Beyonce Dazzles on Cowboy Carter Stage in Custom Brilliant Earth Bolo Necklace
Rhea-AI Summary
Brilliant Earth (BRLT) has unveiled a limited-edition Diamond Bee Pendant necklace inspired by a custom bolo tie created for Beyoncé's Cowboy Carter Tour. The original bolo tie, worn during her Chicago performance, features a crown-wearing bee with a 14.46-carat natural black diamond and 1,046 diamonds (5.7 total carat weight) set in repurposed 18K yellow gold.
The limited-edition consumer version retails for $595 and features natural diamonds with an adjustable 16-to-18-inch repurposed gold chain. The piece will be available at BrilliantEarth.com and select showrooms.
Positive
- Partnership with global superstar Beyoncé showcases brand visibility and cultural relevance
- Limited edition product launch capitalizes on Beyoncé's popularity and tour momentum
- Strategic pricing at $595 makes the product accessible to broader consumer base
Negative
- Limited quantity availability may restrict potential revenue impact
- Success depends heavily on Beyoncé's tour performance and continued popularity
News Market Reaction
On the day this news was published, BRLT declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Brand Launches Limited Edition Diamond Bee Pendant Inspired By Queen Bey’s Iconic Country Western Style
SAN FRANCISCO, May 22, 2025 (GLOBE NEWSWIRE) -- Brilliant Earth, a leader in ethically sourced fine jewelry, proudly unveils its limited-edition Diamond Bee Pendant necklace, inspired by the custom bolo tie crafted for Beyoncé and worn during her show-stopping Chicago performance on the Cowboy Carter Tour at Soldier Field on Saturday. The exclusive piece worn by Beyonce captures her singular brilliance and a bespoke design that reflects her bold Western aesthetic.
Inspired by Beyoncé’s breakthrough album Cowboy Carter, and her iconic Queen Bey persona, this exceptional one-of-a-kind bolo tie features a crown-wearing bee with a striking 14.46-carat natural black diamond, complemented by 1,046 diamonds (5.7 total carat weight) set in repurposed 18K yellow gold.
“Beyoncé is a treasure, and so is this pendant,” said Pam Catlett, Chief Brand Officer at Brilliant Earth. “Our extraordinary design team channeled her transformative artistry into a piece that celebrates her cultural impact and our craftsmanship. It is an honor and delight for our brand to celebrate Beyonce’s iconic artistry and her unrelenting and inspiring commitment to self-expression.”
This marks a watershed moment in the growth and evolution of the Brilliant Earth brand as a leader and innovator in today’s culture. For over two decades, the Company has defined excellence through uncompromising artistry, bold self-expression, masterful craftsmanship, industry leading standards, and exceptional quality.
Inspired by the custom bolo necklace, the Company launched a Diamond Bee Pendant necklace, bringing this distinctive aesthetic to life as a limited-edition piece. The necklace captures this unparalleled spirit with shimmering rows of natural diamonds and an adjustable 16-to-18-inch chain and is crafted with repurposed gold. With only a select number made, and only available for a limited time, the necklace embodies a refined artistry that captures the cultural significance of Beyonce’s Cowboy Carter evolution.
Limited-Edition Diamond Bee Pendant necklace details:
- Retails for
$595 - Available in limited quantity at BrilliantEarth.com and select Brilliant Earth showrooms
- Adjustable repurposed gold chain from 16-to-18 inches
- Embedded with sparkling natural diamonds
About Brilliant Earth
Brilliant Earth is an industry-disrupting global leader in ethically sourced fine jewelry. The Company's mission since its founding in 2005 has been to create a more transparent, sustainable, and compassionate jewelry industry. With a premium brand, curated proprietary product assortment, seamless omnichannel shopping experience, asset-light, data driven business model, Brilliant Earth is transforming the jewelry industry. 2024 full year Net Sales were
Contacts:
Investor Relations:
Colin Bourland
investorrelations@brilliantearth.com
Colleen Clarke
VP, Integrated Marketing
colleen.clarke@brilliantearth.com
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