Brera Holdings Signs Letter of Intent for Digital Fan Engagement Initiative with its Portfolio Club Juve Stabia, and Israeli Sports-Tech Partner Leap Sport Digital Ltd.
Brera Holdings (BREA) has signed a letter of intent to implement PLAY LEAP, a digital fan engagement platform, in partnership with Leap Sport Digital Ltd. The initiative will first launch with Juve Stabia, Brera's Italian Serie B club, following the 2024/25 season.
PLAY LEAP is a SaaS-based platform that enables fans to participate in daily challenges, upload videos simulating player moves, vote on content, and win exclusive prizes. The platform's revenue model includes active user tiers, in-app sponsorships, and real-time analytics for targeted marketing. The mobile-first platform specifically targets Gen Z and Alpha fans, focusing on interactivity and social engagement.
Brera Holdings (BREA) ha firmato una lettera d'intenti per implementare PLAY LEAP, una piattaforma digitale di coinvolgimento dei fan, in collaborazione con Leap Sport Digital Ltd. L'iniziativa partirà con Juve Stabia, la squadra italiana di Serie B di Brera, dopo la stagione 2024/25.
PLAY LEAP è una piattaforma SaaS che permette ai tifosi di partecipare a sfide quotidiane, caricare video simulando le mosse dei giocatori, votare i contenuti e vincere premi esclusivi. Il modello di ricavi della piattaforma prevede livelli di utenti attivi, sponsorizzazioni in-app e analisi in tempo reale per un marketing mirato. La piattaforma mobile-first si rivolge in particolare ai fan delle generazioni Z e Alpha, puntando su interattività e coinvolgimento sociale.
Brera Holdings (BREA) ha firmado una carta de intenciones para implementar PLAY LEAP, una plataforma digital de participación de fanáticos, en colaboración con Leap Sport Digital Ltd. La iniciativa se lanzará primero con Juve Stabia, el club italiano de la Serie B de Brera, después de la temporada 2024/25.
PLAY LEAP es una plataforma SaaS que permite a los aficionados participar en desafíos diarios, subir videos simulando movimientos de jugadores, votar contenido y ganar premios exclusivos. El modelo de ingresos de la plataforma incluye niveles de usuarios activos, patrocinios dentro de la aplicación y análisis en tiempo real para marketing dirigido. La plataforma, diseñada principalmente para móviles, está dirigida especialmente a los fans de las generaciones Z y Alpha, enfocándose en la interactividad y el compromiso social.
Brera Holdings (BREA)는 Leap Sport Digital Ltd와 협력하여 디지털 팬 참여 플랫폼인 PLAY LEAP 도입을 위한 양해각서에 서명했습니다. 이 프로젝트는 2024/25 시즌 이후 Brera의 이탈리아 세리에 B 클럽인 Juve Stabia에서 처음 시작됩니다.
PLAY LEAP은 팬들이 일일 도전에 참여하고, 선수 동작을 모방한 영상을 업로드하며, 콘텐츠에 투표하고, 독점 상품을 받을 수 있는 SaaS 기반 플랫폼입니다. 플랫폼의 수익 모델은 활성 사용자 등급, 인앱 스폰서십, 실시간 분석을 통한 타겟 마케팅을 포함합니다. 모바일 우선 플랫폼으로 Z세대와 알파세대 팬을 주요 대상으로 하며, 상호작용과 소셜 참여에 중점을 둡니다.
Brera Holdings (BREA) a signé une lettre d'intention pour déployer PLAY LEAP, une plateforme numérique d'engagement des fans, en partenariat avec Leap Sport Digital Ltd. L'initiative sera lancée en premier avec Juve Stabia, le club italien de Serie B de Brera, après la saison 2024/25.
PLAY LEAP est une plateforme SaaS qui permet aux fans de participer à des défis quotidiens, de télécharger des vidéos simulant les mouvements des joueurs, de voter pour du contenu et de gagner des prix exclusifs. Le modèle de revenus de la plateforme inclut des niveaux d'utilisateurs actifs, des parrainages intégrés à l'application et des analyses en temps réel pour un marketing ciblé. Cette plateforme mobile-first cible particulièrement les fans des générations Z et Alpha, en mettant l'accent sur l'interactivité et l'engagement social.
Brera Holdings (BREA) hat eine Absichtserklärung zur Implementierung von PLAY LEAP, einer digitalen Fan-Engagement-Plattform, in Partnerschaft mit Leap Sport Digital Ltd unterzeichnet. Die Initiative startet nach der Saison 2024/25 zunächst mit Juve Stabia, dem italienischen Serie-B-Club von Brera.
PLAY LEAP ist eine SaaS-basierte Plattform, die Fans ermöglicht, an täglichen Herausforderungen teilzunehmen, Videos hochzuladen, in denen sie Spielerbewegungen nachahmen, Inhalte zu bewerten und exklusive Preise zu gewinnen. Das Erlösmodell der Plattform umfasst aktive Nutzerstufen, In-App-Sponsorings und Echtzeitanalysen für zielgerichtetes Marketing. Die mobilorientierte Plattform richtet sich speziell an Gen Z- und Alpha-Fans und legt den Fokus auf Interaktivität und soziale Einbindung.
- Platform enables new revenue streams through user tiers, sponsorships, and fan data monetization
- Scalable SaaS solution that can be implemented across Brera's multi-club portfolio
- Pay-per-engagement model ensures ROI aligns with community growth
- Targets younger demographics (Gen Z and Alpha) for long-term fan base growth
- Implementation timeline not yet confirmed
- Success depends on user adoption and engagement levels
- Initial costs and investment requirements not disclosed
Insights
Brera's digital fan engagement initiative shows strategic vision but remains early-stage with unproven revenue potential.
The letter of intent between Brera Holdings and Leap Sport Digital represents a strategic attempt to modernize fan engagement and create new revenue streams across Brera's multi-club portfolio. Starting with Italian Serie B club Juve Stabia, the PLAY LEAP platform introduces a three-pronged monetization approach: usage-based fees tied to fan engagement, in-app sponsorship opportunities, and data analytics capabilities.
This initiative signals Brera's recognition of digital engagement as a
What's notable is how this aligns with Brera's multi-club ownership model—potentially creating scalable digital assets deployable across their entire portfolio. The focus on Gen Z and Alpha demographics through mobile-first, gamified experiences (challenges, video uploads, voting systems) demonstrates forward-thinking audience development.
However, as merely a letter of intent for a pilot program, material financial impact remains speculative without disclosed terms, implementation costs, or projected revenue figures. The true test will be user adoption rates and sponsor interest once deployed at Juse Stabia before potential wider implementation.
Pilot activation of PLAY LEAP platform signals path to potential new era of monetization and community growth for Brera’s multi-club portfolio
Play Leap’s Gamified Fan Engagement & Monetization Solution: Increase fan loyalty, broaden audience reach, and unlock new revenue streams for your sports club
Dublin, Ireland / Castellammare di Stabia (Naples), Italy / Rosh HaAyin, Israel, May 08, 2025 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera” or “Brera Holdings”) (Nasdaq: BREA), a global sports investment group focused on scaling the value of football and other sports clubs through innovation and sustainability, today announced the signing of a letter of intent to launch an initiative to bring the advanced digital fan engagement platform—PLAY LEAP—in partnership with Leap Sport Digital Ltd., to its portfolio clubs, starting with its Italian Serie B club, S.S. Juve Stabia Srl (“Juve Stabia”).
This marks a significant leap in Brera Holdings’ strategy to modernize the fan experience across its growing portfolio of clubs, beginning with Juve Stabia. Through the future integration of the PLAY LEAP platform, fans will be able to engage with their teams like never before, participating in daily challenges, uploading videos simulating player moves, voting on peer-provided content, and winning exclusive prizes from the clubs, all within a gamified digital ecosystem.
“This model blends engagement with monetization,” said Daniel McClory, Executive Chairman of Brera Holdings. “PLAY LEAP will allow us to create scalable, recurring digital revenue while delivering a dynamic experience that attracts the next generation of fans. Juve Stabia is just the beginning—we intend to activate this across multiple markets.”
A New Fan Revenue Engine
Designed as a Software-as-a-Service (SaaS) solution, PLAY LEAP offers clubs a unique monetization model based on usage, brand activations, and fan insights. Key revenue levers include:
- Active User Tiers: Clubs pay only for fans who engage, ensuring ROI aligns with community growth.
- In-App Sponsorships: Custom-branded challenges and reward placements provide premium inventory for sponsors.
- Real-Time Analytics: Behavioural and demographic data empower clubs to optimize fan marketing and unlock new partner value.
“Our vision is to empower clubs like Serie A playoff-bound Juve Stabia to monetize their digital communities beyond the stadium,” said Dani Avidor, CEO of Leap Sport Digital Ltd. “Together with Brera Holdings, we aim to redefine the future of sports fandom—one fan-inspired challenge at a time.”
Built for the Next Generation
PLAY LEAP’s mobile-first, challenge-driven experience is tailored for Gen Z and Alpha fans, who expect interactivity, social feedback, and creativity in their sports experiences. The Brera initiative calls for the platform to eventually go live across Juve Stabia’s digital channels following the end of the 2024/25 regular season, with further rollouts under discussion for clubs in Brera’s expanding international portfolio.
About Brera Holdings PLC
Brera Holdings PLC (Nasdaq: BREA) is dedicated to expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Building on the legacy of Brera FC, which it acquired in 2022, the Company aims to create opportunities for tournament prizes, sponsorships, and professional consulting services. Brera FC, recognized as "The Third Team of Milan," has been crafting an alternative football legacy since its founding in 2000. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. This tournament, which has been referred to as "the Champions League for Amateurs" by BBC Sport, has garnered significant media coverage, including from ESPN.
In its efforts to broaden its reach, Brera expanded into Africa in March 2023 by establishing Brera Tchumene FC in Mozambique, which quickly rose to the First Division after winning its post-season tournament. In April 2023, the Company acquired a
On December 31, 2024, Brera executed an agreement to acquire majority stake of the corporate capital of S.S. Juve Stabia srl, the company which manages the Italian Serie B football club Juve Stabia, also known as “The Second Team of Naples”. The acquisition will be conducted in a multi-step process and marks a significant expansion of the Company’s MCO model. As of February 12, 2025, Brera holds a
About Leap Sport Digital Ltd. / PLAY LEAP
Leap Sport Digital Ltd. is an Israeli sports-tech innovator developing PLAY LEAP, an interactive fan engagement platform transforming passive sports audiences into active digital communities. Through gamification, short-form video, and scalable monetization tools, PLAY LEAP enables clubs to modernize fan experiences and create new income streams. www.playleap.io
Brera Holdings Contact Information:
Dan McClory, Executive Chairman, Brera Holdings PLC
Email: dan@breraholdings.com
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FAQ
What is the PLAY LEAP platform that BREA is implementing with Juve Stabia?
How will Brera Holdings (BREA) generate revenue from the PLAY LEAP platform?
When will the PLAY LEAP platform launch for Juve Stabia?
Which other clubs will implement PLAY LEAP after Juve Stabia?
