Welcome to our dedicated page for elf Beauty news (Ticker: ELF), a resource for investors and traders seeking the latest updates and insights on elf Beauty stock.
e.l.f. Beauty, Inc. (NYSE: ELF) generates a steady stream of news that spans financial performance, brand innovation, social impact and cultural partnerships. As a multi-brand beauty company with e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, Naturium and rhode in its portfolio, the company frequently announces initiatives that reflect its mission to make the best of beauty accessible to every eye, lip and face while emphasizing clean, vegan and cruelty-free products.
News about e.l.f. Beauty often highlights earnings results and outlook, including quarterly net sales trends, margin dynamics, adjusted EBITDA and guidance, as seen in its second quarter fiscal 2026 results announcement. These updates provide insight into how the company’s strategy in color cosmetics, skincare and international expansion is translating into financial performance across retailer and e-commerce channels.
Another major theme in ELF news is brand-building and cultural collaborations. Recent releases describe limited-edition partnerships such as the e.l.f. x Liquid Death “Lip Embalms,” which combine e.l.f. Cosmetics’ cruelty-free products with a beverage brand’s irreverent humor, as well as digital experiences like the Glow Up! makeup game on Roblox. These stories show how the company uses entertainment, gaming and unexpected collaborations to connect with its community and encourage self-expression.
e.l.f. Beauty also issues news on social-impact and purpose-driven campaigns. Examples include the “Sound of Kindness” initiative with Beekman 1802 and Kindness.org, the FY2025 Impact Report and the “Give an e.l.f.” campaign, and partnerships that support women and girls in sports through organizations such as the National Women’s Soccer League and The Wonder Women of Wrestling Foundation. These announcements underscore the company’s focus on positivity, inclusivity and accessibility beyond product sales.
Investors and followers of ELF stock can expect news items covering investor conference participation, international retail launches with partners like Sephora and ULTA Beauty, metaverse and gaming activations, and ongoing impact reporting. Bookmarking the ELF news feed on Stock Titan can help readers track how financial results, brand collaborations and purpose-led initiatives evolve over time.
e.l.f. Cosmetics (NYSE:ELF) has expanded its partnership with Tottenham Hotspur Football Club, becoming the back-of-shirt sponsor for both Women's and Men's teams during their September 24, 2025 Carabao Cup matches. This marks the brand's first entry into men's sports in the U.K.
The partnership extends e.l.f.'s September 2025 agreement as the Official Back of Shirt Partner for Tottenham Hotspur Women through May 2026. The brand will support the women's team with unique activations, content, and community initiatives focused on empowering females in sports.
This initiative adds to e.l.f.'s extensive sports partnerships, including presence in the Super Bowl (2023-2025), support for NWSL players, The Billie Jean King Cup, the Professional Women's Hockey League, and various female athletes across different sports.
e.l.f. Beauty (NYSE:ELF) has launched a nationwide search for the next generation of soccer stars in partnership with the National Women's Soccer League (NWSL) and INDIVISA. The 'Glow for Glory' competition invites female athletes aged 13-21 to showcase their best soccer moves through social media.
The contest runs through October 12, 2025, with semi-finalists selected on October 19. Finalists will win an all-expenses-paid trip to the 2025 NWSL Championship Weekend in San Jose, California. The ultimate winner will receive a VIP experience with an NWSL club.
This initiative addresses the concerning statistic that girls are twice as likely as boys to drop out of sports by age 14. e.l.f. Cosmetics, as the first official makeup and skincare partner of the NWSL through 2027, continues to demonstrate its commitment to supporting women in sports.
rhode, the beauty brand founded by Hailey Rhode Bieber, announces its first major retail expansion through a landmark partnership with Sephora. The brand will be available across all Sephora stores in the U.S. and Canada, with plans to expand to the U.K. this fall, marking Sephora's largest launch in North America.
Since its June 2022 launch, rhode has become the fastest-growing brand in the skincare industry and ranks #1 in skincare by EMV. The Sephora partnership follows e.l.f. Beauty's (NYSE: ELF) $1B acquisition of rhode and will feature the brand's core product line, including the Peptide Lip collection, skincare products, and blush. Additionally, three previously limited-edition Peptide Lip Treatments will become permanent offerings.
The launch responds to significant consumer demand, with over 2 million unique searches for rhode on Sephora's platforms.Naturium, a subsidiary of e.l.f. Beauty (NYSE:ELF), has launched its first brand campaign titled "Every One, Every Where, Every Day." The campaign, debuting August 18, 2025, emphasizes the brand's commitment to accessible, science-backed skincare.
The initiative features founder Susan Yara as the voice of the campaign and partners with seven influential creators who collectively reach over 8.7M followers across social media platforms, generating lifetime EMV exceeding $11.5M. The campaign will be distributed across multiple digital platforms, including connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest.
e.l.f. Beauty (NYSE:ELF) has launched a creative legal-themed marketing campaign called "e.l.f.ino & schmarnes" featuring drag star Heidi N Closet and comedian Matt Rife. The campaign humorously advocates for affordable beauty products, highlighting that 75% of e.l.f. Cosmetics products are priced at $10 or under.
The campaign showcases key products including the $9 Incredi-Curl Mascara, $15 Halo Glow Liquid Filter, $9 Glow Reviver Melting Lip Balm, and $9 Glow Reviver Lip Oil. The initiative includes a promotional event at NYC's Oculus on August 13, 2025, where customers can participate in the brand's advocacy for affordable beauty.
e.l.f. Beauty (NYSE: ELF) reported strong Q1 fiscal 2026 results, marking its 26th consecutive quarter of net sales growth. The company achieved net sales of $353.7 million, up 9% year-over-year, driven by strength in retail and e-commerce channels. Gross margin decreased 215 basis points to 69%, primarily due to tariffs.
Key financial metrics include adjusted EBITDA of $87.1 million (25% of net sales), net income of $33.3 million, and adjusted diluted EPS of $0.89. The company expects net sales growth above 9% for the first half of fiscal 2026.
Notably, e.l.f. Beauty announced the acquisition of rhode, Hailey Bieber's beauty brand, for $800 million, funded through a combination of $600 million in cash via Term Loan and $200 million in stock, with a potential earnout of up to $200 million based on future growth.
e.l.f. Beauty (NYSE:ELF) has expanded its sports partnerships by signing four National Women's Soccer League (NWSL) players as part of its commitment to Empowering Legendary Females. The new ambassadors include Melanie Barcenas (San Diego Wave FC), Abby Dahlkemper (Bay FC), Lo'eau LaBonta (Kansas City Current), and Jaedyn Shaw (North Carolina Courage).
The partnership, extending through 2025, will feature the athletes in editorial content, appearances, events, and campaigns. This initiative builds on e.l.f.'s position as the first official makeup and skincare partner of the NWSL and Presenting Partner of the NWSL Challenge Cup through 2027. The brand continues to support women breaking barriers in sports, with additional partnerships in hockey, racing, swimming, and wrestling.
["Multi-year partnership with NWSL demonstrates long-term commitment to women's sports", "Strategic expansion of brand visibility through sports partnerships", "Association with successful athletes enhances brand credibility"]e.l.f. Beauty (NYSE: ELF) has scheduled its first quarter Fiscal 2026 earnings webcast for August 6, 2025 at 4:30 p.m. Eastern Time. The company will release its financial results before the webcast.
The earnings call will feature presentations from Chairman and CEO Tarang Amin and SVP and CFO Mandy Fields. Investors can access the live webcast through the company's investor relations website, with a replay available afterward for those unable to attend the live event.