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Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters

Brightstar Lottery (NYSE: BRSL) signed an exclusive five-year extension with Sony Pictures for global Ghostbusters-themed omnichannel lottery licensing rights.

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Brightstar Lottery (NYSE: BRSL) signed an exclusive five-year extension with Sony Pictures for global Ghostbusters-themed omnichannel lottery licensing rights. The deal covers development and distribution of lottery games worldwide.

Brightstar has licensed Ghostbusters since 2015, launching 25+ games across 20+ lotteries, including instant tickets, Infinity Instants, Fast Play and eInstant formats.

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Positive

  • Five-year exclusive global Ghostbusters lottery licensing extension with Sony Pictures
  • Rights cover omnichannel formats including instant tickets, Infinity Instants, Fast Play and eInstant
  • Track record of 25+ Ghostbusters games with 20+ lotteries since 2015

Negative

  • None.
Argus Jul 1 session
+3.92% close to close Open Argus
Details

News Market Reaction – BRSL

On Jul 1, the day this news came out, BRSL closed 3.92% above the previous close.

Data tracked by StockTitan Argus for the Jul 1 session.

Key Figures

License extension term: 5 years Licensing start year: 2015 Number of games: more than 25 games +1 more
License extension term
5 years
Exclusive Ghostbusters omnichannel lottery licensing agreement with Sony Pictures
Licensing start year
2015
Brightstar has been a Ghostbusters licensee since this year
Number of games
more than 25 games
Ghostbusters-themed lottery games launched under the collaboration
Number of lotteries
over 20 lotteries
Global lotteries offering Ghostbusters-themed games

Historical Context

5 past events · Latest: Jun 24
5 events
  1. Jun 24

    Contract extension

    24h Move
    +0.0%

    Five-year Oregon Lottery tech contract extension with new terminals and signage.

  2. Jun 11

    Leadership change

    24h Move
    +1.9%

    Global Lottery CEO stepping down; new EVP/COO appointed over global operations.

  3. May 14

    Contract extension

    24h Move
    +1.4%

    Three-year TIPOS extension including up to 2,500 new mobile lottery terminals.

  4. May 12

    System upgrade deal

    24h Move
    -5.0%

    Extended Lottotech contract with advanced central system and full terminal refresh.

  5. May 12

    Earnings release

    24h Move
    -9.6%

    Q1 2026 revenue growth, higher EBITDA, dividend, and reaffirmed full‑year guidance.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

omnichannel
1 terms
omnichannel technical
"exclusive omnichannel lottery licensing rights to Ghostbusters"
A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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LONDON, July 1, 2026 /PRNewswire/ -- Brightstar Lottery PLC (NYSE: BRSL) ("Brightstar") announced today that it has signed an exclusive five-year extension agreement with Sony Pictures to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.

Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters

"Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences," said Stacey Kerr, Sony Pictures Entertainment Senior Vice President, Global Licensing. "We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide."

"Brightstar has been a proud licensee of Sony Pictures' Ghostbusters since 2015, and we're excited to continue bringing this fan-favorite franchise to life for players in new and engaging ways," said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services. "To date, this collaboration has launched more than 25 games with over 20 lotteries globally. The variety of games includes traditional instant tickets with high-definition symbols, Brightstar's patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game. With this contract extension, we're focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement."

About Brightstar Lottery PLC
Brightstar Lottery PLC (NYSE: BRSL) is a global leader in lottery focused on innovation and forward-thinking strategies and solutions, building on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the U.S. and eight of the world's 10 largest lotteries with central systems.  Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com or follow along on LinkedIn.

Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2025 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at www.brightstarlottery.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.

Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, mike.deangelis@brightstarlottery.com
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190

Ghostbusters TM & © 2026 Columbia Pictures Industries, Inc. All Rights Reserved.

© 2026 Brightstar Lottery PLC

The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.

 

Brightstar Lottery

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/brightstar-lottery-signs-five-year-extension-with-sony-pictures-for-exclusive-omnichannel-lottery-licensing-rights-to-ghostbusters-302814760.html

SOURCE Brightstar Lottery PLC

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Brightstar Lottery (NYSE: BRSL) announce about its Ghostbusters licensing deal on July 1, 2026?

Brightstar announced a new five-year extension of its exclusive Ghostbusters lottery licensing agreement with Sony Pictures. According to Brightstar, the deal continues global rights to develop and distribute Ghostbusters-themed omnichannel lottery games across multiple formats and markets worldwide.

How long is Brightstar Lottery's new Ghostbusters licensing extension with Sony Pictures (BRSL)?

The new Ghostbusters licensing extension runs for five years on an exclusive basis. According to Brightstar, this term secures continued global rights to create Ghostbusters-themed lottery games across retail instant tickets, Infinity Instants, Fast Play products and digital eInstant experiences.

What types of Ghostbusters lottery games does Brightstar Lottery (BRSL) offer under the Sony Pictures agreement?

Brightstar offers Ghostbusters-themed traditional instant tickets, patented Infinity Instants, Fast Play games and an exclusive eInstant title. According to Brightstar, these formats support an omnichannel strategy that blends physical and digital lottery experiences to engage players across multiple touchpoints globally.

How many Ghostbusters lottery games has Brightstar Lottery launched globally so far?

Brightstar reports launching more than 25 Ghostbusters-themed lottery games with over 20 lotteries worldwide. According to Brightstar, these titles span various formats, including high-definition instant tickets, Infinity Instants, Fast Play products and digital eInstant games across global markets.

Since when has Brightstar Lottery (NYSE: BRSL) been a Ghostbusters licensee for lottery products?

Brightstar has been a Ghostbusters lottery licensee since 2015 under its agreement with Sony Pictures. According to Brightstar, the relationship has expanded over time to include over 25 games and more than 20 lotteries using the Ghostbusters brand worldwide.

What does 'omnichannel Ghostbusters lottery experiences' mean for Brightstar Lottery (BRSL) investors?

Omnichannel Ghostbusters lottery experiences refer to coordinated games across retail and digital channels. According to Brightstar, the extended agreement supports new immersive formats, combining paper instant tickets, Infinity Instants, Fast Play and eInstant games to deepen player engagement with the Ghostbusters franchise.

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