Brilliant Earth Partners with Tennis Champion Madison Keys as First Athlete Brand Ambassador
Brilliant Earth (NASDAQ:BRLT) has announced a strategic partnership with tennis champion Madison Keys as their first athlete brand ambassador. Keys, currently ranked World No. 6 and the 2025 Australian Open champion, will collaborate on a limited-edition medallion necklace launching in August 2025.
The partnership follows Brilliant Earth's recent success with a Beyoncé-inspired Bee pendant necklace for her Cowboy Carter tour. The collaboration aligns with Keys' Kindness Wins foundation and Brilliant Earth's commitment to transforming the jewelry industry through responsible practices and inclusive values.
Brilliant Earth (NASDAQ:BRLT) ha annunciato una partnership strategica con la campionessa di tennis Madison Keys, che diventa la loro prima ambasciatrice sportiva del marchio. Keys, attualmente al sesto posto nel ranking mondiale e vincitrice degli Australian Open 2025, collaborerà alla creazione di una collana medaglione in edizione limitata che sarà lanciata nell'agosto 2025.
Questa collaborazione segue il recente successo di Brilliant Earth con una collana pendente a forma di ape ispirata a Beyoncé per il suo tour Cowboy Carter. L'iniziativa è in linea con la fondazione Kindness Wins di Keys e con l'impegno di Brilliant Earth a trasformare l'industria della gioielleria attraverso pratiche responsabili e valori inclusivi.
Brilliant Earth (NASDAQ:BRLT) ha anunciado una asociación estratégica con la campeona de tenis Madison Keys, convirtiéndose en su primera embajadora atleta de la marca. Keys, actualmente número 6 del mundo y campeona del Abierto de Australia 2025, colaborará en el lanzamiento de un collar medallón de edición limitada en agosto de 2025.
La asociación sigue al reciente éxito de Brilliant Earth con un collar colgante de abeja inspirado en Beyoncé para su gira Cowboy Carter. La colaboración está alineada con la fundación Kindness Wins de Keys y el compromiso de Brilliant Earth de transformar la industria de la joyería mediante prácticas responsables y valores inclusivos.
Brilliant Earth (NASDAQ:BRLT)는 테니스 챔피언 매디슨 키스와 전략적 파트너십을 발표하며, 그녀를 첫 번째 선수 브랜드 홍보대사로 임명했습니다. 현재 세계 랭킹 6위이자 2025년 호주 오픈 챔피언인 키스는 2025년 8월 출시 예정인 한정판 메달 목걸이 제작에 협력할 예정입니다.
이번 파트너십은 브릴리언트 어스가 최근 비욘세에서 영감을 받은 벌 모양 펜던트 목걸이로 카우보이 카터 투어에서 거둔 성공에 이은 것입니다. 이 협업은 키스의 Kindness Wins 재단과 책임 있는 관행과 포용적 가치를 통해 주얼리 산업을 변화시키려는 브릴리언트 어스의 약속과도 부합합니다.
Brilliant Earth (NASDAQ:BRLT) a annoncé un partenariat stratégique avec la championne de tennis Madison Keys, qui devient leur première ambassadrice sportive. Keys, actuellement classée numéro 6 mondiale et championne de l'Open d'Australie 2025, collaborera à la création d'un collier médaillon en édition limitée qui sera lancé en août 2025.
Ce partenariat fait suite au récent succès de Brilliant Earth avec un pendentif abeille inspiré par Beyoncé pour sa tournée Cowboy Carter. Cette collaboration s'aligne avec la fondation Kindness Wins de Keys et l'engagement de Brilliant Earth à transformer l'industrie de la joaillerie grâce à des pratiques responsables et des valeurs inclusives.
Brilliant Earth (NASDAQ:BRLT) hat eine strategische Partnerschaft mit der Tennisspielerin Madison Keys bekannt gegeben, die ihre erste Sport-Botschafterin der Marke wird. Keys, derzeit auf Platz 6 der Weltrangliste und Siegerin der Australian Open 2025, wird an einer limitierte Medaillon-Halskette mitarbeiten, die im August 2025 auf den Markt kommt.
Die Partnerschaft folgt auf den jüngsten Erfolg von Brilliant Earth mit einer von Beyoncé inspirierten Bienen-Anhänger-Halskette für ihre Cowboy Carter Tour. Die Zusammenarbeit steht im Einklang mit Keys’ Kindness Wins Stiftung und Brilliant Earths Engagement, die Schmuckindustrie durch verantwortungsbewusste Praktiken und inklusive Werte zu verändern.
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SAN FRANCISCO, June 26, 2025 (GLOBE NEWSWIRE) -- Brilliant Earth today announced a new partnership with tennis superstar Madison Keys, marking the brand’s strategic entry into professional sports with its first athlete ambassador. The collaboration unites the 2025 Australian Open champion- one of tennis’s most dynamic stars- with a brand that shares her commitment to excellence, authenticity, and making a positive impact, creating a powerful alliance that will spotlight both Keys’ ongoing pursuit of Grand Slam glory and Brilliant Earth’s mission to transform the jewelry industry.
Keys, currently ranked as World No. 6, brings the same meticulous precision and unwavering focus that has defined her tennis career to her creative collaboration with Brilliant Earth, where her quiet confidence and authentic self-expression will be celebrated in a limited-edition medallion necklace, set to debut this August. This deeply personal piece represents Brilliant Earth’s distinctive artistry and craftsmanship with designs that resonate with cultural icons. Following the brand’s recent success with a Bee pendant necklace inspired by the bolo tie created for, and worn by Beyonce during her Cowboy Carter tour, the collaboration with Keys demonstrates how the jewelry leader transforms meaningful connections into exceptional, expressive pieces that celebrate both individual stories and shared values.
“We are honored to welcome Madison Keys as our first athlete ambassador,” said Pam Catlett, Chief Brand Officer for Brilliant Earth. “Madison’s dedication to her craft, her advocacy for kindness, and her authentic approach to life align perfectly with our mission to create jewelry that celebrates beauty and responsibility. Just as Madison creates unforgettable moments on the tennis court, we believe in crafting meaningful pieces that capture life's most precious experiences and milestones.”
Brilliant Earth’s commitment to inclusivity aligns with Keys’ Kindness Wins foundation which promotes “kindness to youth, kindness to self, and kindness to others in times of struggle.”
“I’m thrilled to join Brilliant Earth, a brand that stands on such strong values while constantly bringing innovation to its industry and for its consumers,” shared Keys. “Their jewelry tells a story of care and purpose, which I deeply admire. I look forward to sharing this journey with my fans and inspiring others to shine brightly in their own way.”
Tennis enthusiasts and jewelry lovers alike can experience the partnership’s unfolding story on both Keys and Brilliant Earth’s Instagram accounts, where exclusive behind-the-scenes content will showcase moments from Keys’ life both on and off the court, highlighting her carefully curated selection of Brilliant Earth’s most coveted pieces- from their signature diamond tennis bracelets to show-stopping statement earrings that complement her dynamic lifestyle and competitive spirit.
About Brilliant Earth
Brilliant Earth is an industry-disrupting global leader in ethically sourced fine jewelry. The Company's mission since its founding in 2005 has been to create a more transparent, sustainable, and compassionate jewelry industry. With a premium brand, curated proprietary product assortment, seamless omnichannel shopping experience, asset-light, data driven business model, Brilliant Earth is transforming the jewelry industry. 2024 full year Net Sales were
About Madison Keys
Madison Keys is an American professional tennis player and the 2025 Australian Open champion. With ten WTA Tour titles and a career-high ranking of World No. 5, Keys is a trailblazer in women’s tennis. Off the court, she is an advocate for kindness and empowerment through her foundation, Kindness Wins, and serves as an ambassador for FearlesslyGiRL, promoting anti-bullying initiatives.
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