar (NASDAQ:BRCB) is opening a new Parker, Colorado store at 16898 E Auburn Hills Dr on January 30, 2026, marking its 15th Colorado location.
Opening-week promotions run Jan. 30–Feb. 4, the Black Rock Rewards app applies to purchases, and the company operates over 160 locations across seven states.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, BRCB declined 5.84%, reflecting a notable negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peer stocks in momentum scanner and no same-day peer headlines; the -3.29% move appears stock-specific relative to this expansion news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 12 | Store expansion | Positive | -0.2% | Announced new Colorado Springs location as 14th Colorado store. |
| Nov 25 | Conference appearance | Positive | +2.6% | Management participation in Morgan Stanley Global Consumer & Retail Conference. |
| Nov 11 | Earnings report | Neutral | -0.3% | Reported Q3 2025 results with strong growth but GAAP net loss. |
| Oct 22 | Earnings call notice | Positive | +2.6% | Announced date and access details for Q3 2025 earnings call. |
| Sep 15 | IPO completion | Positive | -0.4% | Closed IPO at $20 with full underwriters’ option exercise. |
Store expansion and corporate events have often seen muted or mixed price reactions, with several positive announcements followed by flat-to-negative moves.
Over the past months, Black Rock Coffee Bar has combined rapid growth with increased capital markets activity. The company completed its IPO in September 2025 and reported strong Q3 revenue growth and same-store sales alongside a net loss. It has continued adding Colorado locations, with the new Parker store following a Colorado Springs opening that marked the 14th state store. Conference participation and earnings-related communications frame today’s Parker expansion as part of an ongoing, multi-store growth strategy.
Market Pulse Summary
The stock moved -5.8% in the session following this news. A negative reaction despite positive operational news fits a pattern where expansion and corporate milestones sometimes preceded flat-to-negative moves, such as after the Colorado Springs opening and post-IPO trading. The company’s Q3 2025 report showed strong growth but also a net loss, which may keep attention on profitability and capital deployment as new stores open. Past reactions suggest that even upbeat announcements have not always offset broader concerns about earnings and leverage.
AI-generated analysis. Not financial advice.
New Location Marks 15th Store in Colorado
Scottsdale, AZ, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee company known for its specialty coffees, teas, smoothies, and popular Fuel® energy drinks, is expanding its footprint in the Denver area with a brand-new Parker location.
The store, located at 16898 E Auburn Hills Dr, Parker, CO 80134, will officially open its doors on Friday, January 30. This opening marks Black Rock’s fifteenth Colorado location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week:
- Jan. 30: Free 16-ounce drinks
- Jan. 31: Buy-one-get-one free drinks
- Feb. 1: Free limited-edition sticker (while supplies last)
- Feb. 2:
50% off food items
- Feb. 3: Free T-Shirt with purchase (while supplies last)
- Feb. 4:
$2 off any size drink
“We're looking forward to continued expansion in Colorado during 2026, and this new location in Parker showcases that growth,” said Mark Davis, CEO of Black Rock Coffee Bar. “We've experienced great warmth and energy from the communities we’re in, and we’re excited to welcome our new neighbors with great drinks and genuine hospitality.”
Guests can also take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program.
In addition to Black Rock menu staples, guests can indulge in seasonal menu favorites like the Pecan Pie Blondie, Macaron Matcha Latte and Lemon Meringue Pie Fuel energy. Whether imbibed hot, iced, or blended, these seasonal drinks are sure to become a new favorite.
For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 160 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com
FAQ
When does Black Rock Coffee Bar (BRCB) open its Parker, Colorado location?
What opening-week promotions will BRCB offer at the Parker store in January 2026?
How does the Black Rock Rewards program work for Parker store customers?
How many Colorado locations does Black Rock Coffee Bar (BRCB) have after the Parker opening?
Will the Parker BRCB location offer seasonal menu items and new menu additions?
