Brilliant Earth Launches The Solstice Collection, a Limited-Edition Swiss Watch Collection and its First Entry into the Category

Brilliant Earth (Nasdaq: BRLT) launched The Solstice Collection, a limited-edition Swiss watch line marking its 20th anniversary and first entry into horology.

Rhea-AI Summary

Brilliant Earth (Nasdaq: BRLT) launched The Solstice Collection, a limited-edition Swiss watch line marking its 20th anniversary and first entry into horology.

The collection includes 100 numbered, Swiss-made automatic timepieces in two editions, created with Louis Erard, priced at $3,995 and $4,995.

Positive

• Launch of first Swiss watch collection, expanding beyond core jewelry category
• 100-piece numbered, limited-edition run positioned for collectors
• Partnership with Louis Erard, an independent Swiss watchmaker with ~100 years of heritage
• Premium pricing: $3,995 Summer Solstice and $4,995 Winter Solstice
• Distribution via BrilliantEarth.com and select U.S. showrooms starting July 2026

Negative

• None.

Argus Jul 9 session 2 alerts

+3.57% close to close 0.2x rel. volume Open Argus

Details

Market reaction after limited-edition Swiss watch collection launch: BRLT +3.57% in the Jul 9 session

$18.05M Market Cap

In the Jul 9 session, BRLT gained 3.57%, reflecting a moderate positive market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The limited 100-piece Solstice Collection marks Brilliant Earth’s first move into Swiss watches, lay...

Analysis

The limited 100-piece Solstice Collection marks Brilliant Earth’s first move into Swiss watches, layering a new luxury category onto a footprint of 43 U.S. showrooms and customers in 50+ countries while execution and demand for this niche line remain key watchpoints.

Key Figures

Limited-edition pieces: 100 pieces Summer Solstice pieces: 65 pieces Winter Solstice pieces: 35 pieces +5 more

Limited-edition pieces

100 pieces

Total Solstice Collection Swiss-made timepieces

Summer Solstice pieces

65 pieces

Summer Solstice edition within 100-piece collection

Winter Solstice pieces

35 pieces

Winter Solstice edition within 100-piece collection

Summer Solstice price

$3,995

Retail price per Summer Solstice watch

Winter Solstice price

$4,995

Retail price per Winter Solstice watch

Showroom count

43 showrooms

Brilliant Earth locations across the United States

Customer countries

50+ countries

Customer reach worldwide

Anniversary milestone

20 years

Brand anniversary marked by Solstice Collection launch

Historical Context

5 past events · Latest: May 13

5 events

1. May 13

   investor conferences

   24h Move

   +2.4%

   Announcement of participation in two upcoming investor conferences with webcast access.

2. May 06

   earnings results

   24h Move

   +0.0%

   Q1 2026 results with 6% net sales growth but negative Adjusted EBITDA.

3. Apr 15

   earnings date notice

   24h Move

   +2.2%

   Scheduling notice for Q1 2026 earnings release and accompanying conference call.

4. Mar 16

   conference participation

   24h Move

   +5.5%

   Planned participation in 38th Annual Roth Conference with investor meetings and panels.

5. Mar 05

   mission report

   24h Move

   -11.5%

   Release of 2025 Mission Report highlighting sustainability metrics and ESG achievements.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

horology, sapphire crystal, automatic timepiece

3 terms

horology technical

"its first step into horologySAN FRANCISCO, July 09, 2026"

Study and craft of measuring time and making timekeeping devices such as clocks and watches; it covers the science, engineering, design, repair, and collecting of timepieces. For investors, horology matters because it underpins industries from luxury watchmakers to precision instrument makers and affects product value, brand prestige, manufacturing costs, supply chains, and the collectible market—think of it like the anatomy and craftsmanship behind a valuable mechanical object.

sapphire crystal technical

"A polished stainless-steel case and sapphire crystal with anti-reflective"

A sapphire crystal is a hard, transparent material made from synthetic corundum (aluminum oxide) that is used as a protective window on devices like watches, camera lenses, and some electronic displays. It is prized for its scratch resistance and clarity—like a pane of glass that resists keys and coins—which can signal higher product quality, influence manufacturing costs, and affect supply-chain and pricing decisions that matter to investors.

automatic timepiece technical

"into the architecture of a classic Swiss automatic timepiece."

An automatic timepiece is a mechanical wristwatch that winds itself using the wearer’s regular arm movements, storing energy in a mainspring rather than relying on a battery. For investors, it signals a product category tied to craftsmanship, brand prestige, and secondary-market value—similar to how a handcrafted item differs from a mass-produced gadget—so sales, margin and resale trends in automatic watches can affect luxury and manufacturing company performance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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100 Limited-Edition Pieces Mark the Brand's 20th Anniversary and Its First Step into Horology

SAN FRANCISCO, July 09, 2026 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. ("Brilliant Earth" or the "Company") (Nasdaq: BRLT), an innovative, global leader in ethically sourced fine jewelry, today announced the launch of The Solstice Collection, its inaugural entry into Swiss watchmaking. Marking the brand's 20th anniversary, The Solstice Collection comprises 100 Swiss-made timepieces and represents a significant expansion of Brilliant Earth's 20-year commitment to intentional design, responsible craftsmanship, and artistry in fine jewelry.

Each Solstice timepiece is manufactured in Switzerland in partnership with Louis Erard, an independent Swiss watchmaker with nearly 100 years of horological heritage. The collection is offered in two editions: the Summer Solstice in Brilliant Earth’s signature green and the Winter Solstice in white. Of the 100 pieces available globally, 65 are Summer Solstice and 35 are Winter Solstice. "Brilliant Earth has always been in the business of marking life's most meaningful moments," said Beth Gerstein, Co-Founder and Chief Executive Officer of Brilliant Earth. "A timepiece is the ultimate expression of that mission: it doesn't just mark the moment; it measures every one that follows. We are thrilled to introduce this limited-edition collection to both commemorate our 20-year history and to enter a new category that consumers have been asking us to do for years.”

Swiss Craftsmanship and Distinctive Design

A polished stainless-steel case and sapphire crystal with anti-reflective coating house the collection's intricate grained dial incorporating design cues from the Company’s iconic Sol Collection. The dial also features applied baton indices and baguette diamond accents on the Winter Solstice. The design translates Brilliant Earth's proprietary design language of the Sol Collection, including the bright cut border edge on the watch crown, along with nature-inspired tones, restrained sophistication, and precision detailing, into the architecture of a classic Swiss automatic timepiece. "For years, customers have asked us to bring our design perspective into new categories, and watchmaking felt like the most natural answer," said Ms. Gerstein. "The Solstice Collection reflects the same values that have guided every decision we have made since 2005: intentional design, responsible sourcing, and an obsessive attention to detail. Watchmaking simply gave us a new canvas."

A 20th Anniversary Statement

Founded in 2005 by Beth Gerstein and Eric Grossberg with a mission to change the jewelry industry, Brilliant Earth has grown into a publicly traded company with 43 showrooms across the United States and customers in more than 50 countries worldwide. The Solstice Collection launches in honor of that 20-year milestone, both a commemoration of the brand's legacy and a signal of new market opportunity for the Company.

Availability and Pricing

The Solstice Collection launches in July 2026 exclusively at BrilliantEarth.com and in select Brilliant Earth showrooms. With only 100 pieces available globally, the Solstice Collection is positioned as a serious collector’s acquisition. The Summer Solstice retails for $3,995 and the Winter Solstice retails for $4,995. All 100 pieces are numbered and include a certificate of authenticity.

About Brilliant Earth

Founded in 2005, Brilliant Earth is a leader in ethically sourced fine jewelry, offering engagement rings, wedding bands, and fine jewelry crafted with responsibly sourced materials. In 2025, the Company reported full-year net sales of $437 million. Headquartered in San Francisco, the Company operates 43 showrooms across the United States and has served customers in more than 50 countries worldwide. For more information, visit BrilliantEarth.com.

Media Contact
Colleen Clarke
colleen.clarke@brilliantearth.com

Investor Relations
investorrelations@brilliantearth.com

PDF available: http://ml.globenewswire.com/Resource/Download/fcf4f37d-ed84-4037-9af0-9e1097ceca0f

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Brilliant Earth (Nasdaq: BRLT) Solstice Collection launched in July 2026?

The Solstice Collection is Brilliant Earth’s first Swiss-made watch line, launched for its 20th anniversary. According to Brilliant Earth, it includes 100 limited-edition automatic timepieces that translate the brand’s Sol jewelry design language into classic horology.

How many Solstice Collection Swiss watches is Brilliant Earth (BRLT) releasing?

Brilliant Earth is releasing 100 numbered Solstice Collection timepieces globally. According to Brilliant Earth, 65 pieces are the green Summer Solstice edition and 35 pieces are the white Winter Solstice edition, each sold with a certificate of authenticity.

What are the prices of Brilliant Earth (BRLT) Solstice Collection Summer and Winter Solstice watches?

The Summer Solstice watch is priced at $3,995 and the Winter Solstice at $4,995. According to Brilliant Earth, both Swiss-made automatic models are limited, numbered pieces positioned as serious collector acquisitions.

When and where can investors and customers buy Brilliant Earth (BRLT) Solstice Collection watches?

The Solstice Collection will be available starting July 2026 through BrilliantEarth.com and select showrooms. According to Brilliant Earth, distribution will leverage its existing U.S. retail footprint and global e-commerce platform for the 100-piece limited run.

How does the Solstice Collection expand Brilliant Earth (BRLT) beyond fine jewelry?

The Solstice Collection marks Brilliant Earth’s first entry into Swiss watchmaking, adding a new product category. According to Brilliant Earth, the watches extend its focus on intentional design, responsible craftsmanship, and Sol Collection aesthetics into horology.

Who is Louis Erard in Brilliant Earth (BRLT) Solstice Collection partnership?

Louis Erard is the independent Swiss watchmaker manufacturing the Solstice Collection for Brilliant Earth. According to Brilliant Earth, Louis Erard contributes nearly 100 years of horological heritage, supporting the launch of Swiss-made automatic timepieces in two limited editions.