Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (ELF) announced its Q3 results for the period ending December 31, 2020, reporting a 10% net sales increase to $88.6 million compared to $80.8 million in Q3 2019. The growth was driven by e-commerce and retail strength. However, net income fell to $4.3 million from $8.0 million year-over-year. For the nine months, net sales rose 8% to $225.4 million, with an updated fiscal 2021 outlook predicting a 7-9% sales increase. Gross margins showed mixed trends, and SG&A costs rose significantly due to increased marketing and digital investments.
e.l.f. Cosmetics launches the Mint Melt collection, an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream. The collection offers a variety of products including eyeshadows, lip glosses, and face masks, all priced affordably starting at $4. Features include a cooling sensation, delightful mint aroma, and creamy neutral shades. The products are available exclusively at Walmart and online, with international rollout planned for late January and February.
e.l.f. Beauty (NYSE: ELF) announced a webcast to discuss its third quarter fiscal 2021 results scheduled for February 3, 2021, at 4:30 p.m. ET. The live broadcast will feature Tarang Amin, Chairman and CEO, and Mandy Fields, CFO. An archived version will be available post-event. This announcement follows e.l.f.'s strategy of inclusive and cruelty-free beauty, bolstered by the acquisition of W3LL People and the launch of Keys Soulcare with Alicia Keys. Investors can find more details on the investor relations website.
Keys Soulcare has launched six new dermatologist-developed clean skincare products, expanding its offerings from three initial products released in December 2020. Co-founded by Alicia Keys and Dr. Renée Snyder, the new items—Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm, and Skin Transformation Cream—focus on holistic beauty rituals and clean ingredients. Each product contains affirmations meant to enhance self-care, emphasizing the brand's vision of combining skincare with soulful intention.
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e.l.f. Cosmetics is launching a holiday album titled “e.l.f. the Hauls”, featuring five remixed holiday classics, while becoming the first beauty brand on the platform Triller. The album includes songs like “Jingle Bells” and “Joy to the World”, recorded by up-and-coming artists. Alongside the album, e.l.f. will release colorful mini music videos on multiple platforms, including Instagram and TikTok. The campaign aims to spread holiday cheer and support emerging artists, with products available online and at Target.
e.l.f. Cosmetics is expanding its reach to Gen Z through a collaboration with gaming influencer Loserfruit, integrating its products into the gaming community. With over 6.1 million daily Twitch users, e.l.f. aims to connect with fans who engage in video gaming. A recent survey revealed that 70% of e.l.f. fans play video games, highlighting the potential market. The partnership will launch 'e.l.f. U,' focusing on female gamer empowerment and engaging both male and female audiences. This initiative is in line with e.l.f.'s commitment to inclusivity and community building.
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e.l.f. Beauty (NYSE: ELF) reported a 7% increase in net sales for the three months ending September 30, 2020, totaling $72.4 million. This marks the seventh consecutive quarter of growth, boosted by digital sales and international expansion. Gross margin improved to 65%, up by 100 basis points. However, net income fell to $0.4 million or $0.01 per diluted share, down from $6.5 million in the same period last year. For fiscal 2021, the company anticipates a 5-7% increase in net sales with projected adjusted EBITDA of $57-60 million.
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