Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Beauty (NYSE: ELF) announced a webcast scheduled for November 3, 2021, at 4:30 PM ET to discuss its second quarter fiscal 2022 results. The webcast will feature Chairman and CEO Tarang Amin and CFO Mandy Fields. A press release with detailed results will be issued prior to the event. The discussion will be available live and archived on their investor relations webpage. e.l.f. Beauty emphasizes its commitment to inclusive and cruelty-free beauty and continues to expand its portfolio with brands like W3LL PEOPLE and Keys Soulcare.
WƎLL PEOPLE, a clean beauty brand, is launching a new skincare collection featuring five dermatologist-developed products: a moisturizer, cleanser, exfoliating powder, eye gel-cream, and facial oil. All products are infused with plant-powered ingredients like snow mushroom and aloe juice, emphasizing long-term skin health.
The collection is vegan, gluten-free, and cruelty-free, free from synthetic fillers and over 1,700 harmful additives. Available on October 15 at w3llpeople.com, the line supports eco-friendly packaging, aligning with the company's commitment to wellness and self-care.
e.l.f. Cosmetics announces the launch of Big Mood Mascara, a clean, cruelty-free, and vegan product designed to provide mega volume and lift for lashes. Partnering with artist Tierra Whack, the campaign promotes creativity and self-expression with a catchy song and influencer collaborations on TikTok. The mascara features an hourglass-shaped brush and a creamy formula for easy application, priced at just $7. Additionally, e.l.f. contributes $25,000 to Women’s Way of Philadelphia to support gender equality initiatives. Big Mood Mascara is now available in the U.S., Canada, and select European countries.
e.l.f. Beauty (NYSE: ELF) reported a remarkable 50% increase in net sales for Q1 fiscal 2022, reaching $97.0 million. The growth is attributed to strong demand in color cosmetics, outperforming competitors per Nielsen's data. However, the gross margin declined by 340 basis points to 63.8%, impacted by foreign exchange rates and rising expenses. The company has raised its fiscal 2022 outlook, predicting net sales of $357-364 million, up from $343-350 million. Adjusted diluted earnings per share are now expected to be $0.65-0.68.
e.l.f. Beauty (NYSE: ELF) announced a webcast on August 4, 2021, at 4:30 p.m. ET to discuss its Q1 fiscal 2022 results. The event will be led by CEO Tarang Amin and CFO Mandy Fields. A press release with detailed financial results will precede the webcast, available for live streaming at investor.elfbeauty.com. e.l.f. Beauty, known for its cruelty-free and inclusive beauty products, is expanding its brand portfolio with clean beauty initiatives.
e.l.f. Cosmetics launched the limited-edition Electric Mood collection, inspired by music artists Tove Lo, Pitizion, and Tiana Major9. This collection emerged from Beautyscape, a competition empowering beauty's rising stars and involving participants from Girls Inc.. The collection features innovative products, such as the Disco Glitz Brow & Eye Kit and the Feeling Lucky Eyeshadow Palette. Consumers can access the collection early through The DROPSHOP by Afterpay starting June 29, with general access available from July 1. This initiative reaffirms e.l.f.'s commitment to affordable beauty and self-expression.
W3LL PEOPLE, a leading clean beauty brand, is celebrating its 13th anniversary with a revitalized brand direction featuring new look, formulas, and products. The company continues its commitment to high-performance, plant-powered cosmetics, asserting that clean beauty outperforms conventional products. The updated packaging is sustainable and user-friendly, while over 35 products have been verified by the Environmental Working Group (EWG). W3LL PEOPLE aims to enhance accessibility through various retail partnerships, including Target and Ulta Beauty, maintaining its ethos of purity and responsibility.
e.l.f. Cosmetics has launched its first collection of NFTs, dubbed #CryptoCosmetics, featuring three popular products: Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm. This limited collection, branded as Ne.l.f.Ts, will be available for purchase on the Bitski platform starting June 18, 2021, with only nine collectibles in total. Prices are set at $9, $6, and $5 respectively, matching the retail prices of the physical products. The initiative showcases e.l.f.'s commitment to innovation and sustainability by partnering with Bitski to ensure eco-friendly transactions.
e.l.f. Beauty (NYSE: ELF) reported strong fiscal 2021 results, highlighting a 24% growth in fourth-quarter net sales, reaching $92.7 million. The company achieved a 12% increase in net sales for the year to $318.1 million. Notably, e.l.f. was the only top 5 U.S. color cosmetics brand with growth during this period. The firm anticipates 8-10% net sales growth for fiscal 2022. Financial metrics showed a gross margin of 64.8% for the year and diluted EPS of $0.12 on a GAAP basis.
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