e.l.f. Beauty, Inc. - ELF STOCK NEWS

e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX) by becoming the first beauty brand to test real-world commerce on the platform. Within its immersive e.l.f. UP! experience on Roblox, e.l.f. has launched a virtual kiosk where U.S. visitors aged 13 and up can purchase exclusive physical products, including an e.l.f. UP! Pets Hoodie and a selection of cruelty-free lip and SPF products.

The partnership also includes a $50,000 donation to the Humane Society to support animal welfare. The e.l.f. UP! experience has garnered a 96% positivity rating and distributed over one million free virtual items since its launch in November 2023. This initiative aims to merge beauty with immersive digital platforms, teaching the Roblox community about social commerce with purpose.

Renowned Roblox creators, such as SimplyALemon, are involved in designing virtual items, bringing an added layer of creativity and engagement to the project.

Keys Soulcare, founded by Alicia Keys and e.l.f. Beauty, collaborates with Amazon Alexa to create a unique, soulful experience for Echo users. This initiative, launched on June 26, 2024, offers holistic beauty and wellness rituals narrated by Alicia Keys herself. Customers can enable the Keys Soulcare theme by saying, “Alexa, enable the Keys Soulcare theme.” The experience includes uplifting affirmations, soulcare beauty and skincare tips, and personalized skincare ritual quizzes, all aimed at nurturing the whole self—inside and out. The collaboration emphasizes the connection between skin and soul, infusing Alexa interactions with positive energy and good vibes. It's designed to make daily routines empowering and reflective of Keys Soulcare's philosophy. This first-of-its-kind beauty industry collab integrates seamlessly into users' lives, offering inspiration and education through familiar technology.

Keys Soulcare, founded by Alicia Keys and e.l.f. Beauty, collaborates with Amazon Alexa in a groundbreaking beauty industry initiative. Launching June 26, Alexa users can enable the Keys Soulcare theme, narrated by Alicia Keys, to infuse their daily Alexa interactions with holistic beauty and wellness rituals. The theme offers uplifting affirmations, beauty tips, and personalized skincare ritual finders, enhancing users' daily routines with positivity and self-care. This collaboration seamlessly integrates Keys Soulcare's philosophy of nurturing the whole self, both inside and out, into Alexa's interactive experience.

e.l.f. SKIN has launched its eagerly awaited Bronzing Drops, available in three shades. The product is a nourishing tinted serum designed to give the skin a sun-kissed glow. The launch is accompanied by a humorous campaign titled 'Peculiar Behavior,' starring actress Jameela Jamil. The campaign, directed by Chris Sojka, humorously depicts the high demand for the product within the e.l.f. community. Bronzing Drops are rich in antioxidants, contain Vitamin E and sunflower seed oil, and are free from harmful chemicals like phthalates and parabens. They are also cruelty-free, vegan, and produced in Fair Trade Certified facilities. The product is now available on elfcosmetics.com and at major retailers like Target and Walmart, with a price of $12.

e.l.f. Beauty (NYSE: ELF) is set to debut a new episode of its documentary series “Show Your(s)e.l.f.” on June 6 at the 23rd Tribeca Festival. The series, focusing on self-expression, includes a short film featuring Chella Man, a deaf genderqueer artist, and will compete in the 2024 Tribeca X Award Competition. Other subjects include swimmer Anastasia Pagonis, activist Amanda Nguyen, and bionic pop artist Viktoria Modesta. e.l.f. aims to inspire positivity and inclusivity through these stories. This marks the first time in over a decade that a beauty brand has participated in the Tribeca Festival.

e.l.f. Beauty (NYSE: ELF) has announced its continued partnership with three-time world champion para swimmer Anastasia “Tas” Pagonis. The collaboration aims to boost inclusivity and accessibility within the beauty industry. Pagonis, who has been legally blind since age 14, previously featured in e.l.f.'s 'Show Your(s)e.l.f.' documentary. The partnership will include new content that provides a behind-the-scenes look at Pagonis's life as she prepares for the 2024 swimming season. Chief Marketing Officer Kory Marchisotto emphasized the company's commitment to positivity, inclusivity, and accessibility. Pagonis expressed her excitement, appreciating e.l.f.'s authentic storytelling approach.

e.l.f. Beauty (NYSE: ELF) reported outstanding financial results for Q4 and fiscal year 2024, achieving over $1 billion in net sales, a 77% increase compared to the previous year. The company saw a 71% rise in net sales for Q4 alone, with gross margins increasing by 180 basis points to 71%. Adjusted net income for Q4 was $30.8 million, and adjusted diluted earnings per share were $0.53. For the fiscal year, adjusted net income was $183.8 million, with adjusted diluted EPS of $3.18.

SG&A expenses rose significantly due to higher marketing, compensation, and operational costs. The company's cash position stood at $108.2 million, with long-term debt at $161.8 million. e.l.f. Beauty also acquired Naturium for $333 million, enhancing its skincare portfolio.

Looking ahead, the company expects a 20-22% increase in net sales for fiscal 2025, with adjusted net income projected between $187-191 million.

e.l.f. Cosmetics (NYSE: ELF) is making history as the first beauty brand to serve as a primary sponsor of a driver in the Indianapolis 500. Katherine Legge, the only female driver in this year's race, will be competing in an e.l.f. branded car. This initiative aims to promote inclusivity and women empowerment in racing. Besides the race, e.l.f. will offer various interactive experiences, including a 'Lip Oil Change' pit crew and a 500-drone show. Fans can also engage with the brand through a custom Roblox experience, a Snapchat AR lens, and a Twitch livestream. The event takes place on May 26, 2024, with coverage on NBC.

e.l.f. Beauty (NYSE: ELF) will discuss its Q4 fiscal 2024 results on May 22, 2024, at 4:30 p.m. ET. The webcast will be hosted by Tarang Amin and Mandy Fields. An archived version will be available for those unable to listen live.