Better Choice Company Board of Directors Approves Up to 55% Annual Royalty Distribution Plan from its Halo Brand

Rhea-AI Summary

Better Choice Company (NYSE: BTTR) has announced a significant shareholder royalty distribution plan approved by its Board of Directors. Under this new initiative, up to 55% of annual royalties generated by the company's flagship Halo brand will be distributed to stockholders of record as of December 31 each year.

The aggregate distribution amount will be determined annually by the Board of Directors through appropriate Board action. According to Chairman Michael Young, this unique royalty distribution plan demonstrates Better Choice's commitment to delivering long-term shareholder value from their premium pet nutrition brand Halo.

Positive

• Up to 55% of Halo brand annual royalties to be distributed to shareholders
• New revenue stream established for shareholders
• Commitment to regular annual distributions

Negative

• Actual distribution percentage may be lower than 55% maximum
• Distribution amount subject to Board discretion
• Distributions dependent on Halo brand performance

News Market Reaction – BTTR

+2.27%

1 alert

+2.27% News Effect

On the day this news was published, BTTR gained 2.27%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

TAMPA, Fla., March 17, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (“Better Choice” or the “Company”), a pet health and wellness company, today announced that its Board of Directors have approved a significant royalty distribution plan for shareholders. Under this new initiative, up to 55% of the annual royalties generated by the Company’s flagship Halo brand will be distributed annually to stockholders of record as of December 31 of the given year. The aggregate amount and other details of each such distribution shall be determined by the Company’s Board of Directors on an annual basis, and the declaration of each such distribution will be effected by appropriate Board action at such time.

Michael Young, Chairman of Better Choice, commented, “This unique royalty distribution plan underscores Better Choice’s commitment to delivering long-term value to our shareholders from our Halo brand, a trusted name in premium pet nutrition. This distribution plan will provide a consistent return to shareholders and reward those who have invested and believe in our vision.”

About Better Choice Company Inc.
Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo brand, which is focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
Better Choice Company, Inc.
Kent Cunningham, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Valter@KCSA.com

FAQ

What percentage of Halo brand royalties will BTTR distribute to shareholders?

Better Choice Company will distribute up to 55% of annual royalties generated by the Halo brand to shareholders.

When will BTTR shareholders be eligible for the Halo brand royalty distribution?

Shareholders of record as of December 31 of each year will be eligible for the annual royalty distribution.

How will Better Choice Company determine the royalty distribution amount for BTTR shareholders?

The aggregate distribution amount will be determined annually by the Company's Board of Directors through Board action.

What is the purpose of BTTR's new royalty distribution plan?

The plan aims to provide consistent returns to shareholders and reward investors who believe in the company's vision while delivering long-term value from the Halo brand.