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Brown & Brown enlists Anthropic, McKinsey and Accenture to help responsibly rewire the business for AI-first transformation

(Neutral)
(Very Positive)
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AI

Brown & Brown (NYSE: BRO) announced the next phase of its enterprise technology transformation, aiming to become an AI-first enterprise. The company is building AI as a foundational capability to scale across its 23,000 teammates, targeting growth, better customer experience, higher productivity and stronger business performance.

Brown & Brown selected Anthropic, McKinsey and Accenture to combine frontier AI, business transformation and governance expertise, and will deploy Anthropic’s Claude and Claude Code across the business. Early Claude Code pilots reported approximately 2x–8x developer productivity gains, an estimated 80–90% reduction in analysis and troubleshooting time in some use cases, and 80% of teammates rating its value 5 out of 5. The company is also creating a value management office to track adoption, business impact, ROI and controls as AI scales.

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Positive

  • 2x–8x developer productivity gains in early Claude Code pilots
  • Troubleshooting time reduced by an estimated 80–90% in certain AI-enabled workflows
  • 80% of participating teammates rated Claude Code’s value 5 out of 5
  • Plan to deploy Anthropic’s Claude to 23,000 teammates across the enterprise
  • Establishment of a value management office to track AI adoption, impact and ROI

Negative

  • None.

News Market Reaction – BRO

+0.54%
+0.54% Session close to close

In the Jul 23 session, BRO gained 0.54%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Two BRO directors bought 2,860 shares in the analyzed period. That insider activity provides context...
Analysis

Two BRO directors bought 2,860 shares in the analyzed period. That insider activity provides context for an AI transformation announcement centered on measurable outcomes. The effective S-3ASR and future adoption metrics remain relevant items to monitor.

Key Figures

Early productivity gains: up to 8x Productivity gains: 2x to 8x Troubleshooting reduction: 80–90% +3 more
6 metrics
Early productivity gains up to 8x Early Claude Code projects
Productivity gains 2x to 8x Select pilot teams
Troubleshooting reduction 80–90% Certain AI-enabled workflow use cases
Value rating 80% rating 5 out of 5 Claude Code rollout
Planned teammate deployment 23,000 teammates Ultimately deploy Anthropic’s Claude across the company
Global locations 700+ locations Company description

Previous AI Reports

1 past event · Latest: Jun 15 (Positive)
Same Type Pattern 1 events
Date Event Sentiment 24h Move Catalyst
Jun 15 AI risk program Positive -1.2% Cyber risk program launch focused on quantum exposure and AI-generated vulnerabilities

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

The tag-specific AI record showed a negative 24-hour reaction to the prior AI-related announcement.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Early Claude Code projects returned up to 8x productivity gains, 80–90% faster troubleshooting and strong teammate confidence

DAYTONA BEACH, Fla., July 23, 2026 (GLOBE NEWSWIRE) -- Brown & Brown, Inc. (the “Company”) today announced the next phase of its enterprise technology transformation: becoming an AI-first enterprise. This evolution is designed to responsibly leverage artificial intelligence (AI), rewire key business processes to accelerate growth, enhance customer experience, improve teammate productivity and strengthen business performance.

The Company is building AI as a foundational enterprise capability, designed to quickly scale across the business while empowering local teams to address customer and operational needs.

Encouraged by gains realized in initial pilot projects, Brown & Brown is entering the next phase of its AI journey. This phase will focus on thoughtfully expanding AI capabilities using Brown & Brown’s agile, entrepreneurial operating model to incubate AI solutions close to the business and customer, while quickly proving value and deploying capabilities at scale.

This enhanced model empowers local development to address business needs, while creating an operating platform that supports companywide adoption. To do this, the Company has selected Anthropic, McKinsey & Company and Accenture as partners, combining expertise in “frontier” AI, business transformation and governance to establish the guardrails, operating discipline and execution model needed to scale AI responsibly across the enterprise.

“Our teammates are Brown & Brown’s greatest differentiator, and we view AI as an enabler of their experience, specialization and judgment — not a replacement for it,” said Powell Brown, president and chief executive officer of Brown & Brown. “By responsibly implementing AI across our business, we can help teammates spend more time advising customers, building relationships and delivering the specialized solutions that set Brown & Brown apart. To do this well, we are bringing together the right mix of internal leadership and external partners who are leaders in this space.”

Becoming AI-first is more than just deploying technology. It means building a culture of continuous improvement and arming every teammate with the ability to work smarter, unlock creativity, move faster and deliver even greater value to customers. The Company will ultimately deploy Anthropic’s Claude across its 23,000 teammates and integrate AI into end-to-end workflows supporting customer service, operations, technology and corporate functions.

Jim Bramblet, senior managing director leading Accenture's U.S. Insurance business, said, “Brown & Brown is taking a forward-looking approach to using AI to help drive growth, improve efficiency and create value across the business. By combining Anthropic's advanced AI capabilities with Accenture's experience designing technology architectures, developing implementation roadmaps and supporting business transformation, this collaboration is focused on accelerating innovation, modernizing how work gets done and turning AI investments into measurable business outcomes.”

Brown & Brown is also establishing a value management office (VMO) to support disciplined execution and ongoing, outcomes-based evaluation of its AI initiatives. The office will monitor adoption, measure business impact and return on investment, and maintain controls as AI capabilities scale across the enterprise.

“We are excited to partner with Brown & Brown on this next chapter of its AI transformation. Brown & Brown has demonstrated a clear commitment to using AI to create meaningful value for its customers, teammates and shareholders. We look forward to helping the company redesign how work gets done and capture the full potential of AI at enterprise scale,” said Ari Libarikian, global co-lead of McKinsey’s Insurance Practice.

As part of its broader technology transformation, Brown & Brown will also deploy Claude Code across its entire software engineering organization to reimagine and implement an AI-enabled software development lifecycle, expected to improve developer productivity, strengthen software quality and accelerate delivery.

"Brown & Brown's engineers are using Claude Code to develop in hours what used to take days, cutting troubleshooting time dramatically and catching vulnerabilities that other tools missed — and the company is now expanding Claude from a handful of pilot teams to the entire enterprise," said Michael Hartman, head of Americas enterprise, Anthropic. "That's what becoming an AI-first enterprise looks like — proving the value first, then giving every teammate the same capability.

Early Claude Code usage across select pilot teams at Brown & Brown shows promising results:

  • Improved developer productivity: participating teams have reported productivity gains of approximately 2x to 8x, with certain work that previously took days completed in hours.
  • Enhanced security and code quality: AI-enabled workflows have reduced analysis and troubleshooting time by an estimated 80–90% in certain use cases and helped identify software vulnerabilities not detected by other tools.
  • Strong teammate adoption: participating teams reported high confidence in Claude Code, with 80% rating its value 5 out of 5 during the rollout.

Together, these efforts position Brown & Brown to scale responsible AI across its business while keeping teammates, customers, security and measurable outcomes at the center of its transformation.

About Brown & Brown Inc.

Brown & Brown, Inc. (NYSE: BRO) is a leading insurance brokerage firm delivering comprehensive and customized insurance solutions and specialization since 1939. With a global presence spanning 700+ locations and a team of more than 23,000 professionals, we are dedicated to delivering scalable, innovative strategies for our customers at every step of their growth journey. Learn more at BBrown.com.

Forward-Looking Statements

This press release contains forward-looking statements, including statements relating to Brown & Brown’s plans and expectations regarding AI, the next phase of its transformation, estimated efficiency improvements, teammate adoption metrics and statements regarding its early results and expected benefits. These statements are not historical facts but instead represent only Brown & Brown’s current belief regarding future events, many of which, by their nature, are inherently uncertain and outside of Brown & Brown’s control. It is possible that Brown & Brown’s actual results and financial condition may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. Further information concerning Brown & Brown and its business, including factors that potentially could materially affect Brown & Brown’s financial results and condition, as well as its other achievements, is contained in Brown & Brown’s filings with the Securities and Exchange Commission. Such factors include the requirement for additional resources and time to adequately respond to dynamics resulting from rapid technological change, including the increasing use of artificial intelligence and robotic processing automation; a cybersecurity attack or any other interruption in formation technology and/or data security that may impact our operations or the operations of third parties that support us; our reliance on vendors and other third parties to perform key functions of our business operations and provide services to our customers; improper disclosure of confidential information; and changes in data privacy and protection laws and regulations or any failure to comply with such laws and regulations. All forward-looking statements made herein are made only as of the date of this release, and Brown & Brown does not undertake any obligation to publicly update or correct any forward-looking statements to reflect events or circumstances that subsequently occur or of which Brown & Brown hereafter becomes aware.

For more information:

Jenny Goco
Vice President of Public Relations & Communications
(386) 333-6066
jenny.goco@bbrown.com  


FAQ

What AI-first transformation did Brown & Brown (NYSE: BRO) announce on July 23, 2026?

Brown & Brown announced a shift to become an AI-first enterprise, embedding AI across its business. According to the company, this transformation targets growth, improved customer experience, higher teammate productivity and stronger business performance by making AI a foundational, scalable enterprise capability.

Which partners are working with Brown & Brown (BRO) on its AI strategy?

Brown & Brown selected Anthropic, McKinsey & Company and Accenture to support its AI strategy. According to the company, Anthropic brings frontier AI, while McKinsey and Accenture contribute business transformation, architecture, governance and execution expertise to scale AI responsibly across the enterprise.

How will Brown & Brown (BRO) use Anthropic’s Claude across its 23,000 teammates?

Brown & Brown plans to deploy Anthropic’s Claude to all 23,000 teammates and integrate it into workflows. According to the company, AI will support customer service, operations, technology and corporate functions, enabling teammates to work smarter while focusing more on advising customers and relationships.

What productivity gains did Brown & Brown (BRO) report from Claude Code pilots?

Early Claude Code pilots at Brown & Brown showed approximately 2x–8x developer productivity gains. According to the company, some work that previously took days was completed in hours, indicating significant efficiency improvements in its software engineering organization.

How did Claude Code affect troubleshooting time and software quality at Brown & Brown (BRO)?

Claude Code reduced analysis and troubleshooting time by an estimated 80–90% in certain use cases. According to the company, AI-enabled workflows also helped identify software vulnerabilities that other tools had not detected, supporting stronger security and code quality.

How are Brown & Brown (BRO) teammates responding to the use of Claude Code?

Teammate response to Claude Code has been positive, with 80% of participating teams rating its value 5 out of 5. According to Brown & Brown, this indicates strong confidence and adoption as AI capabilities expand beyond initial pilot groups.

What is the role of the value management office in Brown & Brown’s (BRO) AI program?

Brown & Brown is creating a value management office to oversee AI initiatives. According to the company, this office will monitor adoption, measure business impact and return on investment, and maintain controls as AI capabilities scale across the enterprise.