elf Beauty Stock Price, News & Analysis

W3LL PEOPLE, a leading clean beauty brand, is celebrating its 13th anniversary with a revitalized brand direction featuring new look, formulas, and products. The company continues its commitment to high-performance, plant-powered cosmetics, asserting that clean beauty outperforms conventional products. The updated packaging is sustainable and user-friendly, while over 35 products have been verified by the Environmental Working Group (EWG). W3LL PEOPLE aims to enhance accessibility through various retail partnerships, including Target and Ulta Beauty, maintaining its ethos of purity and responsibility.

e.l.f. Cosmetics has launched its first collection of NFTs, dubbed #CryptoCosmetics, featuring three popular products: Poreless Putty Primer, 16HR Camo Concealer, and Ride or Die Lip Balm. This limited collection, branded as Ne.l.f.Ts, will be available for purchase on the Bitski platform starting June 18, 2021, with only nine collectibles in total. Prices are set at $9, $6, and $5 respectively, matching the retail prices of the physical products. The initiative showcases e.l.f.'s commitment to innovation and sustainability by partnering with Bitski to ensure eco-friendly transactions.

e.l.f. Beauty (NYSE: ELF) reported strong fiscal 2021 results, highlighting a 24% growth in fourth-quarter net sales, reaching $92.7 million. The company achieved a 12% increase in net sales for the year to $318.1 million. Notably, e.l.f. was the only top 5 U.S. color cosmetics brand with growth during this period. The firm anticipates 8-10% net sales growth for fiscal 2022. Financial metrics showed a gross margin of 64.8% for the year and diluted EPS of $0.12 on a GAAP basis.

e.l.f. Beauty (NYSE: ELF) announced participation in two upcoming investor conferences. On June 2, 2021, CEO Tarang Amin and CFO Mandy Fields will engage in a fireside chat at the William Blair Growth Stock Conference, which will be broadcast live. On June 3, 2021, Mandy Fields and CMO Kory Marchisotto will hold one-on-one meetings at the Piper Sandler Consumer Marketplace without a formal presentation. e.l.f. Beauty focuses on cruelty-free, inclusive cosmetics and has expanded its brand portfolio with W3LL PEOPLE and Keys Soulcare.

e.l.f. Beauty (NYSE: ELF) will host a webcast on May 26, 2021, at 4:30 PM ET to discuss its fourth quarter fiscal 2021 results. The event will be led by Tarang Amin, Chairman and CEO, and Mandy Fields, Senior VP and CFO. A detailed press release will precede the webcast, outlining the Company's financial results. Participants can access the live broadcast at this link, with an archived version available afterward.

e.l.f. Cosmetics has launched its branded channel on Twitch, making it the first major beauty brand to do so. The channel, e.l.f. You, will debut on May 9 at 7:30 PM EST, featuring weekly streams focused on the intersection of gaming and makeup. This initiative aims to promote female empowerment in the gaming community. The brand has previously collaborated with popular gamer Loserfruit, accumulating over 37,000 hours of content viewed. Additionally, a 'Game Up' contest will encourage female gamers to showcase their makeup looks on TikTok, with winners receiving equipment and mentorship.

e.l.f. Cosmetics announces its partnership with TikTok and Enthusiast Gaming for the launch of TikTok Gamers Got Talent, premiering on May 9, 2021. This seven-week live series invites gamers to showcase their talents for a chance to win $25,000. e.l.f. aims to connect with the gaming community while promoting female empowerment. TikTok is known for its engagement with gaming culture, making this event a significant opportunity for both brands and participants.

e.l.f. Cosmetics has partnered with beauty entrepreneur Jen Atkin to launch a limited edition collection, e.l.f. xx Jen Atkin. This collaboration features 6 beauty essentials embodying empowerment and inclusivity, including lip duos, a face palette, and a brow gel, priced between $5 and $20. The launch supports girls' empowerment, with e.l.f. pledging donations to Girls Inc. and The Girls' Network. The collection will be available on e.l.f. and Ulta's websites, with in-store availability at Ulta Beauty and Boots in the UK starting April 18.