Better Choice Company Completes Name Change to SRx Health Solutions Inc. and Begins Trading Under the Ticker Symbol ‘SRXH’ Today, Wednesday, April 30, 2025

Rhea-AI Summary

Better Choice Company has completed its transformation into SRx Health Solutions, marking a significant corporate evolution in the health and wellness sector. The company announced its new trading symbol 'SRXH' on the NYSE American stock market, effective April 30, 2025.

This strategic rebranding follows the successful completion of a business combination between Better Choice Company and SRx Health. The merged entity aims to position itself as a leading global health and wellness company, with a focused mission on delivering enhanced products and solutions for pets, people, and families.

Current shareholders require no action regarding this change, as the company maintains its listing on the NYSE American stock market, transitioning smoothly from the previous ticker symbol 'BTTR' to 'SRXH'.

Positive

• Successful completion of business combination with SRx Health, expanding into health and wellness sector
• Continued listing on NYSE American exchange maintained after transition

Negative

• None.

Insights

Financial Analyst

Better Choice Company completes transformation to SRx Health Solutions with new ticker SRXH, finalizing a strategic business combination that expands its market focus.

The press release details the completion of Better Choice Company's corporate transformation to SRx Health Solutions Inc., marked by a ticker symbol change from BTTR to SRXH on the NYSE American exchange. This represents the final step in the business combination between Better Choice Company and SRx Health that has now successfully closed.

The completion of this corporate action signals a strategic shift, as the combined entity is positioning itself as "a leading global health and wellness company" with an expanded focus on delivering products and solutions for "pets, people, and families." This suggests a broadening of the company's target market beyond Better Choice's previous focus.

For existing shareholders, the company notes that no action is required regarding their holdings during this transition, providing operational continuity. The continued listing on NYSE American maintains the company's public market accessibility.

While the announcement confirms the successful execution of this corporate action, it lacks specific details about the financial terms of the business combination, expected synergies, or concrete strategic initiatives for the combined entity. The press release serves primarily as procedural confirmation of the completion of previously announced corporate changes rather than introducing new strategic information.

The transition from a pet-focused company to a broader health and wellness entity represents a significant strategic shift, though investors would need additional information about integration plans and growth strategies to fully assess the long-term implications of this business combination.

TAMPA, Fla., April 30, 2025 (GLOBE NEWSWIRE) -- Better Choice Company, Inc. (NYSE American: BTTR) (NYSE American: SRXH) (“Better Choice” or the “Company”), a leading global health and wellness company, today announced completing its name change to SRx Health Solutions Inc. and the start of trading under the new ticker symbol ‘SRXH’ today, Wednesday, April 30, 2025. The Company will continue trading on the NYSE American stock market under the new symbol, and no action is needed by current shareholders.

This name and ticker change follows the successful closing of the business combination between Better Choice Company and SRx Health, pursuant to which the combined company will emerge as a leading global health and wellness company committed to delivering better products and solutions for pets, people, and families.

About SRx Health Solutions, Inc.
SRx Health Solutions Inc. is an integrated Canadian healthcare services provider that operates within the specialty healthcare industry. The SRx network extends across all ten Canadian provinces, making it one of the most accessible providers of comprehensive, integrated, and customized specialty healthcare services in the country. SRx combines years of industry knowledge, technology, and patient-centric focus to create strategies and solutions that consistently exceed client expectations and drive critical patient care initiatives aimed to improve the wellness of Canadians. For more information on SRx Health Solutions Inc., please visit www.srxhealth.ca.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
Better Choice Company, Inc.
Kent Cunningham, CEO

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
T: 212-896-1254
Valter@KCSA.com

FAQ

When does Better Choice Company (BTTR) start trading as SRXH on NYSE American?

Better Choice Company begins trading under the new ticker symbol SRXH on Wednesday, April 30, 2025, on the NYSE American stock market.

Do BTTR shareholders need to take any action for the ticker change to SRXH?

No, current shareholders of Better Choice Company (BTTR) do not need to take any action regarding the ticker symbol change to SRXH.

What is the reason for Better Choice Company changing its name to SRx Health Solutions?

The name change follows the successful business combination between Better Choice Company and SRx Health, creating a leading global health and wellness company focused on pets, people, and families.

What market will SRXH stock trade on after the name change from BTTR?

SRXH will continue trading on the NYSE American stock market, the same exchange where BTTR was previously listed.

What is the new focus of Better Choice Company after becoming SRx Health Solutions?

As SRx Health Solutions, the company will focus on being a leading global health and wellness company delivering better products and solutions for pets, people, and families.