Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Cosmetics and American Eagle are launching a limited edition makeup and skincare collection aimed at Gen Z. This collaboration is a first for both brands, featuring denim-inspired products that include the Denim Daze Eyeshadow Palette priced at $16 and Perfect pHIT Lip Balm for $8. Key elements of the collection incorporate unique branding elements from both brands, such as the iconic AE denim tag. The collection will be available starting March 30 on e.l.f.'s website, American Eagle's website, and select stores. Fans are encouraged to participate in a promotional campaign featuring the 'From Selfie to Belfie' challenge.
e.l.f. Cosmetics launches its new Sticky Shop Merch collection, featuring unique items inspired by the viral success of its Power Grip Primer. Following its first TV commercial, fans can access limited-edition merchandise like the Sticky Patch Varsity Jacket ($55) and Power Grip Patches ($15). Additionally, e.l.f. announces a $100,000 donation to the Whale and Dolphin Conservation and plans to donate up to $25,000 from the Sticky Shop proceeds. This initiative supports marine conservation education and engages young girls in STEM careers. The collection launches on March 16 on elfcosmetics.com.
e.l.f. Beauty (NYSE: ELF) announced participation in the BofA Securities 2023 Consumer & Retail Conference scheduled for March 14, 2023, in Miami, Florida. CEO Tarang Amin, CFO Mandy Fields, and VP KC Katten will engage in a fireside chat at 2:40 PM ET and hold investor meetings throughout the event. The fireside chat will be broadcasted live, providing an opportunity for investors to gain insights into the company's strategies and future direction.
e.l.f. Beauty focuses on clean, cruelty-free beauty products, with brands like e.l.f. Cosmetics and Keys Soulcare. The company's commitment to inclusivity and accessibility continues to drive its market presence.
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e.l.f. Cosmetics announces the launch of its new 'O FACE' Satin Lipstick, priced at $9. This lipstick offers a bold satin finish and comes in 20 shades, infused with nourishing ingredients like marula oil and squalane. TikTok star Meredith Duxbury joins as the brand ambassador, promoting the product through digital campaigns and a unique Lip Positions musical campaign. The lipstick is available on elfcosmetics.com and at retailers like Target and Walmart. e.l.f. emphasizes its commitment to making beauty accessible while delivering quality products at an extraordinary value.
e.l.f. Beauty reported a strong third quarter for the three months ended December 31, 2022, achieving a 49% net sales growth to $146.5 million. This growth marks the 16th consecutive quarter of sales increase, driven by robust performance in retail and e-commerce. Gross margins improved 180 basis points to 67%, although SG&A expenses rose to $75.4 million, accounting for 51% of net sales. Net income was $19.1 million or $0.34 per diluted share. The company raised its fiscal 2023 outlook to project net sales of $541-545 million and adjusted EBITDA of $110.5-112 million.
e.l.f. Beauty (NYSE: ELF) will host a webcast on February 1, 2023, at 4:30 p.m. Eastern Time to discuss its third quarter fiscal 2023 results. The presentation will feature CEO Tarang Amin and CFO Mandy Fields. A detailed press release will precede the webcast, outlining key financial metrics. Interested parties can access the live broadcast via the company's investor relations website, with an archived version available afterward. e.l.f. Beauty is committed to clean, cruelty-free beauty and operates a diverse portfolio, including e.l.f. Cosmetics and Well People.
e.l.f. Cosmetics, a top Gen Z makeup brand, has launched a holiday campaign featuring Meghan Trainor and insights from The Weather Channel. The campaign announces the return of the popular Halo Glow Liquid Filter with a significant waitlist of 75,000. e.l.f. will host a Glow Plow event in New York City on December 13-14, providing a holiday glow experience. Additionally, a Glow Bundle priced at $36 is introduced, including bestsellers like the Halo Glow Liquid Filter. This innovative approach aims to reach a wider audience by leveraging weather insights.
e.l.f. Beauty (NYSE: ELF) reported a remarkable 33% net sales growth for Q2 FY2023, achieving $122.3 million. The company's market share expanded by 115 basis points, marking its position as the fastest-growing brand in the top 5 color cosmetics sector. Gross margin reached 65%, boosted by price increases and cost savings. e.l.f. also raised its fiscal 2023 outlook, now projecting net sales between $478-486 million, an increase from the previous forecast of $448-456 million. Adjusted net income is expected to be $59.0-60.5 million.
e.l.f. Beauty (NYSE: ELF) will host a webcast on November 2, 2022, at 4:30 p.m. ET, to discuss its second quarter fiscal 2023 results. Tarang Amin, Chairman and CEO, along with Mandy Fields, CFO, will lead the discussion. A press release detailing the results will be issued prior to the event, and the webcast will be available live on their investor relations page. An archived version will also be accessible. e.l.f. Beauty focuses on clean, cruelty-free beauty, expanding its multi-brand portfolio across the U.S. and internationally.