Helzberg Diamonds and Proximity join forces to elevate customer experience

Rhea-AI Summary

Helzberg Diamonds, a renowned US jewelry retailer, has partnered with Proximity, creator of the award-winning Retail Super-App, to enhance customer experience. The collaboration aims to empower sales associates with a clienteling platform that delivers hyper-personalized service across all touchpoints. Launched in summer 2024, the platform connects customer data and uses innovative technology to power personalization and provide endless aisle capabilities.

The partnership is expected to transform customer engagement, drive repeat purchases, and increase in-store efficiency. Proximity's CEO, Cathy McCabe, expressed excitement about forging deep connections with customers and cultivating loyalty. Brad Hampton, CEO of Helzberg Diamonds, highlighted the opportunity to accelerate their digital transformation while maintaining the human touch that sets them apart in the industry.

Positive

• Partnership with Proximity to enhance customer experience and drive sales
• Implementation of clienteling platform across all Helzberg store locations
• Potential for increased repeat purchases and in-store efficiency
• Acceleration of digital transformation for Helzberg Diamonds

Negative

• None.

LONDON, Aug. 13, 2024 /PRNewswire/ -- Proximity, home of the award-winning Retail Super-App, is thrilled to announce a partnership with US-based Helzberg Diamonds, one of the most renowned and respected jewelry retailers in the industry.

Proximity's clienteling platform was successfully launched across all Helzberg store locations earlier this summer, and is designed to empower Sales Associates to deliver a hyper-personalised and seamless service to their customers at every touchpoint.

By connecting customer data and using innovative technology to power personalization and provide endless aisle capabilities, Proximity's Retail Super-App transforms how brands engage with and sell to their customers. The platform supports an omnichannel brand experience that inspires customers, drives repeat purchases, and increases in store efficiency.

"We're delighted to partner with Helzberg Diamonds, a company renowned for its commitment to excellence in the jewelry industry," said Cathy McCabe, CEO & Co-Founder at Proximity. "We believe that our Retail Super-App will help forge deep connections with their customers, cultivate enduring loyalty, and drive business growth."

"Partnering with Proximity presented a fantastic opportunity to accelerate our digital transformation, with a focus on empowering our sales associates with the means to cultivate relationships and sales via digital channels," said Brad Hampton Chief Executive Officer of Helzberg Diamonds.

"We are thrilled by Proximity's support and collaboration in our evolution of becoming a more digitally-integrated omnichannel retailer."

The collaboration between Proximity and Helzberg Diamonds represents a powerful synergy between technology and craftsmanship and enables Helzberg to adapt and thrive through digital channels, while maintaining the human touch that sets them apart.

About Proximity:

Proximity's platform transforms how brands connect with their customers. Their cutting-edge solution empowers retailers to create exceptional customer experiences through data-driven insights and personalised interactions. The Retail Super-App streamlines customer data management, enables clienteling strategies, and delivers comprehensive omnichannel solutions, all with a focus on innovation and customer success. Visit proximityinsight.com to find out more.

About Helzberg Diamonds:

Helzberg is a retail and online fine jewelry store with a legacy of service, craftsmanship and innovation since 1915. Known for its rigorous quality standards, Helzberg has over 160 stores nationwide featuring a wide selection of natural and lab grown diamond engagement rings, fine and demi-fine fashion jewelry, precious gems and watches. Helzberg is based in North Kansas City, Missouri, and is a subsidiary of Berkshire Hathaway Inc. (NYSE: BRK/A) (NYSE: BRK/B). For the locations nearest you, visit Helzberg.com or call 1-800-HELZBERG (800-435-9237).

View original content:https://www.prnewswire.com/news-releases/helzberg-diamonds-and-proximity-join-forces-to-elevate-customer-experience-302220869.html

SOURCE Proximity

FAQ

What is the partnership between Helzberg Diamonds and Proximity?

Helzberg Diamonds has partnered with Proximity to implement their Retail Super-App clienteling platform across all store locations, aiming to enhance customer experience and drive sales through personalized service and digital integration.

When was Proximity's clienteling platform launched in Helzberg Diamonds stores?

Proximity's clienteling platform was successfully launched across all Helzberg Diamonds store locations in the summer of 2024.

How does Proximity's Retail Super-App benefit Helzberg Diamonds?

Proximity's Retail Super-App benefits Helzberg Diamonds by empowering sales associates to deliver hyper-personalized service, connecting customer data, providing endless aisle capabilities, and supporting an omnichannel brand experience that drives repeat purchases and increases in-store efficiency.

What are the goals of the Helzberg Diamonds and Proximity partnership?

The goals of the partnership are to forge deep connections with customers, cultivate enduring loyalty, drive business growth, and accelerate Helzberg Diamonds' digital transformation while maintaining their human touch in customer service.