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elf Beauty Stock Price, News & Analysis

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Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.

e.l.f. Beauty Inc (NYSE: ELF) generates news across multiple fronts as one of the most dynamic companies in the mass-market beauty space. From strategic acquisitions that expand its brand portfolio to retail partnerships that extend its global reach, e.l.f. consistently makes headlines that matter to beauty industry observers and investors alike.

The company's news flow reflects its position as a disruptor in the cosmetics industry. Earnings announcements reveal how the affordable beauty segment performs across economic conditions, while product launches and brand acquisitions signal the company's growth strategy. e.l.f.'s unconventional marketing partnerships—spanning professional sports leagues, gaming platforms, and social media—generate coverage that highlights the brand's innovative approach to reaching younger consumers.

International expansion news tracks e.l.f.'s entry into new markets and retail partnerships, particularly in Europe where the company has been building distribution through major drugstore chains. Corporate governance initiatives, including board diversity programs, demonstrate the company's engagement beyond traditional beauty industry concerns. Retail partnership announcements reveal which channels are driving the company's accessibility mission.

Bookmark this page to follow e.l.f. Beauty's quarterly earnings reports, acquisition activity, retail expansion news, and marketing initiatives. Whether tracking the company's financial performance or monitoring its competitive moves in the beauty industry, this news feed provides the updates investors and industry followers need.

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e.l.f. Beauty (NYSE: ELF) announced participation in two upcoming investor conferences. On June 2, 2021, CEO Tarang Amin and CFO Mandy Fields will engage in a fireside chat at the William Blair Growth Stock Conference, which will be broadcast live. On June 3, 2021, Mandy Fields and CMO Kory Marchisotto will hold one-on-one meetings at the Piper Sandler Consumer Marketplace without a formal presentation. e.l.f. Beauty focuses on cruelty-free, inclusive cosmetics and has expanded its brand portfolio with W3LL PEOPLE and Keys Soulcare.

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e.l.f. Beauty (NYSE: ELF) will host a webcast on May 26, 2021, at 4:30 PM ET to discuss its fourth quarter fiscal 2021 results. The event will be led by Tarang Amin, Chairman and CEO, and Mandy Fields, Senior VP and CFO. A detailed press release will precede the webcast, outlining the Company's financial results. Participants can access the live broadcast at this link, with an archived version available afterward.

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e.l.f. Cosmetics has launched its branded channel on Twitch, making it the first major beauty brand to do so. The channel, e.l.f. You, will debut on May 9 at 7:30 PM EST, featuring weekly streams focused on the intersection of gaming and makeup. This initiative aims to promote female empowerment in the gaming community. The brand has previously collaborated with popular gamer Loserfruit, accumulating over 37,000 hours of content viewed. Additionally, a 'Game Up' contest will encourage female gamers to showcase their makeup looks on TikTok, with winners receiving equipment and mentorship.

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e.l.f. Cosmetics announces its partnership with TikTok and Enthusiast Gaming for the launch of TikTok Gamers Got Talent, premiering on May 9, 2021. This seven-week live series invites gamers to showcase their talents for a chance to win $25,000. e.l.f. aims to connect with the gaming community while promoting female empowerment. TikTok is known for its engagement with gaming culture, making this event a significant opportunity for both brands and participants.

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e.l.f. Cosmetics has partnered with beauty entrepreneur Jen Atkin to launch a limited edition collection, e.l.f. xx Jen Atkin. This collaboration features 6 beauty essentials embodying empowerment and inclusivity, including lip duos, a face palette, and a brow gel, priced between $5 and $20. The launch supports girls' empowerment, with e.l.f. pledging donations to Girls Inc. and The Girls' Network. The collection will be available on e.l.f. and Ulta's websites, with in-store availability at Ulta Beauty and Boots in the UK starting April 18.

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e.l.f. Cosmetics and Chipotle are collaborating to launch a limited edition beauty collection on March 10. The collection combines e.l.f.'s cruelty-free and vegan makeup ethos with Chipotle's commitment to responsibly-sourced food. The lineup includes a 12-piece eyeshadow palette, lip gloss, face sponge set, and a makeup bag, inspired by Chipotle ingredients. The collaboration follows a previous successful launch that sold out in minutes. Additionally, Chipotle will introduce the 'Eyes. Chips. Face. Bowl', a plant-based menu item available on the same day, featuring a variety of wholesome ingredients.

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Keys Soulcare, founded by Alicia Keys, has launched its clean and cruelty-free beauty products at Ulta Beauty, the largest beauty retailer in the U.S. The collection, visibly placed at store entrances for easy access, includes dermatologist-developed items like the Sage + Oat Milk Candle and Skin Transformation Cream. A virtual launch event will take place on February 18, featuring musical performances and discussions on self-care. Keys expresses excitement about the collaboration with Ulta Beauty, emphasizing their shared commitment to empowering customers and promoting wellness.

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e.l.f. Beauty (ELF) announced its Q3 results for the period ending December 31, 2020, reporting a 10% net sales increase to $88.6 million compared to $80.8 million in Q3 2019. The growth was driven by e-commerce and retail strength. However, net income fell to $4.3 million from $8.0 million year-over-year. For the nine months, net sales rose 8% to $225.4 million, with an updated fiscal 2021 outlook predicting a 7-9% sales increase. Gross margins showed mixed trends, and SG&A costs rose significantly due to increased marketing and digital investments.

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e.l.f. Cosmetics launches the Mint Melt collection, an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream. The collection offers a variety of products including eyeshadows, lip glosses, and face masks, all priced affordably starting at $4. Features include a cooling sensation, delightful mint aroma, and creamy neutral shades. The products are available exclusively at Walmart and online, with international rollout planned for late January and February.

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e.l.f. Beauty (NYSE: ELF) announced a webcast to discuss its third quarter fiscal 2021 results scheduled for February 3, 2021, at 4:30 p.m. ET. The live broadcast will feature Tarang Amin, Chairman and CEO, and Mandy Fields, CFO. An archived version will be available post-event. This announcement follows e.l.f.'s strategy of inclusive and cruelty-free beauty, bolstered by the acquisition of W3LL People and the launch of Keys Soulcare with Alicia Keys. Investors can find more details on the investor relations website.

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FAQ

What is the current stock price of elf Beauty (ELF)?

The current stock price of elf Beauty (ELF) is $86.58 as of January 12, 2026.

What is the market cap of elf Beauty (ELF)?

The market cap of elf Beauty (ELF) is approximately 5.2B.
elf Beauty

NYSE:ELF

ELF Rankings

ELF Stock Data

5.19B
58.27M
2.6%
104.22%
10.01%
Household & Personal Products
Perfumes, Cosmetics & Other Toilet Preparations
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United States
OAKLAND