Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
e.l.f. Beauty (NYSE:ELF) extends its sponsorship of driver Katherine Legge for a fourth Indy 500 season and will stage an eyes.lips.fuel. Fan Zone activation at the Indianapolis 500 on May 24, 2026. The activation features a replica race car, career artifacts, Roblox play zone, loyalty games, and personalization stations.
Legge is the only woman entered this year and aims for her fifth Indy 500 start; e.l.f. emphasizes visibility and inclusion for women in motorsports.
Well People (NYSE: ELF) announced a partnership with the Arbor Day Foundation on April 15, 2026 to support reforestation in California wildfire zones. The company said its donation will fund about 25,380 trees, focused on restoration after the Dixie Fire, and launched a limited-edition belt bag promotion.
Well People highlighted its EWG VERIFIED credentials and a promotion: consumers who buy Daygleamer Mineral Sunscreen Serum SPF 34 on wellpeople.com receive the co-branded recycled-material belt bag while supplies last.
rhode (NYSE: ELF) is hosting its first owned festival weekend experience in Indio, California on April 11, 2026. The invite-only event debuts the rhode x the Biebers collaboration with three products: Spotwear hydrocolloid stickers and limited-edition Peptide Lip Treatment and Peptide Eye Prep in banana-themed flavors.
Guests receive first access to upcoming launches, branded activations, live DJs, partners including Sephora, Spotify, Cash App, PATRÓN, Postmates, and operational support from The h.wood Group.
e.l.f. Beauty (NYSE: ELF) released Vanity Vandals, a 10-minute true crime–style mockumentary debuting March 31, 2026, with a theatrical premiere at TCL Chinese Theatre and digital distribution across social and streaming platforms. The campaign includes limited-time product bundles, a Save Our Sink contest (Apr 2–16), and immersive launch activations.
e.l.f. Beauty (NYSE: ELF) announced a year-long partnership with basketball star, musician and philanthropist Flau'jae Johnson to join its empowered.legendary.females. program. The collaboration includes a $75,000 donation to Johnson's More to 4 Foundation and a feature episode in e.l.f.'s Show Yourse.l.f. series.
The initiative emphasizes empowerment, mentorship, inclusivity and creative expression, highlighting Johnson's athletic and musical achievements and e.l.f.'s community-focused marketing strategy.
e.l.f. Beauty (NYSE: ELF) expands its three-year NWSL partnership for year two, adding Boston and Denver for 2026, signing rising star Ally Sentnor, and extending in-stadium and community activations. e.l.f. remains Presenting Partner of the NWSL Challenge Cup through 2027 and will reach all 16 NWSL markets.
Initiatives include Glow For Glory expansion, a SoccerGirl partnership, Broadcast Bootcamp support, athlete donations, and amplified fan experiences.
e.l.f. Beauty (NYSE: ELF) reported third quarter fiscal 2026 results for the period ended December 31, 2025, with Q3 net sales up 38% to $489.5M and nine-month net sales up 21% to $1,187.2M. Gross margin declined ~30 bps in Q3 and ~124 bps year-to-date. GAAP net income was $39.4M in Q3 and $75.7M for nine months; adjusted net income was $74.5M in Q3 and $166.5M year-to-date. Adjusted EBITDA was $123.0M (25% of sales) in Q3 and $276.3M (23%) for nine months. Cash was $196.8M and long-term debt was $816.7M as of December 31, 2025. The company raised fiscal 2026 guidance to $1.600-1.612B net sales, $323-326M adjusted EBITDA, and $3.05-3.10 adjusted diluted EPS.
e.l.f. Beauty (NYSE: ELF) launches a telenovela-inspired Big Game campaign titled “Melisa” airing Feb 8, 2026, starring Melissa McCarthy, Nicholas Gonzalez and Itatí Cantoral to promote Glow Reviver Lip Oil and celebrate inclusivity and Latin/Hispanic culture.
The campaign includes a Duolingo partnership offering a complimentary one-month Super Duolingo subscription to e.l.f. Beauty Squad members (promotion begins Feb 3, 2026), new episodic “Descubre e.l.f.ecto” content later in February, and a Peacock streaming spot plus TV, social and digital activation.
e.l.f. Beauty (NYSE: ELF) will report third quarter Fiscal 2026 results and hold a live webcast on Wednesday, February 4, 2026 at 4:30 p.m. ET. Management presenting will be Tarang Amin, chairman and CEO, and Mandy Fields, SVP and CFO. A press release with results will be issued before the webcast. The live webcast and an archived replay will be available at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations.
e.l.f. Beauty (NYSE: ELF) and Liquid Death launched a limited-edition cosmetics drop: e.l.f. x Liquid Death Lip Embalms, featuring black metal character Glothar and a new campaign jingle. The collection revives the brands' 2024 collaboration that sold out in 45 minutes and amassed millions of social views. The balms mimic Liquid Death cans and include flavored Squeeze Me hydrating formulas inspired by Liquid Death flavors (Severed Lime, Killer Cola, Doctor Death, Rest in Peach, Sweet Reaper). The collection is available in limited quantities on elfcosmetics.com and TikTok Shop beginning January 14, 2026. A themed Roblox experience (e.l.f. UP!) ties into the campaign.