elf Beauty Stock Price, News & Analysis

e.l.f. Cosmetics has launched its first TikTok-native holiday film titled 'BIG MOOD, BIG E.L.F.ING CITY,' showcasing a unique crowdsourced approach involving TikTok creators. The movie features TikTok influencers and everyday users, with 12 winners selected to appear alongside top creators. The storyline highlights Ash's adventure in the city, aided by popular e.l.f. products. Additionally, an original holiday album titled 'e.l.f. the Hauls' accompanies the film, featuring remixed holiday classics. This initiative aligns with e.l.f.'s mission to empower its community through creativity and participation.

e.l.f. Beauty has announced a significant milestone in its Project Unicorn initiative, eliminating over one million pounds of packaging materials since its launch in 2019. The initiative aims to streamline product packaging across more than 200 SKUs while promoting sustainability. Key achievements include the removal of secondary cartons and a notable 66,000 pounds reduction from a single product, the Clear Lip Lacquer. The company continues to focus on environmentally friendly practices, emphasizing its commitment to reducing its packaging footprint.

e.l.f. Beauty reported a 27% increase in net sales for Q2 FY2022, reaching $91.9 million. The company gained 30 basis points in market share in the U.S. color cosmetics segment, marking its eleventh consecutive quarter of sales growth. Gross margin decreased to 63%, impacted by rising freight costs and foreign exchange rates. SG&A expenses rose to $50.4 million, or 55% of sales. For FY2022, e.l.f. raised its net sales guidance to $364-$370 million, reflecting expected growth of 14-16%.

e.l.f. Beauty (NYSE: ELF) announced a webcast scheduled for November 3, 2021, at 4:30 PM ET to discuss its second quarter fiscal 2022 results. The webcast will feature Chairman and CEO Tarang Amin and CFO Mandy Fields. A press release with detailed results will be issued prior to the event. The discussion will be available live and archived on their investor relations webpage. e.l.f. Beauty emphasizes its commitment to inclusive and cruelty-free beauty and continues to expand its portfolio with brands like W3LL PEOPLE and Keys Soulcare.

WƎLL PEOPLE, a clean beauty brand, is launching a new skincare collection featuring five dermatologist-developed products: a moisturizer, cleanser, exfoliating powder, eye gel-cream, and facial oil. All products are infused with plant-powered ingredients like snow mushroom and aloe juice, emphasizing long-term skin health.

The collection is vegan, gluten-free, and cruelty-free, free from synthetic fillers and over 1,700 harmful additives. Available on October 15 at w3llpeople.com, the line supports eco-friendly packaging, aligning with the company's commitment to wellness and self-care.

e.l.f. Cosmetics announces the launch of Big Mood Mascara, a clean, cruelty-free, and vegan product designed to provide mega volume and lift for lashes. Partnering with artist Tierra Whack, the campaign promotes creativity and self-expression with a catchy song and influencer collaborations on TikTok. The mascara features an hourglass-shaped brush and a creamy formula for easy application, priced at just $7. Additionally, e.l.f. contributes $25,000 to Women’s Way of Philadelphia to support gender equality initiatives. Big Mood Mascara is now available in the U.S., Canada, and select European countries.

e.l.f. Beauty (NYSE: ELF) reported a remarkable 50% increase in net sales for Q1 fiscal 2022, reaching $97.0 million. The growth is attributed to strong demand in color cosmetics, outperforming competitors per Nielsen's data. However, the gross margin declined by 340 basis points to 63.8%, impacted by foreign exchange rates and rising expenses. The company has raised its fiscal 2022 outlook, predicting net sales of $357-364 million, up from $343-350 million. Adjusted diluted earnings per share are now expected to be $0.65-0.68.

e.l.f. Beauty (NYSE: ELF) announced a webcast on August 4, 2021, at 4:30 p.m. ET to discuss its Q1 fiscal 2022 results. The event will be led by CEO Tarang Amin and CFO Mandy Fields. A press release with detailed financial results will precede the webcast, available for live streaming at investor.elfbeauty.com. e.l.f. Beauty, known for its cruelty-free and inclusive beauty products, is expanding its brand portfolio with clean beauty initiatives.