e.l.f. Beauty, Inc. reports news on its multi-brand beauty business, including cosmetics, skin care and beauty accessories sold through retail and e-commerce channels. The company’s portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode, with products positioned around accessibility, clean and vegan formulations, and broad consumer reach.
Recurring updates cover financial results, brand launches, retail distribution, product collaborations, creator and athlete partnerships, and culture-led marketing campaigns. Company news also highlights rhode retail expansion, e.l.f. Cosmetics sponsorships and entertainment initiatives, and the brand portfolio’s efforts to connect beauty products with sports, music, social media and consumer community events.
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e.l.f. Cosmetics is enhancing its entertainment strategy with the launch of a new digital series, "Vanity Table Talk", hosted by actress Jennifer Coolidge. Premiering tomorrow, the series merges elements of late-night talk shows and TikTok's Get Ready With Me format. Coolidge will share comedic insights related to her makeup routine and e.l.f. products. To celebrate the launch, e.l.f. will donate $100,000 to Rise for Animals, a national animal rights organization. Upcoming episodes will feature Ashley Park and Ziwe, focusing on beauty trends and application tips. The series aims to promote self-expression through makeup, showcasing e.l.f.'s product innovations each month on social platforms including YouTube, Instagram, and TikTok.
e.l.f. Cosmetics and American Eagle are launching a limited edition makeup and skincare collection aimed at Gen Z. This collaboration is a first for both brands, featuring denim-inspired products that include the Denim Daze Eyeshadow Palette priced at $16 and Perfect pHIT Lip Balm for $8. Key elements of the collection incorporate unique branding elements from both brands, such as the iconic AE denim tag. The collection will be available starting March 30 on e.l.f.'s website, American Eagle's website, and select stores. Fans are encouraged to participate in a promotional campaign featuring the 'From Selfie to Belfie' challenge.