Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (NYSE: ELF) officially launched at ULTA Beauty in Mexico on November 10, 2025, expanding availability of e.l.f. Cosmetics and e.l.f. SKIN across all ULTA Beauty stores in Mexico and on ULTA's e-commerce platform.
Key SKUs called out include Power Grip Primer, Halo Glow Liquid Filter, Glow Reviver Lip Oil Glimmer, Sheer For It Blush Tint, Holy Hydration! Thirst Burst Drops, and Holy Hydration! Makeup Melting Cleansing Balm. The move continues the retailer partnership and aims to increase accessibility and distribution for e.l.f. in the Mexican market.
e.l.f. Beauty (NYSE: ELF) reported results for Q2 and six months ended September 30, 2025, and issued Fiscal 2026 guidance on November 5, 2025.
Q2 net sales were $343.9M (+14% YoY) and six‑month net sales were $697.7M (+12% YoY). Gross margin was 69% (down ~165–190 bps). Q2 adjusted EBITDA was $66.2M (19% of sales), six‑month adjusted EBITDA was $153.3M (22% of sales, +4% YoY). GAAP net income was $3.0M for Q2 and $36.3M for six months; adjusted net income was $40.7M Q2 and $92.1M six months. Cash was $194.4M and long‑term debt $831.6M.
Fiscal 2026 outlook: Net sales $1.55–1.57B (+18–20%), adjusted EBITDA $302–306M, adjusted net income $165–168M, adjusted diluted EPS $2.80–2.85, diluted shares ~59M.
e.l.f. Beauty (NYSE: ELF) released its FY2025 Impact Report themed “the every” and launched the international consumer campaign “Give an e.l.f.” to amplify purpose-led work. Key FY2025 highlights include more than $2.5 million donated (≥2% of prior year profits), >140 leaders joining the Change the Board Game coalition, 75% of e.l.f. Cosmetics products priced at $10 or under, 73% of brand products made in Fair Trade Certified facilities, 100% of brush wood handles FSC-certified, and a 33% reduction in packaging intensity vs 2019 (exceeding the 2030 target).
The campaign features cultural icons and runs across digital, print and out-of-home placements, including Moynihan Train Hall and a two-page New York Times spread on Nov 2, 2025. Metrics exclude Rhode (acquired Aug 2025).
e.l.f. Beauty (NYSE: ELF) will host a live webcast to discuss its second quarter Fiscal 2026 results on Wednesday, November 5, 2025 at 4:30 p.m. ET. A press release with financial results will be issued prior to the webcast. The event will be hosted by Tarang Amin, chairman and CEO, and Mandy Fields, SVP and CFO. Investors can watch the live broadcast at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. An archived replay will be available at the same link for those who cannot join live.
Jamieson Wellness (TSX:JWEL) announced the appointment of Gayle Tait to its Board of Directors, effective October 27, 2025, and named her to the Governance, Compensation and Nominating Committee.
Tait brings 25+ years in global CPG and tech, including roles at Google Play, L'Oréal UK, and as CEO of Trove. She currently serves on the board of e.l.f. Beauty (NYSE: ELF) and supported e.l.f.’s international expansion and recent brand acquisitions.
The company framed the appointment as strengthening its digital and e-commerce expertise to accelerate growth in the VMS market.
e.l.f. Beauty (NYSE: ELF) announced that its e.l.f. Cosmetics brand is the first to run a native, shoppable in-stream element on Twitch, powered by Amazon Ads, enabling viewers to purchase products directly within live streams.
The eyes.lips.first. element debuts on e.l.f.'s e.l.f.YOU! Twitch channel and aims to drive measurable outcomes without interrupting viewing. Key engagement to date: 43.3M+ minutes watched, 800k+ chat messages, and 64,400+ minutes streamed.
Naturium (NYSE:ELF) launched its first-ever pop-up, The Consistency Club on Tour, a three-day roadshow in Los Angeles (Oct 3–5, 2025) to showcase its new campaign Every One, Every Where, Every Day. The event features immersive product experiences for hero SKUs (Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, Multi-Peptide Advanced Serum), personalized skin consultations, influencer appearances, limited-edition merch, samples, and a collaboration with Alfred Coffee. Tour dates/locations: Oct 3 The Brig (Abbot Kinney) 11am–6pm; Oct 4 Sportsman’s Lodge (Studio City) 10am–5pm; Oct 5 Melrose Farmer’s Market (West Hollywood) 9am–2pm.
e.l.f. Beauty (NYSE: ELF) launched the Animal Intelligence campaign on October 2, 2025, featuring pet influencers Luna, Venus and Blue Planet Pets across TikTok and Instagram.
The one-week community sweepstakes runs Oct 2–8, 2025, inviting fans to join the “Paw Squad” by submitting pet photos for a chance to be featured and to win Chewy.com prize packs. e.l.f. reaffirmed its vegan and double-certified cruelty-free status (PETA and Leaping Bunny) and donated $25,000 to Best Friends Animal Society. Campaign developed with eGEN; additional pet-led content planned later in 2025.
e.l.f. Beauty (NYSE: ELF) announces significant progress in its Change the Board Game initiative, which promotes boardroom inclusivity. The coalition has grown to include over 70 individual leaders and 20 organizations committed to increasing board diversity. e.l.f. Beauty stands out as one of only five U.S. public companies with a board comprising 67% women and 44% diverse members, significantly above the national averages of 28% women and 26% diverse directors.
New research from North Carolina A&T State University reveals that companies with above-average gender diversity on boards achieved 256% higher average Return on Equity (RoE) compared to those below average between 2018-2024. The initiative's partners include prominent organizations like Pink Chip, Latino Corporate Directors Association, and 50/50 Women on Boards.
e.l.f. Beauty (NYSE: ELF) has released a new episode of its award-winning film series Show Yourse.l.f., featuring professional soccer player Jess Carter of NJ/NY Gotham FC and England's national team. The purpose-driven series highlights Carter's journey in women's soccer and her role in inspiring the next generation of athletes.
The episode emphasizes e.l.f.'s commitment to democratizing access to beauty, sports, and dreams. In support of the launch, e.l.f. Beauty is making a donation to South Bronx United, a youth development organization using soccer for social change. The series, produced with OBERLAND, has previously featured notable changemakers and has received nominations for Tribeca X awards.