Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
The Future X, a new pop group formed through TikTok, is set to release their debut single next month under Columbia Records. The group includes three singers and four dancers, all selected from over 300 million views generated by the hashtag #NextInMusic. They will perform live in March 2022, supporting Now United's arena tour in Brazil. Additionally, e.l.f. Cosmetics is launching a TikTok challenge to find makeup artists for the group, promoting engagement with fans and aspiring creators.
e.l.f. Cosmetics has announced a significant reformulation of over 350 products to align with the clean beauty movement, adhering to EU Cosmetics Regulation and FDA standards. The company has banned over 1,600 harmful ingredients and emphasizes vegan and cruelty-free formulations. Their new Pure Skin collection features dermatologist-developed products, priced at just $9 each. e.l.f. aims to make clean beauty accessible without sacrificing value. The products are available online and at major retailers like Target, Walmart, and ULTA Beauty.
e.l.f. Beauty (NYSE: ELF) has announced a webcast scheduled for February 2, 2022, at 4:30 p.m. ET to discuss its third quarter fiscal 2022 results. The webcast will be hosted by CEO Tarang Amin and CFO Mandy Fields, following a press release that will detail the Company’s financial performance. e.l.f. Beauty is recognized for its commitment to inclusive, cruelty-free beauty, bolstered by the introduction of clean-beauty brand Well People and Keys Soulcare, a brand developed with Alicia Keys, enhancing its product portfolio.
e.l.f. Cosmetics introduces the limited-edition Cookies ‘N’ Dreams collection, featuring 13 clean beauty products inspired by ice cream flavors. Available exclusively at elfcosmetics.com and Walmart in the U.S., the collection launches on January 20, with early access for loyalty members on January 19. Products start at just $4, making them an affordable indulgence. Notable items include the Just the Cream Putty Primer and the Cookies ‘N’ Dreams Eyeshadow Palette.
e.l.f. Cosmetics has launched its first TikTok-native holiday film titled 'BIG MOOD, BIG E.L.F.ING CITY,' showcasing a unique crowdsourced approach involving TikTok creators. The movie features TikTok influencers and everyday users, with 12 winners selected to appear alongside top creators. The storyline highlights Ash's adventure in the city, aided by popular e.l.f. products. Additionally, an original holiday album titled 'e.l.f. the Hauls' accompanies the film, featuring remixed holiday classics. This initiative aligns with e.l.f.'s mission to empower its community through creativity and participation.
e.l.f. Beauty has announced a significant milestone in its Project Unicorn initiative, eliminating over one million pounds of packaging materials since its launch in 2019. The initiative aims to streamline product packaging across more than 200 SKUs while promoting sustainability. Key achievements include the removal of secondary cartons and a notable 66,000 pounds reduction from a single product, the Clear Lip Lacquer. The company continues to focus on environmentally friendly practices, emphasizing its commitment to reducing its packaging footprint.
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e.l.f. Beauty reported a 27% increase in net sales for Q2 FY2022, reaching $91.9 million. The company gained 30 basis points in market share in the U.S. color cosmetics segment, marking its eleventh consecutive quarter of sales growth. Gross margin decreased to 63%, impacted by rising freight costs and foreign exchange rates. SG&A expenses rose to $50.4 million, or 55% of sales. For FY2022, e.l.f. raised its net sales guidance to $364-$370 million, reflecting expected growth of 14-16%.
e.l.f. Beauty (NYSE: ELF) announced a webcast scheduled for November 3, 2021, at 4:30 PM ET to discuss its second quarter fiscal 2022 results. The webcast will feature Chairman and CEO Tarang Amin and CFO Mandy Fields. A press release with detailed results will be issued prior to the event. The discussion will be available live and archived on their investor relations webpage. e.l.f. Beauty emphasizes its commitment to inclusive and cruelty-free beauty and continues to expand its portfolio with brands like W3LL PEOPLE and Keys Soulcare.
WƎLL PEOPLE, a clean beauty brand, is launching a new skincare collection featuring five dermatologist-developed products: a moisturizer, cleanser, exfoliating powder, eye gel-cream, and facial oil. All products are infused with plant-powered ingredients like snow mushroom and aloe juice, emphasizing long-term skin health.
The collection is vegan, gluten-free, and cruelty-free, free from synthetic fillers and over 1,700 harmful additives. Available on October 15 at w3llpeople.com, the line supports eco-friendly packaging, aligning with the company's commitment to wellness and self-care.