elf Beauty Stock Price, News & Analysis

Keys Soulcare, founded by Alicia Keys, has launched its clean and cruelty-free beauty products at Ulta Beauty, the largest beauty retailer in the U.S. The collection, visibly placed at store entrances for easy access, includes dermatologist-developed items like the Sage + Oat Milk Candle and Skin Transformation Cream. A virtual launch event will take place on February 18, featuring musical performances and discussions on self-care. Keys expresses excitement about the collaboration with Ulta Beauty, emphasizing their shared commitment to empowering customers and promoting wellness.

e.l.f. Beauty (ELF) announced its Q3 results for the period ending December 31, 2020, reporting a 10% net sales increase to $88.6 million compared to $80.8 million in Q3 2019. The growth was driven by e-commerce and retail strength. However, net income fell to $4.3 million from $8.0 million year-over-year. For the nine months, net sales rose 8% to $225.4 million, with an updated fiscal 2021 outlook predicting a 7-9% sales increase. Gross margins showed mixed trends, and SG&A costs rose significantly due to increased marketing and digital investments.

e.l.f. Cosmetics launches the Mint Melt collection, an eight-piece limited-edition lineup inspired by mint chocolate chip ice cream. The collection offers a variety of products including eyeshadows, lip glosses, and face masks, all priced affordably starting at $4. Features include a cooling sensation, delightful mint aroma, and creamy neutral shades. The products are available exclusively at Walmart and online, with international rollout planned for late January and February.

e.l.f. Beauty (NYSE: ELF) announced a webcast to discuss its third quarter fiscal 2021 results scheduled for February 3, 2021, at 4:30 p.m. ET. The live broadcast will feature Tarang Amin, Chairman and CEO, and Mandy Fields, CFO. An archived version will be available post-event. This announcement follows e.l.f.'s strategy of inclusive and cruelty-free beauty, bolstered by the acquisition of W3LL People and the launch of Keys Soulcare with Alicia Keys. Investors can find more details on the investor relations website.

Keys Soulcare has launched six new dermatologist-developed clean skincare products, expanding its offerings from three initial products released in December 2020. Co-founded by Alicia Keys and Dr. Renée Snyder, the new items—Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm, and Skin Transformation Cream—focus on holistic beauty rituals and clean ingredients. Each product contains affirmations meant to enhance self-care, emphasizing the brand's vision of combining skincare with soulful intention.

e.l.f. Cosmetics is launching a holiday album titled “e.l.f. the Hauls”, featuring five remixed holiday classics, while becoming the first beauty brand on the platform Triller. The album includes songs like “Jingle Bells” and “Joy to the World”, recorded by up-and-coming artists. Alongside the album, e.l.f. will release colorful mini music videos on multiple platforms, including Instagram and TikTok. The campaign aims to spread holiday cheer and support emerging artists, with products available online and at Target.

e.l.f. Cosmetics is expanding its reach to Gen Z through a collaboration with gaming influencer Loserfruit, integrating its products into the gaming community. With over 6.1 million daily Twitch users, e.l.f. aims to connect with fans who engage in video gaming. A recent survey revealed that 70% of e.l.f. fans play video games, highlighting the potential market. The partnership will launch 'e.l.f. U,' focusing on female gamer empowerment and engaging both male and female audiences. This initiative is in line with e.l.f.'s commitment to inclusivity and community building.