Beyonce Dazzles on Cowboy Carter Stage in Custom Brilliant Earth Bolo Necklace
Brilliant Earth (BRLT) has unveiled a limited-edition Diamond Bee Pendant necklace inspired by a custom bolo tie created for Beyoncé's Cowboy Carter Tour. The original bolo tie, worn during her Chicago performance, features a crown-wearing bee with a 14.46-carat natural black diamond and 1,046 diamonds (5.7 total carat weight) set in repurposed 18K yellow gold.
The limited-edition consumer version retails for $595 and features natural diamonds with an adjustable 16-to-18-inch repurposed gold chain. The piece will be available at BrilliantEarth.com and select showrooms.
Brilliant Earth (BRLT) ha lanciato una collana pendente a forma di ape con diamante in edizione limitata, ispirata a un bolo tie personalizzato creato per il Cowboy Carter Tour di Beyoncé. Il bolo tie originale, indossato durante la sua esibizione a Chicago, presenta un'ape con corona incastonata con un diamante nero naturale da 14,46 carati e 1.046 diamanti (peso totale di 5,7 carati) montati su oro giallo 18K riciclato.
La versione in edizione limitata per i consumatori è in vendita a 595 dollari e presenta diamanti naturali con una catena regolabile da 16 a 18 pollici in oro riciclato. Il pezzo sarà disponibile su BrilliantEarth.com e in showroom selezionati.
Brilliant Earth (BRLT) ha presentado un collar colgante de abeja con diamante en edición limitada, inspirado en un bolo personalizado creado para la Gira Cowboy Carter de Beyoncé. El bolo original, usado durante su actuación en Chicago, presenta una abeja con corona adornada con un diamante negro natural de 14,46 quilates y 1.046 diamantes (peso total de 5,7 quilates) montados en oro amarillo reciclado de 18 quilates.
La versión limitada para consumidores tiene un precio de 595 dólares y cuenta con diamantes naturales y una cadena ajustable de oro reciclado de 16 a 18 pulgadas. La pieza estará disponible en BrilliantEarth.com y en salas de exhibición seleccionadas.
Brilliant Earth (BRLT)는 Beyoncé의 Cowboy Carter 투어를 위해 맞춤 제작된 볼로 타이에서 영감을 받은 한정판 다이아몬드 비 펜던트 목걸이를 공개했습니다. 시카고 공연에서 착용한 원본 볼로 타이는 왕관을 쓴 벌 모양에 14.46캐럿 천연 흑다이아몬드와 1,046개의 다이아몬드(총 5.7캐럿)가 재활용 18K 옐로우 골드에 세팅되어 있습니다.
한정판 소비자용 버전은 595달러에 판매되며, 천연 다이아몬드와 조절 가능한 16~18인치 재활용 골드 체인을 특징으로 합니다. 이 제품은 BrilliantEarth.com과 일부 쇼룸에서 구매할 수 있습니다.
Brilliant Earth (BRLT) a dévoilé un collier pendentif Abeille Diamant en édition limitée, inspiré d'un bolo personnalisé créé pour la tournée Cowboy Carter de Beyoncé. Le bolo original, porté lors de sa performance à Chicago, présente une abeille couronnée sertie d'un diamant noir naturel de 14,46 carats et de 1 046 diamants (poids total de 5,7 carats) montés sur de l'or jaune 18 carats recyclé.
La version grand public en édition limitée est vendue au prix de 595 $ et comprend des diamants naturels ainsi qu'une chaîne réglable en or recyclé de 16 à 18 pouces. La pièce sera disponible sur BrilliantEarth.com et dans certains showrooms sélectionnés.
Brilliant Earth (BRLT) hat eine limitierte Auflage einer Diamanten-Bienen-Anhänger-Halskette vorgestellt, die von einer maßgeschneiderten Bolo-Krawatte inspiriert ist, die für Beyoncés Cowboy Carter Tour entworfen wurde. Die originale Bolo-Krawatte, die während ihres Auftritts in Chicago getragen wurde, zeigt eine bienenförmige Krone mit einem 14,46-Karat natürlichen schwarzen Diamanten und 1.046 Diamanten (insgesamt 5,7 Karat), gefasst in recyceltem 18-karätigem Gelbgold.
Die limitierte Verbraucher-Version kostet 595 US-Dollar und verfügt über natürliche Diamanten sowie eine verstellbare Kette aus recyceltem Gold mit einer Länge von 16 bis 18 Zoll. Das Schmuckstück ist auf BrilliantEarth.com und in ausgewählten Showrooms erhältlich.
- Partnership with global superstar Beyoncé showcases brand visibility and cultural relevance
- Limited edition product launch capitalizes on Beyoncé's popularity and tour momentum
- Strategic pricing at $595 makes the product accessible to broader consumer base
- Limited quantity availability may restrict potential revenue impact
- Success depends heavily on Beyoncé's tour performance and continued popularity
Brand Launches Limited Edition Diamond Bee Pendant Inspired By Queen Bey’s Iconic Country Western Style
SAN FRANCISCO, May 22, 2025 (GLOBE NEWSWIRE) -- Brilliant Earth, a leader in ethically sourced fine jewelry, proudly unveils its limited-edition Diamond Bee Pendant necklace, inspired by the custom bolo tie crafted for Beyoncé and worn during her show-stopping Chicago performance on the Cowboy Carter Tour at Soldier Field on Saturday. The exclusive piece worn by Beyonce captures her singular brilliance and a bespoke design that reflects her bold Western aesthetic.
Inspired by Beyoncé’s breakthrough album Cowboy Carter, and her iconic Queen Bey persona, this exceptional one-of-a-kind bolo tie features a crown-wearing bee with a striking 14.46-carat natural black diamond, complemented by 1,046 diamonds (5.7 total carat weight) set in repurposed 18K yellow gold.
“Beyoncé is a treasure, and so is this pendant,” said Pam Catlett, Chief Brand Officer at Brilliant Earth. “Our extraordinary design team channeled her transformative artistry into a piece that celebrates her cultural impact and our craftsmanship. It is an honor and delight for our brand to celebrate Beyonce’s iconic artistry and her unrelenting and inspiring commitment to self-expression.”
This marks a watershed moment in the growth and evolution of the Brilliant Earth brand as a leader and innovator in today’s culture. For over two decades, the Company has defined excellence through uncompromising artistry, bold self-expression, masterful craftsmanship, industry leading standards, and exceptional quality.
Inspired by the custom bolo necklace, the Company launched a Diamond Bee Pendant necklace, bringing this distinctive aesthetic to life as a limited-edition piece. The necklace captures this unparalleled spirit with shimmering rows of natural diamonds and an adjustable 16-to-18-inch chain and is crafted with repurposed gold. With only a select number made, and only available for a limited time, the necklace embodies a refined artistry that captures the cultural significance of Beyonce’s Cowboy Carter evolution.
Limited-Edition Diamond Bee Pendant necklace details:
- Retails for
$595 - Available in limited quantity at BrilliantEarth.com and select Brilliant Earth showrooms
- Adjustable repurposed gold chain from 16-to-18 inches
- Embedded with sparkling natural diamonds
About Brilliant Earth
Brilliant Earth is an industry-disrupting global leader in ethically sourced fine jewelry. The Company's mission since its founding in 2005 has been to create a more transparent, sustainable, and compassionate jewelry industry. With a premium brand, curated proprietary product assortment, seamless omnichannel shopping experience, asset-light, data driven business model, Brilliant Earth is transforming the jewelry industry. 2024 full year Net Sales were
Contacts:
Investor Relations:
Colin Bourland
investorrelations@brilliantearth.com
Colleen Clarke
VP, Integrated Marketing
colleen.clarke@brilliantearth.com
Photos accompanying this announcement are available at:
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