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elf Beauty Stock Price, News & Analysis

ELF NYSE

Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.

e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.

News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.

Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.

e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.

Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.

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e.l.f. Cosmetics is enhancing its entertainment strategy with the launch of a new digital series, "Vanity Table Talk", hosted by actress Jennifer Coolidge. Premiering tomorrow, the series merges elements of late-night talk shows and TikTok's Get Ready With Me format. Coolidge will share comedic insights related to her makeup routine and e.l.f. products. To celebrate the launch, e.l.f. will donate $100,000 to Rise for Animals, a national animal rights organization. Upcoming episodes will feature Ashley Park and Ziwe, focusing on beauty trends and application tips. The series aims to promote self-expression through makeup, showcasing e.l.f.'s product innovations each month on social platforms including YouTube, Instagram, and TikTok.

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e.l.f. Cosmetics and American Eagle are launching a limited edition makeup and skincare collection aimed at Gen Z. This collaboration is a first for both brands, featuring denim-inspired products that include the Denim Daze Eyeshadow Palette priced at $16 and Perfect pHIT Lip Balm for $8. Key elements of the collection incorporate unique branding elements from both brands, such as the iconic AE denim tag. The collection will be available starting March 30 on e.l.f.'s website, American Eagle's website, and select stores. Fans are encouraged to participate in a promotional campaign featuring the 'From Selfie to Belfie' challenge.

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e.l.f. Cosmetics launches its new Sticky Shop Merch collection, featuring unique items inspired by the viral success of its Power Grip Primer. Following its first TV commercial, fans can access limited-edition merchandise like the Sticky Patch Varsity Jacket ($55) and Power Grip Patches ($15). Additionally, e.l.f. announces a $100,000 donation to the Whale and Dolphin Conservation and plans to donate up to $25,000 from the Sticky Shop proceeds. This initiative supports marine conservation education and engages young girls in STEM careers. The collection launches on March 16 on elfcosmetics.com.

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e.l.f. Beauty (NYSE: ELF) announced participation in the BofA Securities 2023 Consumer & Retail Conference scheduled for March 14, 2023, in Miami, Florida. CEO Tarang Amin, CFO Mandy Fields, and VP KC Katten will engage in a fireside chat at 2:40 PM ET and hold investor meetings throughout the event. The fireside chat will be broadcasted live, providing an opportunity for investors to gain insights into the company's strategies and future direction.

e.l.f. Beauty focuses on clean, cruelty-free beauty products, with brands like e.l.f. Cosmetics and Keys Soulcare. The company's commitment to inclusivity and accessibility continues to drive its market presence.

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e.l.f. Cosmetics announces the launch of its new 'O FACE' Satin Lipstick, priced at $9. This lipstick offers a bold satin finish and comes in 20 shades, infused with nourishing ingredients like marula oil and squalane. TikTok star Meredith Duxbury joins as the brand ambassador, promoting the product through digital campaigns and a unique Lip Positions musical campaign. The lipstick is available on elfcosmetics.com and at retailers like Target and Walmart. e.l.f. emphasizes its commitment to making beauty accessible while delivering quality products at an extraordinary value.

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FAQ

What is the current stock price of elf Beauty (ELF)?

The current stock price of elf Beauty (ELF) is $94.65 as of February 26, 2026.

What is the market cap of elf Beauty (ELF)?

The market cap of elf Beauty (ELF) is approximately 5.5B.

ELF Rankings

ELF Stock Data

5.50B
57.68M
Household & Personal Products
Perfumes, Cosmetics & Other Toilet Preparations
Link
United States
OAKLAND

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